Pro League Network’s Post

Really good read on how IMSA - International Motor Sports Association, by deciding to broadcast its races to those outside North American on YouTube, has not only driven huge increases of 'eyeballs' onto the sport, but is also helping it appeal to globally-residing corporate auto #OEMs, privateer race teams, and potential sponsors / partners, thereby growing the sport as a whole. Essentially, that's the name of the game, and from which other series can learn..... Stephen Kilbey | Racer Media & Marketing, Inc. | #IMSA | #motorsports | #partnerships | #fans | #audience https://lnkd.in/gMsMmhz3

With multiple streaming services fighting over viewers’ attention, it’s no wonder that media businesses are constantly scratching their heads to come up with ways to attract and retain customers. For Dorna Sports, increasing MotoGP™'s attractiveness as a sport and bringing in new fans became a key part of value creation during Bridgepoint's 18-year ownership of the business, the private equity firm’s Héctor Pérez and Juan de Arteche told me in an interview. Read the full story on PE Hub Europe to learn more about the value creation, which covers what roles circuit safety and social media played during the ownership period. #motorsport #privateequity https://lnkd.in/eVpd2k6U

Racing fans and business gurus, ever noticed how local businesses and stock car racing are a perfect match? They both thrive on speed, strategy, and a bit of showmanship. 🏁 At Kingsport Speedway, this is super clear. Local businesses fuel the racing scene, and in turn, the track offers a fast lane for brands to zoom ahead in visibility. 🚀 If you're looking to get your brand into the winner's circle, remember, it's not just about being fast. It's about being seen and remembered. 🏎️💨 Ready to upshift your social media game? 📈 Explore our comprehensive suite of services at TrackBarMedia.net and let's race to the top together! 🏆 #LocalBusiness #StockCarRacing #TrackBarMedia TBM #sponsor #sponsorship #racing #business #marketing #advertising #racing #nascar #iracing #esports #iracing

Sim racing is more than online competitions. It's a thriving community that extends far beyond the digital racetrack. For many enthusiasts, joining the sim racing community transforms a solitary hobby into a shared passion. In this vibrant community, every member, from novices to seasoned racers, finds value not just in the virtual races but in the mutual support and encouragement they receive. As one racer, ET, explains: “It’s not just about racing; it’s about being part of something bigger.” This sense of belonging is what makes the sim racing community stand out—it's a network that provides both emotional support and a sense of camaraderie. The relationships built within this community often extend beyond the confines of the game. And this is one of many reasons why I adore the sport. It fosters a community that supports its members in every lap, turn, and straightaway, both on and off the screen. As the community grows, so does its impact, proving that sim racing is indeed a gateway to more than just virtual success. It’s a platform for building lasting relationships and personal growth.

Many casual racing fans are aware of F1 & similar; but many are still not aware of the WRC. If the League's digital team keeps up the good work on their Instagram; I am sure many more will start to check out rally racing. Check out how they've very strategically used Entertainment Marketing in a few posts! *Disclaimer -- This post is not an example of how they've used Entertainment Marketing. I like cats & this post is to Celebrate "International Cat Day". Video Credit: FIA World Rally Championship 's Instagram account. #SocialMedia || #Instagram || #SportsMarketing || #Marcom

Anyone catch this great write up by Adam Stern for Sports Business Journal? Again the Juncos Hollinger Racing team was the first to use dynamic digital branding on our race cars this past weekend. Grab the full article in SBJ! #sportsbusiness #motorsport #marketing #sportspartnership

Is the 18 Holes with Buggy the ultimate steal? It might seem crazy to throw in a buggy for just €2 extra, but trust us, it's not as crazy as it sounds! That's where Average Transaction Value (ATV) comes into play. In this scenario, ATV for golfers becomes a game-changer for clubs aiming to boost revenue and financial performance. By implementing savvy strategies like bundle packages, clubs can skyrocket their ATV and drive significant revenue growth. But let's break it down with a bit of simple math: Let's say, on average, 26 golfers per week opt for the 18 Holes with Buggy over the standard options of 9 or 18 holes. - That's €3,900 in upselling for the 9 Holes option (just €5 per golfer). - And for the 18 Holes option? It's €1,560 in upselling (only €2 per golfer). Now that's just one of the revenue potential waiting to be tapped into at your club! Ready to explore more revenue-generating initiatives for your sports club? Get in touch with us today! Email admin@growsport.ie or click here to request a call-back https://lnkd.in/eeU7Xhvj. #Letsgrowtogether #GrowSport #SportsConsultancy #GameChangers #SportsManagement www.growsport.ie

Great article from Bren O'Brien outlining the paradoxical existence of Sports and Racing wagering. There is no doubt that the growth in Sports betting is a huge opportunity for racing. The article quotes “It may end up that sports ends up being the saviour of racing.” Whilst there is a large element of truth in that statement, Racing must focus on how best to engage with their customers in new ways, rather than relying on the sports betting tide taking them to salvation.

But virtual racing does a horrible job showcasing your brand alone. Here are 2 ways Track Bar Motorsports can help: 1. Leverage our combined monthly reach of over 100k viewers. 2. Engage with a residual audience constantly tuning in. Contact us for more information. #VirtualRacing #BrandVisibility #TrackBarMotorsports TBM #iracing #esports #racing #advertising

As thoroughbred racing faces challenges in public perception, our latest article offers a roadmap for positive change. Learn how crafting and sharing truthful, positive stories can transform how the sport is viewed, fostering deeper understanding and appreciation. https://lnkd.in/gnFvr4qT