Provenance+Green’s Post

Product personalisation + on-demand manufacturing are transforming e-commerce, catching the attention of major retailers. This trend lets customers design their own products, choosing from various designs, fabrics, + colors before anything is made. This not only cuts costs on samples + photoshoots but also brings several benefits for fashion brands. Firstly, customers love it. Personalising products adds sentimental value, making them less likely to return items + more likely to stay loyal to the brand. Secondly, customised products often lead to higher sales since customers are willing to pay more for something unique. Additionally, brands gain valuable insights into customer preferences, helping tailor future offerings. Finally, data shows that shoppers prefer stores offering personalised experiences, making them more likely to return. By embracing customisation, brands can enhance customer engagement, boost sales, reduce waste, + provide exactly what customers want. Did you know P+G offers product personalisation? Find out more today.

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