Red Brick Road’s Post

Why do actors like George Clooney and Dwayne "The Rock" Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe in their story. Or maybe they just want something tasty to share with their friends at parties. Whatever their motivation, it's currently en vogue for celebrities to endorse or invest in beverage brands. And why not? Just add a little star power, share with followers and BAM! they're sold for a cool Billion to a publicly-traded drinks giant. But what if you're not [yet] lucky enough to have Matthew McConaughey and his wife Camila riding into the sunset without clothing in an ad for your brand? Or Ryan Reynolds promoting your liquid in one of his famously funny satires of modern drinking culture? How can you compete? Here's a hint: starting thinking like an A-Lister! We look at 20 celebrity-craft beverage pairings to identify promotional tactics of the rich and famous, including: -Designing a content strategy -Planning highly-visible sampling events -Negotiating product placements -Engaging your social channels -Managing public relations and community give-back Building awareness and sales for your craft beer business doesn't require celebrity endorsement or paid influencer socials. Our goal is for brewery owners and managers to get the marketing fundamentals right, then steal the red-carpet tactics to propel your brand forward. Presentation attendees have access to "The Red-Carpet Effect" Guide, with techniques to keep fans engaged and proven tools to fuel excitement around your unique story.' We started Market Your Craft to help small-to-mid-sized producers quickly adapt to the changing Marketing landscape with storytelling. Because we believe every craft brand has an exciting story to share. Led by Scott Kolbe, we're a team of dreamers and doers, passionate about all things beverage with the creds to match. We've created a series of Workshops and Guides to help define your brand story and inform your Marketing efforts. To learn more or to schedule a session with one of our storytelling experts, visit marketyourcraft.com. Huge thanks to ABS Commercial, Beer Law Center, and Wipfli for all your support on our Spring Virtual Conference. Join us in-person for CBP Connects in 2024 Half workshop, half networking Portland, ME | June 10-12, 2024 Learn more at www.CBPConnects.com

Ever wonder what magic happens behind the scenes of standout social media? On my business page, I've just shared some insights and stories. If you're looking to elevate your business's online presence, you might find it interesting. Take a look when you have a moment. 👇 #SocialMediaInsights #NatalieJoanMedia

Break Rules. Honour Traditions. . . . . This is the advice of Lucky Saint’s Marketing and E-Commerce Director, Kerttu Inkeroinen. Enter The Challenger Mindset. Lucky Saint are a leading alcohol free beer, with 15,000 distribution points in the UK. Their aim is to be global leader in the category. The moves challenger brands make have to pack a harder punch than the big dogs, and finding shortcuts to engage and draw a crowd is the name of the game. That’s why CREATIVITY matters. If you see Lucky Saint | B Corp™ advertising you will feel they are breaking the rules, with their combo of religious imagery and rebellious copy. They leverage the advantage by sponsoring the Hackney Half and partnering with Strava. This is a no-go zone for alcoholic beverages. But how far do you take it until you don’t resemble the category in which you compete? Well, there is a limit. But Lucky Saint use traditional brewing methods, and the pub that they own (Lucky Saint) in East London serves alcoholic and non alcoholic beer, so they don’t alienate the boozehounds, but hope to recruit them onto their team, with a little back scratch. It’s all about judgement, and standing out in the crowd. Give me an example of when you have stood out in the crowd in your business? See the video of Kerttu Inkeroinen at MAD//FEST- linked in comments. #media #advertising #challengerbrand #luckysaint #beer #marketing #digitalmarketing #tvmentor

A strategic approach is key to your social media for your restaurant. Mandy Detwiler lays it out in 7 steps. Find out more: https://lnkd.in/egdtmJPT https://lnkd.in/e9X67Bqa QSR Web Pizza Marketplace Fast Casual #socialmedia #marketing

🚀 Want to Boost Your Restaurant’s Sales? 🚀 Imagine your restaurant with a custom website featuring online ordering, targeted social media ads, and optimized menus—all designed to bring in more customers and grow your business. At Restaurant Ad Experts, we make it easy for you to reach more diners, streamline orders, and boost your brand’s visibility. 📈✨ Let’s make your restaurant the top choice for customers! 🍽️ #RestaurantMarketing #BoostSales #OnlineOrdering #DigitalMarketing

We are thrilled to announce the release of our new brochure detailing our comprehensive range of digital marketing services tailored specifically for the craft beverage industry! Craft beverage businesses face unique challenges in today's competitive landscape, and our team at Waves Consultant is dedicated to helping them navigate and thrive in the digital world. Our brochure highlights: ✨ Customized Digital Marketing Strategies ✨ Industry Expertise and Insights ✨ Dedicated Account Management ✨ Results-Driven Approach Whether you're a brewery, distillery, or winery, we have the expertise and passion to elevate your brand and engage your target audience effectively. Reach out to learn more about how Waves Consultant can help you succeed! #CraftBeverageIndustry #DigitalMarketing #WavesConsultant #BrochureLaunch

🥂How only having a website can be hurting your sales👉🏽👉🏽👉🏽 As I was cleaning out my office, I came across a set of wine tech sheets of Italian wines that captured my interest at a NYC trade show. I kept them for a reason and decided to follow through with following them on social media and here on LinkedIn. To my disappointment, I am unable to find them. This wine brand only has a website. With the uprising of social media to reach larger global audiences, it is my expertise that social media in combination with email marketing is the way to boost e-commerce sales. What is your experience with your wine brand? Share a comment below. #winesales #wineindustry #winebusiness

𝗪𝗲'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗲𝘅𝗽𝗮𝗻𝗱 𝗼𝘂𝗿 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗰𝗶𝗿𝗰𝗹𝗲 𝘄𝗶𝘁𝗵 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝘅𝗽𝗲𝗿𝘁𝘀! Specifically, we'd like to meet people with any of these specialties: 🔸 Food & Beverage 🔸 Sports 🔸 Book Marketing When our collaborators ask us for our recommendations, we'll send them your way. Comment below if you (or anyone in your own network) might be a good fit ⤵ #SocialMedia #SocialMediaMarketing #FoodAndBeverageIndustry #SportsMarketing #BookMarketing

"Hungry for success? Our SMM tactics will have your restaurant trending in no time! From mouthwatering food photos to engaging promotions, we've got your social media game covered. 📲🌟 #SMMStrategy #SocialMediaMastery"

Louis Cheskin was a marketing GENIUS. Here's how he helped Pearl Beer win back market share from Coors and Anheuser Busch. In the 1950s, Pearl Beer was struggling to stand out in a crowded market. Sales were declining, and the company needed a fresh approach to attract customers. They turned to Louis Cheskin, a marketing genius known for his unconventional ideas. Cheskin understood that people often make decisions based on what they see rather than just what they hear. He believed that if you could make a product look appealing, people would be more likely to buy it. When he looked at Pearl Beer, he noticed that the product itself was good, but the packaging and marketing weren’t doing enough to catch people’s attention. One of Cheskin's big ideas was to focus on the image of the beer bottle. He suggested that advertisements show bottles of Pearl Beer with droplets of condensation, as if the bottles were freshly taken out of ice—cold, refreshing, and ready to drink. This visual cue, he believed, would trigger a thirst response in people, making them crave a cold beer. The idea worked like magic. The image of a cold, steaming beer bottle made people think of how refreshing Pearl Beer would be, especially on a hot day. Sales began to climb as more and more customers reached for Pearl Beer, drawn in by the powerful image that Cheskin had crafted. In this simple yet effective way, Louis Cheskin helped Pearl Beer win back the market, proving that sometimes, what you see is as important as what you taste. Cheskin made the point that you can differentiate your product from competitors even if your product isn't that different. Cheskin simply advised Pearl Beer to highlight something their competitors were not. For the record, I think Pearl Beer is kinda gross. 😅 #marketing #ofs #oilfieldservice #midland #odessa #permian #permianbasin