Ravid Kuperberg’s Post

The closest I got to the Cannes Lions International Festival of Creativity last week was a drive down ATL’s Ponce de Leon Avenue, which we pronounce pahns duh lee-ahn, exactly how someone in the south of France would mock someone in the south of America. From a safe distance of 4,723 miles, here’s a short list of what I think I think. 1. I think Cannes never fails to smell of a boondoggle – self-congratulatory, overindulgent, indefensible during tough economic times, and often awarding work no human not called a juror has ever seen before. 2. I also think Cannes never fails to deliver an earnest and important celebration of an industry that loves what it does, of moving marketing art and science forward, and of a community wishing nothing more than to use creativity for the good of craft and commerce and cause. So net-net, c'est la vie. 3. Humor isn’t back just yet, but it's trying. Of 28 Grand Prix Lions, I conservatively counted 6. I think the world needs more barf bag documentaries (thank you Dramamine) and edible mascots (thank you Pop-Tarts). 4. I think this is my non-scientific longevity/hype scale: AI > VR > Metaverse > NFTs > skywriting > Clubhouse. 5. The AI train has long left the station, but I think we’d all be wise to keep in touch with Tinx. 6. I think there's an inverse correlation between the number of speakers on a panel and odds of learning something new. 7. I think creative effectiveness is no less worthy of Cannes-level attention and celebration. Do the powers that be at Effie Worldwide ever dream of a Festival of their own? (In Atlanta? Because Atlanta Influences Everything.) 8. I think the Cannes mission warrants making it possible for smaller agencies to more easily get in on l’action. $4500 for a Festival pass, whether you're a $200mm agency, $20mm agency or a $2mm agency. 9. I think little is as frustrating as an idea you couldn't quite sell in then winning a Lion (a very high-profile Lion, to boot) for someone else. Happy for them, truly. But also merde. 10. But also, je pense nous reviendrons. #advertisingindustry, #brandenergy, #marketing, #agency, #advertising, #canneslions, #atlantainfluenceseverything

Hey guys, it's one of my favourite times of the year. It's Cannes Lions International Festival of Creativity Week(June 17-25)! The most anticipated time (With the Super Bowl ads in close second) for creatives and advertising folks worldwide. If you are one of the unlucky people that won't be in France, then get ready to be peppered with loads of unmissable events. From speeches, masterclasses from idols you will never meet, to awards you only dream of winning, and after parties that are better than most wedding ceremonies, you will be missing them all. #fact. Don't blame yourself, it may not be totally your fault. Maybe, you did some great work but your agency was too broke or stingy to submit your entry. Maybe they did and you didn't make the shortlist #Sorry, better luck next time. But if you didn't do any great work, I am sure you have accepted your faith in enjoying every moment via the Cannes Lions International Festival of Creativity page on this app. Just like people drool over other people's lives on the gram, you too can live vicariously through the Cannes Lions International Festival of Creativity page. How do I know this? I know, because I attended the festival last year via my LinkedIn page and I intend on doing it again this year because going to Cannes is cost! It's not child's play when you are paying over an average of 5,000 Euros just for tickets to the festival. Let's even say I’m on a diet and intend to fast for a week, we haven’t bought flight tickets or booked hotel rooms! #Itiswell Truth is, attending and winning @ Cannes Lions International Festival of Creativity is one of the top ranking things on my bucket list and I intend on making that happen one day but until then, I have mounted my bed on the streets of LinkedIn because I'm not missing a beat. So to everyone attending, please share pictures, recordings and everything shareable for us humble kids. Good luck to everyone, every agency shortlisted and cheers to a great week. P.S. Since you guys have no plans of attending Cannes this year(not like you can if you wanted to 😜) , you may as well click the link https://lnkd.in/dRzGPcrb and hop over to Advertising Anonymous Podcast and listen to some Cannes winning guest over there😎. Cheers

Attending Cannes Lions International Festival of Creativity this year? Keep 30 mins on Tuesday mng free & come over to the Forum stage. Gautam Reghunath and I ragebait on Pricing Creativity - the karma, curse and cure to our strangely priced industry. On how we got here over 6 decades. On what the employee-hour based pricing has done to us. Why it's at the core of every other issue the industry faces. And what cures for a confident, high-risk, high-growth future for advertising actually looks like. PS - We MIGHT also dish out free beer as part of the act 🍻 https://lnkd.in/gGZfWfUa

Yes You Cannes* In what is now a bit of a tradition, I typically write my annual "why its not a good use of time or energy to go to Cannes Lions International Festival of Creativity for me." But, who likes predictability. So, I thought I would write this, my 6th edition of this note from a different perspective...which is....HOW IT COULD MAKE SENSE FOR YOU TO BE AT CANNES THIS YEAR: 1) If you are one of many brilliant creatives that poured their actual hearts into the work that is being in celebrated...it could make sense for you to be at Cannes this year. 2) If you can afford the trip/hotel/food as a company/division, and you are NOT at the same time scrimping on raises or promotions while sending executives to Cannes...then...it could make sense for you to be at Cannes this year. 3) If you did not have to go out to some trendy store that you googled "trendy clothes for Cannes" to find and now are obsessively looking in the mirror to see if your white pants seem natural....it could make sense for you to go to Cannes this year. 4) If you have a pure reason like learning, experience, wonder...that is deeply and sincerely rooted in curiosity...and you have an honest learning plan woven in between your drinking...well...it could make sense for you to be at Cannes this year. 5) If the top 10 meetings you are taking are not ones you could have had more affordably in NYC...well...it could make sense for you to be at Cannes this year. 6) If you are releasing news that is NOT about convergence, attention, cookie-less scary pants information, a random ad-tech feature that will blend with the other 1,000, or your hot take on retail media's growth....and you have something original to share...well, it could make sense for you to be at. Cannes this year. 7) If you are not going simply to be on a panel with 3 other people, that only 20 others will attend, 18 of which are there because your bosses boss made them come...but the photo op will be amazing, because it will be cropped and it will seem super important...cause you see the Cannes logo and the water and a super slick mini-stage...but its not....well, as long as that is not you....then it could make sense for you to be at Cannes. So, there. Don't tell me old dogs cant learn new tricks. After so many years of writing why I would not be in France, I figured, I had to ease off that stance a bit and help people find the lens by which they could:) To all those there, kidding aside, you are lucky. I hope its valuable. To those of us grinding away on client/internal work these next days, I salute you. To those of you warrior poets who did the actual work that is getting celebrated...you have killer talent I wish I had. To those of you younger and looking at all the pictures of people wearing white pants and looking super confident with a microphone in their hands....I can only share one piece of wisdom...they are not. Nobody is. This is a tough industry. Speak soon, Jared

Woah — Creators are getting their own festival at Cannes! A while back, I wrote about how creators didn't have their own awards program, and it was time for someone to create the Oscars for Creators. I hadn't even thought about Cannes. In my mind, I had always considered creators "entertainers," but the reality is, they are also strategic marketers too. The Festival is literally called the "Cannes Lions International Festival of Creativity". It has CREATE in the name. While the festival celebrates those working in creative communications, advertising, and related fields, it blurs the line between marketing and entertainment... Which feels like the perfect place for creators to show up. I'd argue that creators are both entertainers AND marketers, which is why they can show up both at the Oscars/Grammy's and also at Cannes, Adweek, etc. And it's only time until there a premiere festival for JUST creators. It's great to see Cannes getting ahead of that. So, do you think Cannes is the right place for creators to show up? And would you describe creators as more entertainers or marketers? P.S. It's my dream to go to Cannes for the festival. Manifesting a trip next year!! #marketing #cannes #canneslions #creators

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising

I recently finished reviewing 50+ UK Young Cannes Lions International Festival of Creativity entries and here's what stood out: Cannes Lions Judging Takeaways: Fresh Perspectives from Young Talent ➡️ Big agencies: While consistent in their "frameworks", some larger network entries felt a bit...uninspired and robotic. ➡️ Junior Power: The freshest approaches often came from the most junior roles. This made me especially happy! ➡️ Brand Brilliance: There's some serious talent on the brand side – are they being utilised fully in-house? ➡️ The Extra Mile Matters: The 12/10 effort entries SHINE. Don't be afraid to go above and beyond it really makes a difference. ➡️ Uniqueness is Rare: Truly unique ideas are gold, but don't come easy. There were a few entries with almost identical ideas. ➡️ Keep it Clean: Ditch the word clutter. Killer decks are concise and impactful. ✂️ ➡️ The Dream Team: Strong copywriting paired with exceptional creativity is a winning formula. ✨ Very grateful to have had the opportunity to take a look behind the curtains as a judge and very excited to meet some of the fresh talent at Cannes in June with the Spin team. #CannesLions #YoungLions #Advertising #Creativity

Cannes takeaways: the beach areas got bigger and better… As normal daily life resumes MoreAboutAdvertising spoke to various industry voices about their key insights from visiting Cannes Lions International Festival of Creativity 2024. Sophy Vanner Critoph, Head of Strategy, Culture & Communications, Amplify commented: “Brands stepped it up; the programming was far more interesting, and the experiences more engaging. The focus of the programming has shifted towards people and cultural relevance, prioritising why people care about advertising over mere creativity for its own sake.” More About Advertising also heard from Patrick Garvey from WE ARE Pi; Melis Adigüzel-Tripp from Jung von Matt; David Juul Ledstrup from Kubbco - Creative Agency; James Kirkham from ICONIC and Léoda Esteve from Marcel. “The competition is harder than ever.” “The creators are coming.” “If I don’t mention AI, have I even been to Cannes?” Read the full article here: https://lnkd.in/e6cvkxEF #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing | #Cannes | #Canneslions

Cannes In Cairns has come to a close! Known as the “Antipodean Festival of Creativity,” the Cannes in Cairns Festival has established itself as one of the premier industry events in Australia. Supported by several partners, including News Corp Australia, some of our News Xtend team had the privilege of participating in this special four-day event. With over 100 speakers and 10 fantastic networking events, the festival brought together experts in advertising, media, marketing, tech, and more. Here were some of the key takeaways: 1. Accessibility in #advertising: Advertisers are potentially missing out on $13 trillion globally by not making ads accessible. Adding captions or using easy-to-read fonts can help businesses engage with a wider audience. 2. "One way in, one way out" approach: Hushidar Kharas, Head of Prime Video Australia and New Zealand, shared this innovative strategy. It involves testing new ideas in teams with calculated risks and quickly moving on if they don't work. Hushidar emphasised that some of Prime Video’s/Amazon’s most significant successes have come from this approach fostering a culture of continuous improvement and minimising resource waste. 3. Inclusivity, diversity, and responsibility: There is a strong emphasis on these values in advertising. It’s important to think about where your brand or business can make the most impact and focus on providing solutions. We can’t wait to attend next year. Thanks, #CannesinCairns for having us! #NewsXtend #NewsCorpAustralia #CannesinCairns2024 Belinda MacPherson Karen Gill Matt Paine Edgardo (Jed) Tallada Amelia Faulkner Lisa Gillman Medha Mittal Mady Mitsoulas Anthony Christian Jacob Hoskins Sophie Madden Tristan Paul C. Andy Reeves Hannah Myers Emily Walker James Comino

🌟 Reflecting on Cannes Lions 2024 🌟 What an incredible week at Cannes Lions International Festival of Creativity ! Watching the shortlisted and winners content has left me inspired and reminded of the timeless truth: people still love to be told stories. Whether it’s through a captivating ad or a heartfelt campaign, storytelling remains at the heart of what advertising agencies and creatives do. Here are my key takeaways: Go for Boldness: The most memorable work was often the boldest. It's the willingness to push boundaries and take risks that sets the best campaigns apart. Human Connection: Witnessing mankind at its best—creative, kind, clever, resourceful, and beautiful—was truly uplifting. The magic happens when creatives craft stories that people can relate to, transcending the mundane part of talking about a product and tapping instead into universal emotions. Partnership: The best creative agencies don’t just work for their clients, they partner with them. They delve deep to carve out a human story from a product or technical need, transforming advertising into something magical. In essence, Cannes Lions reminded me that creativity is the utmost human manifestation —to inspire, connect, and transform. Here’s to continuing to create magic in our industry! -Not written by IA, all errors mine- #CannesLions #Storytelling #Creativity #AdvertisingMagic #HumanConnection #Boldness #HERAW