Rachel Pinzur’s Post

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Specialist PR for Attractions, Hospitality, The Arts & Municipal Governments | President @PinzurPR 📣 Adjunct Professor at the University of Miami

The time that Charley and Frances become wedding crashers…🌀   In September 2004, amidst hurricane season, a Whitehall, Pennsylvania couple planned to get married in Florida.  But their wedding dreams were dashed not once, but twice, by Hurricanes Charley and Frances.  Hearing about the couple's unfortunate circumstances, a Fort Lauderdale hotel stepped in to help.  The hotel threw the couple an all-expenses paid beach wedding for their closest friends and family.  They also included a honeymoon suite.   I was in attendance, alongside about a dozen local and national news outlets.   This was my first taste of hotel PR and a story going viral.  I was instantly hooked.   Lessons in PR:  Always look for the silver lining.   Adversity can unveil opportunities to showcase your brand's values and earn widespread attention.  Seize unexpected moments to tell your story. It might just capture the hearts of many.  P.S. Hurricane Ivan also threatened the couple’s wedding plans but, luckily, third time’s a charm.   What unexpected event turned into a PR opportunity for you?  #PRStrategy #BrandStorytelling #CrisisManagement #ViralMoments #PublicRelations

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