ProShip, Inc.’s Post

Goodbye, Chartable. Hello...? What's next for podcast attribution? Jeff Umbro caught up with Peter Birsinger of Podscribe and Cameron Hendrix of Magellan AI on a brand new episode of Podcast Perspectives to talk about what attribution means today. We've come a long way in the past few years. With the December 12 demise of Chartable, we're looking to the future of attribution. In this episode, we cover how attribution technology actually works, as well as some of the most frequently asked questions including... 1. Why a brand would want to utilize them. 2. Which tools podcasters can use in the wake of Chartable’s sunsetting. 3. Some real-world examples of how these tools changed the entire podcast ecosystem. If you're a podcaster looking to start using attribution, don't miss this advice-packed episode. https://buff.ly/41jVAKH

The podcast that had the single biggest impact on my career was a Masters of Scale episode with Brian Chesky. It's a bit dated now, but still relevant. He has a framework called the 11-Star Experience. The short version -- if the typical review is on a 5-star scale, and competitors have already achieved 5-star feedback, then you have to redefine what a great experience really is. Or in other words, in an era where the standard is 5-star, how do you go beyond it? Chesky talks through their process of ideating through an 11-star experience to stretch what's possible, incrementally defining a 6-star, 7-star, etc etc. Over the years, I've asked managers to grade me on this scale and used it to set expectations for folks on my own teams over the years. I've also used it to onboard new hires and stretch expectations for the experience we want to provide customers. As well, it's core to our customer approach at Champion. It’s part of my Demand Gen course at Pavilion on how to scale through incredible customer experiences. You can check it out there ;) or directly on Masters of Scale. It's worth the 20 min. The whole story is just... amazing.

Alex Birkett asked me on The Long Game podcast to define "product-led growth" in 4 words or less... I didn't say "Free trial or freemium" or "No more sales team!" My response: "Focus on end-user success." 🌟 It sounds simple, but it has profound implications for your pricing strategy, user onboarding process, org culture, and beyond. Embrace this mindset and watch your product thrive! Tune in to the latest episode of Omniscient Digital's The Long Game podcast, where I talk about: - Common product-led onboarding misconceptions. - Our video-first content strategy at Appcues. - My AI content repurposing toolkit.

Hey! 👏 Online scheduling is here to stay and the wave has hit, but we're making a prediction this question posted by Jeremy Glassco 🥷 will be the next disruptive marketing strategy in 2025 and beyond. ⁉️ If you're in the hospitality retail business and you don't have a custom loyalty mobile app powering your CRM experience why not? ⁉️ The #app wave is here! 🌊 Want to ride the wave? Grab your🏄 board and book a strategy session with our founder https://lnkd.in/gTstjUPj #mobileapp #mobileapptechnology #automotivemarketing #customerloyalty #automotivecrm #automotiveaftermarket

🆕 Business Warrior Within podcast: Selling Stories and Gobs of Contrast with Tim Riesterer of Corporate Visions We discussed: - The importance of great salespeople even in an AI world - How to overcome status quo bias by using gobs of contrast with customers - The voice of the salesperson - Storytelling - Wisconsin in the summer - And more! Check out the full episode below: https://lnkd.in/gEGX3ySM

How do you keep your customers coming back? 🤔 In this episode of The Auto Repair Marketing Podcast, Brian sits down with Jeremy Glassco, founder of AppFueled, to talk about loyalty, customer experience, and how technology can make all the difference. Listen now at shopmarketingpros.com/130.

Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or generate excitement about it from your clients. That’s where having an impeccable customer experience comes in! But how do you design one for your business? There are three elements (or stages) to this: the first sets the tone for your relationship with each client, the next creates your path to success, and the last one wraps everything up and sets you (and your client) up for continued success. In this next episode of Promote Yourself to CEO, you’ll learn all about those three elements. I take you through every stage one-by-one and include all of the systems, pieces, considerations, and questions you should implement or think about for each to create an excellent experience for your clients. Check out this latest episode wherever you like to listen to podcasts.

Exciting news! Today's the day my episode on the Ready Yet?! Podcast goes live! Join me and host Erin Marcus as we dive into: - Smart business strategies for the modern entrepreneur - AI tools that'll revolutionize your workflow - How to stay ahead in the ever-evolving digital landscape Whether you're a seasoned pro or just dipping your toes into the business world, this episode's packed with insights you won't want to miss. Ready to level up your business game? Tune in now: https://lnkd.in/eUkSixK5 #BusinessStrategy #AIInnovation #EntrepreneurialMindset #ReadyYetPodcast

We recently came across an episode of Lenny Rachitsky's podcast, where Elena Verna, articulates a critical aspect of PLG approach, stating, "Time to value is crucial. You need to give your users a warm start and help them get started as soon as possible." This simple yet profound statement underscores the essence of PLG - the importance of delivering immediate, tangible value to users right from their initial interaction with your product. Connecting this principle to the journey beyond Product-Market Fit (PMF) requires businesses to understand the importance of product (UIX) audit ceremonies, where they have a set event on calendar and dig deep into the nitty gritties that lead to easier adoption of user centric design and development practices. Matter of fact, at Wednesday, we adopt this practice for all our projects in the post-PMF stage with our service Amplify. It is one of the many practices that are the building blocks of Wednesday’s service Amplify, helping post-PMF companies to leverage PLG strategies effectively, ensuring they can quickly adapt, innovate, and, most importantly, deliver unmatched value to their users. Want to know how Amplify can help in your post PMF journey? Let’s chat! Contact Us today → https://lnkd.in/dUCymBjn

Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or generate excitement about it from your clients. That’s where having an impeccable customer experience comes in! But how do you design one for your business? There are three elements (or stages) to this: the first sets the tone for your relationship with each client, the next creates your path to success, and the last one wraps everything up and sets you (and your client) up for continued success. In this next episode of Promote Yourself to CEO, you’ll learn all about those three elements. I take you through every stage one-by-one and include all of the systems, pieces, considerations, and questions you should implement or think about for each to create an excellent experience for your clients. Check out this latest episode wherever you like to listen to podcasts.