Project Seven NZ’s Post

"Is posting 3 times a week enough for racing drivers? Short answer: No. Here's why... 🤔 Let's break down what a winning social strategy actually looks like in motorsport: A Strong Foundation: 3 Quality Posts/Week Deep insights Career updates Value-adding content Think of these as your 'qualifying laps' - planned, precise, purposeful. Quick Engagement: 2-3 Extra Posts/Week Training glimpses Simulator sessions Industry insights Behind-the-scenes moments These are your 'practice sessions' - keeping you sharp and visible. Stories/Reels: 4-5/Week Day-in-the-life content Quick tips Preparation routines Sponsor showcases Think of these as your 'pit stops' - quick but crucial for staying in the race. Here's the reality: While you're worrying about posting too much, your competitors are showing up daily in sponsors' feeds. But here's the key - it's not about creating more work, it's about documenting what you're already doing. That simulator session? Quick story. That gym workout? 30-second reel. That sponsor meeting? Behind-the-scenes post. Remember: Social media is like racing - consistency beats occasional brilliance. #MotorsportMarketing #RacingLife #SocialMedia #DriverDevelopment #Sponsorship #RacingTips #Motorsport

At the 2024 Road Race Management Meeting, RaceReach realized something important: we’re not just on the right track—we’re solving a real problem for event organizers. The challenge we see? Many event registration and management platforms excel at single sport registration—think running events, marathons, or 10k races. These platforms are tried, tested, and competitive. But what about organizations that host multiple sports and event types? A mountain bike race today, a triathlon tomorrow, and a 40,000-participant running race next month? Most businesses are forced to juggle multiple software platforms to manage them all. This adds unnecessary cost, complexity, and workload. RaceReach fixes this. We provide ONE platform that manages registration, ticketing, and event logistics for ANY sport, ANY event, or ANY size. From endurance events to team sports to multi-sport festivals, we’ve got you covered. If you’re still piecing together tools to manage different event types, it’s time to streamline. RaceReach simplifies the chaos, so you can focus on delivering extraordinary experiences. What tools are you using today to manage multi-sport events? Have you faced this challenge?

Who's still waiting for their annual performance goals to be cascaded? Whilst I can't help with your OKRs, I can help with planning for your race day training and approach. Strategising Your Race Year: Planning, Categorizing, and Long-Term Prep  Following a couple of years of disruption to the racing calendar, we are now in a position where all races are back on their original dates. With this increased certainty we can now plan out our racing year, confident our training will not be wasted due to cancellations. What is the best approach to planning out your racing year, through understanding why you race, categorising your races, and then implementing a long-term training plan? Read on: https://lnkd.in/gnTrXWEC

𝐓𝐨𝐝𝐚𝐲’𝐬 𝐓𝐨𝐃𝐨 𝐋𝐢𝐟𝐞𝐡𝐚𝐜𝐤 𝐢𝐬 𝐨𝐟 𝐜𝐨𝐮𝐫𝐬𝐞 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐛𝐲 𝐁𝐮𝐥𝐥 𝐫𝐢𝐝𝐢𝐧𝐠!! I had the incredible experience of attending the 112th annual Meetetse, WY Labor Day Rodeo! Besides having a wonderful time with great people, it was an amazing display of examples of ToDo! I couldn’t help but notice how these principles played out throughout the event, but thought I would share a video and some insights specifically about the bull riding. I hope you enjoy and find it helpful. 𝐓𝐢𝐦𝐞𝐥𝐢𝐧𝐞 𝐨𝐟 𝐔𝐫𝐠𝐞𝐧𝐜𝐲: In bull riding, every second counts. From the moment each rider nodded their head until the buzzer sounded, it was all about staying in the moment. What really stood out to me was how prepared these athletes were—before they even entered the chute, they had visualized every twist and turn the bull might throw at them. They controlled what they could, and let the rest unfold in those intense eight seconds. 𝐎𝐛𝐥𝐢𝐠𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐎𝐭𝐡𝐞𝐫𝐬: Bull riding isn’t just about one person; it’s a team effort, and this event was a testament to that. Each rider had their team in the chute, the bullfighters ready to step in, and the crowd cheering them on. You could see how they felt the weight of those expectations, but also the unwavering support. It wasn’t just about staying on the bull; it was about doing their best to make everyone on their team and in the stands proud. 𝐃𝐨𝐧’𝐭 𝐁𝐞 𝐏𝐞𝐫𝐟𝐞𝐜𝐭: Not every ride was flawless, and that’s what made the event so thrilling. There were moments when bulls threw moves that riders weren’t expecting, and you could see them digging deep to stay on. But that’s the essence of this sport—it’s unpredictable. Even in a championship event, perfection isn’t the goal; it’s about staying resilient, adapting, and riding through whatever comes their way. 𝐎𝐧𝐞 𝐒𝐭𝐞𝐩 𝐚𝐭 𝐚 𝐓𝐢𝐦𝐞: Throughout the event, it was clear that focus was key—one grip, one shift of weight, one reaction at a time. When each rider was on that bull, it seemed like the clock disappeared, and it was just them and the ride. That’s how they stayed in control—by breaking it down, moment by moment, and letting their training take over. Eight seconds is not a long time, but to stay on the bull they had to break down the ride into tiny and manageable micro steps I hope you enjoyed today’s application of ToDo, inspired by the heart of the action at this bull riding event. Let me know if you have any other ideas for this activity or if there’s something specific, you’d like to see a ToDo lifehack created for. And remember, whether you’re in the arena or tackling your own challenges, keep pushing forward—one ride at a time. Be sure to laugh today!

🙋♀️Could you run one of the world’s most iconic motorsport events. ? I did 💥 🏍️ 🧗🏼♀️Todays clip is about taking on the biggest challenge of my career. ✅ And you know I like challenge . 🙌🏻 So of course I said “Yes” when I was offered a job as CEO of Department of Tourism and Leisure in 2004. 🚘 A job which included being the Promoter, Funder and co-ordinator for the TT Races – something I had experience of having headed Automotive at Halfords, who sponsored the F3000 Birmingham Superprix in the late 1980s. 😮My first experience of being in charge of TT was 2005, it was tough. 🤔 Even I wondered after that event, how we could take a once a year event, that needed a major overhaul, into a hugely anticipated 2007 Centenary, with only one opportunity to make changes in 2006 and then 💥 2007, the big one. 🪞 Reflecting today. I realise we approached it with a “start up” mentality. 👥👥We became a tight knit, determined team of 4 at the centre, who had a shared vision, great connections, incredible “can do” attitude and were full of ideas and options. 🔑 Key was our Minister, a former rider himself. He had a clear and informed vision of what good would look like for TT 2008 – we were clear the event would enter its second century – not necessarily a “given” in 2005. 🟰The other big change , I remember clearly, was that the structure of the event was flattened , giving a much louder voice to riders, teams, volunteer marshals, fans and officials. 🤝We worked closely with industry bodies to ensure they were kept fully engaged and involved. 🏍️ Two young gurus, passionate about Road Racing, Paul Phillips and former winner Richard ‘Milky’ Quayle, were appointed event and rider liaison team, that completed our 4. 🎞️The clip tells you more about the experience, the event itself and what it felt like to achieve something that big. ❗️As a successful changemaker, I knew I had the skills to do this, however, typing this , it astounds me how much we 4 changed, developed and replaced, to create a world leading motorsport centenary & beyond. 🤔 Here’s what I learnt ✅ Be clear about where you’re headed and ensure you all share this ✅ Talk to everyone involved to gain “buy in” and commitment ✅ Pick your Team. ✅ Involve top people from outside your organisation ✅ Put a huge gant chart on the wall with everyone involved in delivery and success, named & accountable, and cross off everything as its achieved. 🌞 Pray for sunshine - 2007, twice the usual number of visitors booked, from all over the world, and every piece of available land on our Island was a camp site. ❓And when it works. 🤔 If you’re a changemaker, get out of the way and let the new team continue the journey. 🚀 The most exciting & hardest thing I’ve ever done at work . 🙋🏼♀️What about you? ❓What have you learnt from your biggest challenges at work ? #TTRaces #Leadership #Change

We are thrilled to share the release of Running USA's comprehensive report on the top 100 largest U.S. races, brought to you in collaboration with Athlinks, a Life Time company and their Athlinks Insights product. Key Highlights: - In-depth analysis of race finisher data from 2019 and 2023. - Detailed breakdown of the top 100 timed races in the U.S. - Insightful trends on event types, locations, and demographic participation. The running industry has faced many challenges over the past few years, but this report showcases the incredible recovery and growth within our community. From near-halt in 2020 to record participation levels in 2023 and 2024, the resilience and passion of runners shine through! Don't miss the upcoming webinar on July 24 at 2 PM ET for highlights from the report. Sign up now and join the conversation about the future of running events. For more information and to download the report, visit https://lnkd.in/eVZPM4ae #RunningUSA #AthlinksInsights #NAC #RunningCommunity #PostPandemicRecovery #Runners #RaceTrends #PartnershipCelebration #EnduranceSports

Earlier this year the online system provided by England Athletics which race organisers (like me) use to promote and manage events, and by runners to register for events moved from Run Britain to a new system - RunEvents. As well as the change being poorly communicated, and the system being far more clunky to use for race organisers, it's also a real pain for runners having to create a new account and to register for events. Whilst most of our previous and new runners have managed to register on the RunEvents system, this is an example of an email from one of our previous runners who has tried but failed to register. Whilst I think his abuse towards us is unacceptable given we had no input or choice to move to the new system, I do feel for him, and it's a reminder to organisations to make sure you do engage users properly in designing, testing and implementing systems. If it's not improving the user experience and it's making things worse, something has gone very wrong, and it's not only the users who are impacted. It's also those organisations who rely on systems. Whilst I understand that the new RunEvents system has benefits including helping to process payments automatically to race organisers rather than manually, the old system worked very well for organisers and runners. Whilst organising races is a hobby of mine which I've done in my spare time for over 10 years, it really made me think about the similarities with digital systems used in healthcare (the area I work in). If clinicians and patients have a poor user experience because of a badly designed and / or implemented systems, it's the people working in the NHS who take the flack, not necessarily the system provider and for me that's a really important point that system providers need to take into account when designing and implementing systems.

The industry celebration of running is coming up in Austin. Who's joining me at The Running Event (TRE) later this month? What's sizzling this year – new shoes, style, the explosion of trail running, run clubs, recovery, travel and exploration, new runners, walking, creators, and tech. What's RunGo doing there? To be an influencer or content creator in running isn't only about Instagram, YouTube, and podcasts. If you're a race director, run specialty shop, run club leader, coach, or explorer, you're a hugely important influencer and leader, and how you share places, routes, and races is fundamental. If you share basic GPX files or route sites than are just tracks, you're missing out on telling your story through run routes and exploring places. You're also making it harder for your audience. Who uses RunGo to share stories? Many of the top marathons, ultra trail races, hotels, coaches, and content creators around the world. Over 2024, RunGo has been the most committed and fastest growing running app for creators. Who else is going to #TRE24? #running #industry #austin #marathons

𝟭𝟮 𝗥𝗘𝗔𝗦𝗢𝗡𝗦 𝗪𝗛𝗬 𝗬𝗢𝗨 𝗪𝗔𝗡𝗧 𝗧𝗢 𝗕𝗘 𝗔 𝗣𝗔𝗥𝗧𝗡𝗘𝗥 𝗢𝗙 𝗞𝗜𝗔𝗡 1. Talent and Achievements: Kian is a highly skilled and accomplished racing driver, evident from his victories in the Dutch Esports (KNAF Digital) and his equaling the pace of renowned drivers like Oscar Piastri at a young age. 2. Professionalism: Kian demonstrates a high level of professionalism in his racing career, reflecting positively on any sponsors associated with him. 3. Arden Motorsport Affiliation: Being part of Arden Motorsport, a well-known and respected racing team, provides additional credibility and exposure for sponsors. Arden & YRDA confirmed they will also promote the partner. 4. YRDA Program: Kian's involvement in the Young Racing Driver Academy (YRDA) program indicates a commitment to continuous improvement and development, making him a valuable prospect for sponsors. Making him one of the elite drivers in his age. 5. Dedication and Motivation: Kian's dedication to racing from a young age and his motivation to give his all showcase a strong work ethic and commitment to success. 6. Positive Personality: Kian is known for wanting to be seen as a good, kind, and helpful person, which can enhance a sponsor's brand image. 7. Growing Social Media Presence: With a growing social media following and thousands of viewers on average, sponsoring Kian provides an opportunity for increased brand visibility and engagement. 8. Hospitality: All partners of Kian will be invited for hospitality during raceweekends, meaning that you will be treated like a VIP while Kian is performing his best to possibly win a race! 9. Digital Presence: Kian's website and social media platforms provide additional digital channels for sponsors to reach a diverse audience. 10. Potential for Future Success: Supporting Kian at this stage in his career could lead to long-term partnerships, with the potential for even greater success in the future. 11. Enormous brand visibility: Your brand will always be visible on suits and cars when you are partnering Kian. Depending on how much money is sponsored the size of its logo! 12. Personal Training: Besides racing Kian is also a Personal Trainer with lots of training plans for all partners. Being a partner gives the opportunity to receive free Workout & Nutrition plans!

Here's everything I'm building in the running space going into 2025. Martin de Stoppani calls it the 'running ecosystem'. • Borderlands, the heart of trail running. In 2025, I will grow reach 10x with what will look like a traditional expression of media with a non-traditional monetization strategy. • Wylder, connect the running world (Releasing 2025q1) Wylder is an app that equips run club managers with tools to grow and manage their clubs while helping runners discover new clubs to join. I brought on 2 co-founders (Sam DuRegger + anonymous), working on bringing on a third ops partner, and opening a 506(b)-like offering. • Open Range Races, make SLC a trail running capital Our 2025 event, 31 May 2025, will introduce several unique concepts never before seen in the trail/ultra world. • Robie House Media Trail running event coverage for the rest of us with a *potential* launch at WSER. I'm open to talk to brands + marketers interested in supporting a new media concept. Not looking to compete with the likes of Freetrail - purely supplemental blue ocean to what already exists. #media #run #trailrun