Red Bull Media House’s Post

The Tour started today, but will the results change? Last year Jonas “Vingegaard completed the grueling 3-week, 3,401 kilometer competition at an average speedof 41.4 km/h (25.574 mph). Given cycling's deservedly bad reputation, it is perhaps understandable that exceptional performances like that still raise suspicions. As this chart shows, the Tour de France has not slowed down since the doping-infested years of the early 2000s. Whether that's due to super-fast carbon bikes, favorable routing or the use of performance-enhancing substances is a question the sport is not yet fully able to answer." Statista le de Tour France #tourdefrance #sports #cycling #competition 

Cycling in Mallorca is a whole new experience. Take a look at this article if you want to know some of the #Best #Road #Cycling #Routes in #Mallorca. https://lnkd.in/dQHYKGyc

This weekend, the #Paris Games cycling road race takes place. The bikers will ride over 120km and 200km, for female and male athletes respectively. 🚴♀️🚴♂️    Emissions from the cycling: 0⃣    Even if you're not a professional athlete, getting around by bike is not only good for the planet, but also for your health and your wallet.     That's why the 🇪🇺 is supporting cycling through the European Declaration on Cycling, which includes:    🗺️supporting 12,000km of cycling paths  🏙️ safer networks for bicycles in cities   🚆 better links with public transport   ➕ secure parking spaces and access to recharging points for e-bikes    Read more : https://europa.eu/!jTrPXf   #Cycling #EUGreenDeal 

🚴 Cycling is one of the most sustainable, accessible, and inclusive, low-cost and healthy forms of transport and recreation, and has a key importance for European society and the economy. We're happy the EU Environment and Climate supports #Cycling and we can't wait to see the actions listed in the #EuropeanDeclarationonCycling come to life. #CyclingIndustriesEurope #EUGreenDeal

🚗🌿 The Emil Frey Gruppe Schweiz, acting as the official car partner with Kia, springs into action for the UCI Road and Para-Cycling Road World Championships Zurich 2024! With a remarkable fleet of over 150 vehicles, including 55 electric cars like the Kia EV6 and Kia EV9, the Emil Frey Group enhances this globally recognized cycling event, emphasizing their commitment to sustainability.   The Emil Frey Group celebrates its centennial in 2024, reflecting on a rich history that dates back to the 1940s with the manufacture of bicycles. This historical connection to cycling is revitalized through their support for the championships.   This significant partnership not only showcases Emil Frey's dedication to supporting global cycling but also their effort to advance environmental awareness and cutting-edge mobility solutions. One-third of the fleet comprises electric vehicles, significantly surpassing the event's sustainability goal of 25%.   We are proud to collaborate with the Emil Frey Group and Kia to ensure safe and eco-friendly mobility throughout the championships. Kia Schweiz AG Hertz Schweiz #TogetherWeRide #Zurich2024

For fun, I recently updated the data on the French "#TourDeFrance" cycling history to analyze how champions have improved their performance from 1919 to 2023. It's fascinating to see that the difference in pace between the winner and the median of all riders is only 1.8 km/h. Even more striking is the 2.8 km/h difference between the first and last rider. Considering the Tour de France spans over 3,000 km, the time difference translates to several hours. However, when you reflect on the speeds and paces achieved by all participants, it’s clear they are all elite athletes. https://lnkd.in/e5EbXVZN

Today the Giro d'Italia starts, and for me, both as a fan and as an athlete, this event holds a special meaning. There are several reasons that tie me to this sport: first, my enthusiasm for mountain bike; second, Sneaknit’s expertise in producing gloves and uppers for cycling. The effort and concentration required by this sport, combined with the pleasure of playing it outdoors, make the use of high-quality equipment essential. Over time, we have refined our products to ensure high-performance items that provide safety and performance even at the highest levels of competition. One example is the provision for BOA closure, as shown in this picture, which gives cycling shoes speed, handling and durability for athletes. This system wraps around and conforms to the midfoot area, providing superior heel fixation and optimal connection to the midsole. I wish the best to all these amazing athletes and may the best win! #giroditalia #cycling #ciclismo #bike #giroditalia2024

My thoughts and analysis of the 2024 Giro d'Italia ahead of the final stage #giro #giroditalia #cycling https://lnkd.in/eER4-dMn

In 2023, the inaugural UCI Cycling World Championships were staged in Glasgow and across Scotland (United Kingdom). It was the first time that 13 individual UCI World Championships were brought together in a single event. Yesterday an independent socio-economic report on the impact of this inaugural UCI Cycling World Championships conducted by EY was published. I am very proud and privileged to have had the opportunity to play a part alongside a group of very talented management, events, marketing and commercial professionals that delivered this historic event which brought about significant socio-economic benefits for Glasgow, Scotland and the UK. Key highlights for me from this socio-economic report are : 💰 A £205 million boost for the local economy 🚲 Inspiring 79% of residents to cycle more ❤️ 95% of residents proud to host the event. 👏 93% of stakeholders intend to continue activities that they started in relation to the Championships. ♻ 85% of stakeholders felt the Championships were delivered in an environmentally responsible way.  🚴♀️ & 🚶♂️ 82% of visitors used a form of active travel during the 2023 UCI Cycling Worlds. Link to summarised report : https://lnkd.in/eD2tx7D9 In the words of Christof Backhaus, Professor of Marketing and Head of Research, Napier University : "The 2023 UCI Cycling World Championships have further fuelled the momentum around cycling as a catalyst for change" #GlasgowScotland2023 #powerofthebike #majorevents #sportsbusiness #purposeledpartnerships https://lnkd.in/e8YzCFTC