Real Estate Business Analytics (REBA)’s Post

In our last installment of this 9-part series, we shift from uncovering amenity “fails” to unlocking amenity pricing opportunities with A/B testing. How do you know if the price for a balcony, ceiling fan, or that coveted view is just right? The answer lies in leveraging your leasing data to simulate A/B testing, analyzing metrics like Days on Market, and applying statistical insights to ensure amenity pricing is optimized for demand. Here’s what you’ll learn: ✅ How to identify when an amenity’s value is too high, too low, or just right. ✅ Why Days on Market is the go-to metric for measuring leasing pace. ✅ How to use statistical tests to make data-backed pricing decisions with confidence. ✅ The importance of relying on your own clean data to avoid legal and scientific pitfalls. With the right tools and approach, your amenity pricing strategy can become a well-oiled, revenue-generating machine. Read the full post to learn how to make A/B testing work for you: https://bit.ly/4irMVfn

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