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Danielle and I have always loved music festivals—every year, we budget and plan to hit at least two or three festivals and a few concerts along the way. It’s our escape, a way to recharge and enjoy time together. My long-term dream? To spend a year going to twelve festivals after I retire. Sounds a little wild, but hey, everyone needs a goal to look forward to! This photo is from a concert over the summer, but last night, John and I kept the tradition going at the Creed show in Biloxi, MS. We made it a bit of a business trip, too—I walked the grounds of the 80-unit apartment building we have under contract, and we carved out some time before the concert for dinner and a serious discussion on our 2025 goals. This year has been a challenging year for flips and wholesale deals, and we didn’t hit the revenue targets we set. But that’s the reality of this business—sometimes, you fall short, and admitting that is part of the journey. As long as you continue to grow and strive for more, you're at least on a path to something bigger and better. I really think if you can just be a little bit better today than you were yesterday, you'll eventually reach greatness. Our focus now is on what we can do differently. It’s all about being intentional and pushing forward, learning from what didn’t work so we can hit those goals next year. Here’s to balancing the grind with the good times and aiming high, one festival (or flip!) at a time.

This year’s Tramlines Music Festival and The Fringe at Tramlines provided a combined £7.3 million boost to the city’s economy, according to a new report. Tramlines is one of the UK’s longest running, city-based music festivals and a highlight in Sheffield’s year-round calendar of events and festivals. Whilst Tramlines in Hillsborough Park is a ticketed event, 2024 also saw the return of the Fringe at Tramlines – in Association with Sheffield BID – a free, city centre event taking place in Sheffield’s outdoor spaces, pubs, bars and music venues. The report, to be discussed at an Economic Development and Skills Committee meeting next week (Thursday 12th December), has now revealed some of the major benefits of the festival to both the city and its residents. More here: Multi-million-pound boost to the Sheffield economy thanks to Tramlines and Tramlines Fringe

🎵💛🙏🎵💛🙏🎵💛🙏🎵💛🙏🎵💛🙏 ⭐️⭐️⭐️… Happening now … ⭐️⭐️⭐️ “So far this year 45 UK music festivals have been postponed or cancelled. The Association of Independent Festivals are forecasting that that figure could DOUBLE before the year is out.” - Sky News For fantastic in-depth & clear analysis JUST RELEASED… ➡️ https://lnkd.in/e-peu7ch KT Tunstall makes an important point in Katie Spencer’s excellent report (below) about ‘headline’ acts ‘cutting their teeth’ at the smaller festivals long before they walk out & WOW huge crowds at Glastonbury or at the O2, for example.. The appetite for festivals continues to grow and has bounced back since the pandemic.. which is most certainly welcome news. Yet the organic nature & grass roots of the industry.. is under threat, ironically due to its success. WHY? Big international corporations are ‘buying out’ smaller festivals 🤔💭 John Rostron, Executive of The Association of Independent Festivals, wants a return to the initial post-pandemic 5% instead of 20% VAT charge associated with producing smaller festivals… to give the operators & supply chain a chance to fully recover & rebuild. Reading about & reflecting on the many varied benefits of small festivals.. not LEAST that they provide an initial platform for talent to emerge, ‘get their feet wet’ & blossom so that they can then headline the bigger events… small festivals seem to me to be worth supporting for so many reasons: ⭐️ They birth, grow, develop, foster, support & nurture: - New music 💖🎵 - New music fans 💖🎵 - Community spirit! 💖 - Joy & Unity! 💖 😀 - Sustainability 💖 - Diversity 💖 - Inclusivity 💖 - Cultural Growth 💖 - Celebration! 💖🎉 - Families & kids! 💖🏡 - New technologies 💖💫 - Local economies 💖💷 - Cultural Growth 💖 - New Artists… who become big show headliners 💖👏🎵 ⭐️ What do YOU think? ⭐️ - Are you an avid small festival goer? Or do you just enjoy one or two local festivals each year? - What’s your favourite thing about attending smaller festivals compared to the bigger ones? - Have you had your festival plans curtailed this year due to organisers having to cancel or postpone the event? - What do you think.. & how do you feel.. about the threat of the small music festival counter culture being ‘taken-over’ by big international corporations buying out smaller festivals? - And what about them having acts sign exclusivity contracts to prevent them performing at smaller events? Watch Katie Spencer’s brilliant report below… Look forward to hearing your thoughts in the comments! 🎵💫😇 #musicfestivals #skynews #singersongwriters #localeconomies #newmusic #liveevents #sustainability #culture #newtechnology #community

WHY IT MATTERS:

How the collapse of music festivals is an amazing brand opportunity for you- Firstly, let's be clear, I love music festivals 🤘 and I am gutted that many long standing music festivals in Australia have been cancelled this year. But on the flip side, it has presented both an opportunity and learning experience for brands like yours. The festivals that have been cancelled are typically the larger festivals catering to many different genres and styles. They cater to the broadest audience possible and aim to keep many people happy. On the flip side, smaller niche festivals that are targeting a very specific niche markets (ie: heavy metal, trance, rap, country etc) are selling out. The lesson - people are becoming more discerning with their dollars, so those being more niche and targeted are getting a lot better results than those being more broad and general. The opportunity - if you have ever wanted to use festivals and events as an activation option, its becoming easier to narrow down events that your specific target market are interested in and get in front of them. So what festivals and events do you target audience like to attend? Is there an opportunity for you to create an experience at these festivals that resonate with your specific target audience and create a brand activation that is memorable, powerful and delivers massive results? Remember boring kills business, so be bold. Sound like an opportunity your up for? - Lets chat - matt@zaeya.com #brandactivations #corporateevents #tradeshows #exhibitiondesign #festivals #brandstrategy #brandpunx

#MusicData is a powerful tool that colors the industry with real and actionable clarity on what's really going on in the #LiveMusic sector and JamBase is the industry standard, applicable to multiple verticals! #MusicBusiness #MusicIndustry

We beg to differ! As of today, JamBase has listed more #music #festivals globally in 2024 than any other year of our 25+ years watching the music industry - adjusted for cancelations! With 2,806 festivals announced or played-off, this year has seen 5% more festivals globally than 2023's 2,660. While NPR's The Indicator cites demographic changes (claiming Gen Z is less interested in attending music festivals) and economic changes (claiming there's less money for festival tickets) the total number of festivals might indicate that smaller, more niche festivals and global festivals are still thriving. There are more choices which might mean less sell outs for the Coachellas and the Burning Mans but not necessarily the "death" of festivals. As the #1 music festival database in the world we'll be here to see what effect 2024's festival season has on the total number of festivals in 2025. Follow along with all of our music festival stats here: https://lnkd.in/eEuuPUfW Interested in live music data for your business? https://jambase.com/api https://lnkd.in/eJNJD89h

Pearl Jam, Green Day, Hozier & Kings of Leon should be able to sell out a music festival right? Right? Well not exactly. Marlay Park Festival in Dublin struggled to sell out their festival. And many theories are floating around as to why. Some claim that the lineup is not current and others balk at the excessive festival ticket prices ($117.25) Some say artist fees are so high that the tickets have to justify the fees and others are saying the location is upsetting locals which is why there's a curfew at 11 pm. So, which is it? The truth is everyone can assume, but no one knows because fan feedback is the last on the list for most promoters. And I do not blame the promoter. As one myself, I've always assumed that booking a great lineup is our service back to the fans. But how wrong have I been? We don't have transparent data that can guide promoters in creating the right content and this will continue. Trust me. More festivals will fall.

Festivals are an important part of my life and career. I have had some seminal and transformative moments at music festivals… Like being snuck into GLASTONBURY FESTIVAL EVENTS LIMITED for the first time at age 5! I'll always see UK music festivals as purist non-commercial spaces, and so watching them evolve into huge businesses over the decades seemed counterintuitive. But I do think there is an important place for brand activations at these events in order to provide much-needed supporting revenue for one of the most culturally significant sectors in the UK. My advice for brands is to be cautious of how they sit themselves within these meccas of art and social liberation. We no longer want to see a brand activation slapping themselves onto a field, giving out plastic-wrapped samples. When it’s done right, the benefits are huge consumer loyalty and affinity: J. Wray & Nephew set up a barber shop at Notting Hill Carnival to encourage self-expression for their consumers. LUSH regularly sets up shower stations for festival-goers (Looove!) Give the audience something to enjoy, a service, a bar, entertainment; an additional offer. And that way, you can integrate with the fabric of what makes music festivals so special in the first place ✨

🌟 How Music Festivals Make Money 🎶 My recent LinkedIn poll on what sankey to do next generated 158 total votes, and "Music Festivals" came out on top with 57 votes. Your interest drove me to explore and visualize how these vibrant events generate revenue and manage expenses. Finding detailed financial statements for music festivals is impossible. However, through extensive research and analysis of multiple articles and webpages, I've recapped the financial dynamics of some of the largest music festivals like Coachella, Glastonbury, Lollapalooza, Bonnaroo, and Tomorrowland. The data provided is not actual data from any specific organization but rather a proforma based on industry-reported coefficients. This data is used to construct a P&L (Profit and Loss statement) and visualize it through a Sankey chart. This topic is particularly timely given the buzz around the "Sunny Hill" festival being held in Prishtina, which has sparked significant interest and excitement.