Red Brick Road’s Post

Today sees the launch of a new spirit from Puerto Rico: Sonrisa rum. SONRISA RUM X The Manual #rum #spirits #business #advertising #pr #spiritsindustry #spiritsbusiness #celebrity

Today sees the launch of a new spirit from Puerto Rico: Sonrisa rum. SONRISA RUM X The Manual #rum #spirits #business #advertising #pr #spiritsindustry #spiritsbusiness #celebrity

And that's how advertising works...

Should marketing have to tell the whole truth about a brand and its products? It's a question seasoned ad execs Johan Pihl and Magnus Jakobsson have been debating during their 30-year career in adland. This ethical debate led the pair to launch Alcoholic Vodka, a liquor brand that tells you how deadly drinking vodka can actually be. They believe that being honest about a product's negative effects can improve a brand's customer relationship. What are your thoughts on this honest marketing approach? Could it catch on? Read it here:https://lnkd.in/egWy5Dx8 #Marketing #advertising #alcoholicbeverages

How consistent branding can transform your restaurant's reputation! Consistency is key! 🗝️ When your restaurant’s branding is cohesive across all platforms, it creates a strong, recognizable identity that diners trust. From your menu design to social media, we ensure your brand tells a deliciously consistent story that keeps customers coming back! 🍝🌟 DM us for more info! 🌐 | https://lnkd.in/dvY8GKhe #ConsistentBranding #RestaurantMarketing #FineDining #BrandIdentity #MichelinStarMarketing #CustomerLoyalty #BoostYourBrand #VisualConsistency #RestaurantSuccess #DigitalStrategy

Introducing Gelston's Irish Whiskey Premixes: Crafted for Your Enjoyment We’re excited to share our latest project with Gelston's Irish Whiskey Premixes – a fresh, vibrant brand that’s all about bringing the perfect Whiskey experience to a new audience. From crafting the video to writing the copy for the campaign, we’ve worked hard to showcase the fun, refreshing, and bold personality of Gelston’s. Gelston's isn’t just a Whiskey Spritz – it’s a lifestyle. Whether you’re kicking back with friends or enjoying a weekend adventure, this is the drink that matches your energy. With its smooth flavour and modern vibe, Gelston’s is set to become the go-to premix drink for those who want something that’s as dynamic as they are. Check out the campaign and see how we’ve captured the spirit of Gelston’s in every sip. #Gelstons #CraftedForYou #Whiskey #BrandStory #CreativeCampaign #YouthfulEnergy #VideoProduction #Advertising #AOGroup #MarketingExcellence 

“PR should be an essential part of any business plan & a good strategy will start with identifying uniqueness.” That's what the widely experienced drinks PR consultant Vicky Major (Drinks PR Guru) does when working with her clients. Here she explains how on The Buyer https://lnkd.in/e8rzfU4S #wine #spirits #PR #marketing #drinksPR #branding #brandstories

Having a great brand alone is no longer enough to help your product succeed. Being able to build and demonstrate relevance continually will allow your brand to stand out, especially when you... ▪️ Move Fast ▪️ Embrace the chaos ▪️ Be prepared ▪️ Dare to jump on the bandwagon when something is about to go viral ▪️ Measure the impact of all your marketing activities Read the full Post-Event Summary with insights from the panelists ➡️ https://lnkd.in/gjyPfX2N

There's a zen about this image, isn't there? 🧘 It's the same zen that our clients feel after they start working with us 🌈 "Thank God. I don't have to worry about social media anymore. I can just focus on running my business." 😌 Every successful food & beverage brand is focusing HARD on social 📈 While some try and take that responsibility in-house, others understand the value of outsourcing it to experts 💡 Because social SHOULD BE A TURNKEY MARKETING SOLUTION 🔑 It should generate leads and brand awareness 👀 Just as it has done for Filmland Spirits, who's grown its operations since working with us 🍹 #beveragebrand #socialmediamarketing

Fantastic article by Mark Ritson! I’m glad to see I’m not alone in advocating for a proper understanding of marketing—it’s far more than just advertising or digital campaigns. I would even say that marketers are responsible for the 4Ps. While we often collaborate with Sales or Production on certain decisions, if consumers aren’t satisfied with a product, it’s usually Marketing that shoulders the blame. From the product development to the launch phase, even when our products are already at the end of their life cycle, they must always meet customer needs better than the competition. And who else knows the market well enough to deliver the best possible product or service? I agree with Mark Ritson’s point about beer brands being a great example of how essential marketing is to creating customer delight with an outstanding product. In the case of beer, the contributions of Production and Sales are crucial—whether it’s sourcing top-quality ingredients or training bartenders to pour and serve beer properly, their roles are indispensable to delivering that experience. Thank you, Mark Ritson, Vanessa #MarketingEssentials, #CustomerFirst, #MarkRitson