Property Management at JLL’s Post

⭕ 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘀𝗽𝗼𝘁 𝗶𝗻 𝘁𝗵𝗶𝘀 𝘀𝗽𝗼𝗿𝘁𝘀 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁? Exactly. That's the point. Jonathan Becher recently highlighted a fascinating use of Virtual #Advertising technology by Molson #Coors Beverage Company (remember that brilliant "broken" LED campaign?). This time, they've taken brand dominance to a new level with "Total Takeover". ⭕ What? The 🏒 San Jose Sharks have launched a new "Total Takeover" package that offers advertisers 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗱𝗼𝗺𝗶𝗻𝗮𝗻𝗰𝗲. This includes: ◼ Digitally enhanced dasherboards (DEDs): Can be used for contextual messaging and calls to action (CTAs). ◼ Slot virtual signage ◼ Glass virtual signage The package allows brands to achieve multiple objectives simultaneously, such as logo exposure and educating viewers. Watch the video once again. ⭕ It will be interesting to see how this develops and if brands looking to dominate the broadcast will not only opt for holistic visual exposure, but also undertake more sophisticated strategies (𝘀𝗲𝗾𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, integrated promotions for the duration of the broadcast only, 𝗰𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝘁𝗶𝗺𝗲𝗿𝘀, etc.).

Mischievous creativity or dedication to a brand partnership -- maybe both? Coors Light wants to collaborate with Kansas City Chiefs quarterback Patricks Mahomes, but NFL players aren't allowed to endorse alcoholic beverages. To remedy this, the brand decided to put the ad in a "time capsule" and it won't air until AFTER he retires, working around the regulation. Or, waiting it out, rather. Love this unique spin on traditional advertising from Mischief agency. This will catch the eye of Mahomes fans, Coors drinkers, and the general public, who will be curious even if they don't watch the NFL. For a great campaign, you don't have to reinvent the wheel, but you SHOULD get creative. This is a masterclass in creativity. #NFL #CoorsLight #CreativeAdvertising #Branding

This case is one of the best “reactive/topical/newsjack/high-pace/tapping into a trend”- projects from our beloved advertising-industry that ever crossed my social channels. What a damn good idea and execution.

Seregh is a new firm that will focus on partnering with venue owners to develop real estate projects Over the next 15 years, Seregh is seeking to work on projects worth a combined $100 billion across the globe. Team owners and venue owners know there’s an opportunity to monetize real estate around venues but are often ill-equipped to do so,” Fascitelli said. Seregh plans to work with men’s and women’s teams, with a focus on those competing in professional basketball, football, hockey, baseball and soccer leagues. By Jonathan Fascitelli’s count, more than 30 US teams are currently weighing renovation, relocation or new-build options. That figure doesn’t include new practice facilities or purpose-built arenas that may be dedicated to women’s sports or collegiate sports, he said. The firm sees an opportunity to develop $1 billion to $3 billion of mixed-use properties located near venues, with a focus on experiential retail, residential, office and hotel real estate. ————— The sports industry is constantly evolving and the focus of this firm to tackle the real estate side of sports is 💪🏾. The conversation around the Browns stadium is evidence of this and the important role of real estate moving forward across the sports landscape. #NhkxThoughts #sports #realestatedevelopment

🚀 New Analysis Alert: ESPN Bet’s Rocky Start 🚀 Penn Entertainment’s ambitious venture into the U.S. sports betting market with ESPN Bet has been a rollercoaster. From promising initial market reactions to financial challenges and fierce competition, ESPN Bet’s journey is packed with insights and lessons. 📉 Our latest in-depth analysis covers: • The ambitious launch and initial market performance. • Financial struggles and operational hurdles. • Key market share benchmarks and strategic investments. • Long-term viability and what the future holds for ESPN Bet. Read the full story and discover the challenges and opportunities that lie ahead for ESPN Bet in the U.S. market. 📊

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What do Reading Rockets Basketball and Disney on Ice have in common? Beyond being fantastic family events, both have benefited from my digital marketing expertise! Here's a quick peek behind the curtain: Reading Rockets Basketball: Slam-dunked our ticket sales with a whopping 8x Return on Ad Spend (ROAS)! Disney on Ice: Glided to success with a cool £20 return for every pound spent on marketing. The secret sauce? A tailored digital strategy that captures the unique magic of each event while maximizing reach and conversions. Key Takeaway: Whether it's the squeak of sneakers on the court or the swish of skates on ice, the right digital approach can fill seats and create unforgettable family memories. Have you experienced the thrill of either event? Share your favorite moment below! Would you be ready to transform your event's ticket sales? Let's chat about how we can bring that Disney magic or Rockets energy to your marketing strategy! 🚀✨ #ticketsales #digitalmarketing #sportsmarketing

Why is springtime unique for experiential marketers? It's not because it's rainy. It's spring training for the season. Prepare your teams for the big leagues with small activations around Opening Day, Boston Marathon, and Mother's Day. Time to get in shape! #experientialmarketing #eventmarketing #brandplanning

I'm not an expert in marketing, but I saw something on TV earlier this morning that left me fairly bewildered... I was watching my Chicago Bears destroy the Jaguars when, during an otherwise innocuous commercial break, an ad for a sports betting app from Caesar's came on. No biggie. The commercial featured the Manning brothers. Great! Those guys are great pitchmen. The commercial also featured Garth Brooks. (insert record scratch sound effect here) WHAT??????????? Was this a mistake, given recent news????????? I'm all for innocent until proven guilty, but isn't Caesar's risking all kinds of potential brand damage by continuing to run this ad? Not to mention the potential brand damage to the Manning brothers, who are being featured in an ad with someone presently accused of very despicable actions? Is there anyone out there in marketing that can help me make sense of this? Is there any positive outcome to be gained by Caesars by running this ad right now?

The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising