Provenance+Green’s Post

In the world of online brand engagement, one big challenge is keeping up with internet slang in a way that feels genuine and not cringeworthy. Online conversations move quickly, often clashing with the slower pace of brand communication teams. While very-online users understand the nuances of internet humour, many others risk misunderstandings and mistakes. Platforms like Twitter have developed their own brand communication styles, but memes are especially effective. Memes, with their quick and visual messaging, let brands tap into existing online humour and knowledge, creating authentic and relatable identities. Memes also drive creativity and cater to Gen Z's love for irreverence. Brands are using meme culture to connect with their audiences online. While some brands and even political parties are learning to use memes successfully, mistakes still happen. Check out the recent election feeds for some great laughs (especially Lib Dems doggo feed). However, memes are all about making connections, often through shared viral moments. By embracing meme culture in their strategies, businesses can fit into the ever-changing landscape of online interactions and build stronger connections with their audiences.