Product Better’s Post

👋 Hi, I'm Nick. I'm an accomplished product leader specialising in driving innovation and growth for startups and SME businesses. 🕵🏻♂️ I’m currently leading a zero-to-one product validation research project for a start-up in Australia and leading Talk Club charity’s digital product strategy. 💥 Recently, I spearheaded the successful launch of theauthapi.com, an API Authentication SaaS product. I introduced a subscription model that rapidly attracted 1.4k new signups in just 30 days. 📈 I excel at strategic product leadership roles. I advise a CEO on product/growth strategies and serve as the CTO for a mental health charity, guiding its digital solutions. 💰 A few key achievements include: rapidly delivering a C2C marketplace MVP for Candide in just 3 months; pivoting their business model during COVID to achieve £30k in GMV per month as a B2C marketplace by Q4 2020. 🚀 If you need a proven product leader to drive strategic innovation and deliver measurable outcomes, let's connect. I thrive on tackling complex product challenges! 📩 Send me a DM to start a conversation. I will then run a free one-hour discovery workshop to explore how I can help move your project forward. #ProductRoadmapping #UserExperience #ProductDesign #MVP #LeanStartup #TechForGood #ProductManagement #ProductStrategy #InnovationLeader

𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗘𝗮𝗿𝗹𝘆-𝗦𝘁𝗮𝗴𝗲 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 Iteration isn't just a phase. It's the foundation of real startup growth. Real iteration is launching an MVP to validate your idea before scaling, not over-investing in a fully developed product that might not fit the market. Real iteration is actively listening to customer feedback and refining your product to solve their core problems, not just tweaking features based on internal opinions. Real iteration is A/B testing every critical element of your product and marketing strategy to see what truly resonates, not relying on gut instinct. Real iteration is deploying updates continuously, learning from each one, and quickly pivoting when necessary—not waiting months for the “perfect” version. Real iteration is having the humility to test hypotheses and admit when they’re wrong, rather than sticking to a business model that doesn’t work. Real iteration is fostering a culture where experimentation and learning from failure are encouraged, not punished. It's about continuously refining, improving, and evolving because real growth is built on the back of relentless iteration. #GrowthMarketing #ProductMarketFit #Founders #VentureCapital #Marketing

🚀 𝐅𝐫𝐨𝐦 𝐈𝐝𝐞𝐚 𝐭𝐨 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐇𝐨𝐰 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮’𝐫𝐞 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐒𝐜𝐚𝐥𝐞 🚀 Ever wonder how companies grow from a 𝐬𝐢𝐦𝐩𝐥𝐞 𝐢𝐝𝐞𝐚 𝐢𝐧𝐭𝐨 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐛𝐢𝐠? It’s all about recognizing the right moments. Let me walk you through the journey of building and scaling a product: 🔍 𝐙𝐞𝐫𝐨 𝐭𝐨 𝐎𝐧𝐞 (𝐈𝐝𝐞𝐚 𝐒𝐭𝐚𝐠𝐞): 1️⃣ This phase is all about experimentation to build MVP (Minimum Viable Product) and trying out different things to see what works. 2️⃣ You’ll know you're on the right track when people find your product genuinely useful and start relying on it regularly, that’s when you’ve hit product-market fit. 3️⃣ Listen to early users closely. Their feedback helps you figure out if you’re solving a real problem. 📈 𝐎𝐧𝐞 𝐭𝐨 𝐓𝐞𝐧 (𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐒𝐜𝐚𝐥𝐞): 1️⃣ When demand grows without needing to push hard for it, you're ready to scale. 2️⃣ Build a solid team that can handle more customers and refine your marketing to reach even more people. 3️⃣ Keep improving the product based on what users actually want, their behavior and feedback guide you. 🏆 𝐓𝐞𝐧 𝐭𝐨 𝐇𝐮𝐧𝐝𝐫𝐞𝐝 (𝐆𝐨𝐢𝐧𝐠 𝐁𝐢𝐠): 1️⃣ Now it’s about expanding into new markets or targeting new groups of people. 2️⃣ At this stage, the competition heats up, so focus on staying ahead with innovation and offering even more value. 3️⃣ This is where you build on success, aiming to become a market leader. It’s a journey every successful product goes through. The key is knowing when to scale and when to keep experimenting. Share your version of these stages in the comments! Let’s talk! 💬 #ProductGrowth #Scaling #StartupJourney #ProductMarketFit #BusinessGrowth

As a Product Manager , You're constantly 🧩 Solving ambiguous problems 🕵️♂️ Finding the root cause of issues ️ 🛠️ Deciding what to build next ✅ Validating ideas to see if they're real problems But there's one key ingredient to success in all of this: Clarity ✨ Having clear understanding of your users, business, team, technology, problems, solutions, and competitors is essential. 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝘀 𝘆𝗼𝘂 𝘁𝗼 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 #productmanagement #productmanager #metrics #analytics #startups

The most valuable skill I learned being in product management and as a business owner is to articulate the vision and prioritization …..this is where founders miss the mark. Many non-technical founders feel overwhelmed by the technical aspects of building a startup. They believe they lack the necessary skills to lead a tech project or communicate effectively with developers. They forget that you are leading a business that is building a product. All the fundamentals of business still hold true. Being technical isn’t what is holding you back from building, launching or growing your tech idea. Tech products are built on  ✅ Strong vision ✅ Good leadership ✅ Understanding customer needs  ✅ Strategy You need to become a confident leader who can articulate a clear vision, prioritize problems, and guide a team towards building a solution that resonates with users. With the right guidance and support, they have the potential to become visionary founders who not only understand their product but also bring it to life. I have a mentorship that I am launching soon that will help non-tech founders the tools they need to get the skills you need to bring your tech idea to launch. I am Kenyetta and help non-tech founders go from idea to launch and build their product better, faster and more efficiently. I am holding a workshop on the 6 principles of launching your app the right way!  Look out for details. Remember, you are your best investment. #TechStartup #FoundersJourney #BuildToLaunch #NonTechnicalFounders #StartupSuccess

When building Product #2 within a startup, you don’t have monopoly money. Our GTM strategy was simple: prove product-market fit fast with a scrappy, sales-led approach—especially since Kengyew and I didn’t have a full product team. We started by defining our Early Customer Profile (ECP)—customers who’d see immediate value. Shoutout to GTM Strategist for this framework (https://lnkd.in/g26NJETe). Every customer conversation taught us something new. We kept refining the pitch to get closer to what resonated as Pitch-Market Fit (Sukit is our champion here). I remember a breakthrough moment—after one pitch, a customer paused and said, “This is exactly what we’ve been looking for.” That was the signal we were on the right track. With Simon (looking sharp in the photo) leading outreach, we soon reached a 40% conversion to interest. Our traction wasn’t about perfection; it was about constant iteration. Behind the scenes, our lone Product Manager, Ikmal, was in the line of fire (sorry, but thank you!). We bombarded him with feedback and change requests, even with limited resources. We couldn’t have done it without his patience and dedication. Now that we’ve achieved PMF for Product #2, our next challenge is finding GTM-fit. We’re rolling out a product-led approach with as little people involved as possible. Thank you in advance, Ikmal 🙏 For anyone building with constraints, a hands-on &, sales-led approach (might not be ideal but) can make all the difference. Hope sharing our journey helps others navigating similar challenges—it’s all about learning, experimenting, and scaling what works. #StartupInAStartup #Innovation #ProductDevelopment #Saas #GTM #GTMsea

Proving product-market fit isn’t about having a perfect plan—it’s about getting your solution in front of customers and learning fast. MVP Recently, Amin Sulaiman I have been sharing our journey of bringing product #2 to market, starting with a scrappy, sales-led approach. Our goal was clear: validate product-market fit quickly. Without a full product team, we had to be relentless—testing, refining, and practicing the pitch every day. As the point person for these interactions, I gathered feedback from customers that helped us adapt and align our pitch with what resonated. We pitched, iterated, and refined until we heard those magic words: “This is exactly what we’ve been looking for.” Each tweak brought us closer to a version that truly clicked. Refining the pitch wasn’t just about fine-tuning words—it was about ensuring the product delivered real value. We also spent considerable time on our risk management engine, adjusting it based on real customer interactions to make it robust and reliable. At times, it felt like we could’ve won an award for “most tweaks in a single pitch!” The road to product-market fit is bumpy, filled with experiments, constant iterations, and the occasional need to fail fast. But every meeting, every tweak, and every adjustment brought us closer to a solution that worked—not just on paper, but in practice. We’re here to share our story, hoping it helps others navigating similar challenges. As we move forward, we’re excited to explore scaling adoption through product-led growth and a Land & Expand model with minimal salesperson involvement.

✍️How to Measure Product Success for Early-Stage Products In the world of product-led growth, we often get caught up in creating perfect frameworks, dashboards, and metrics. But as I’ve learned through experience, particularly during my time at Stripe, that’s not what truly drives success. Here’s the key insight: Success comes from understanding your users deeply, especially those who show interest but fail to engage. Ask yourself: Why did this user sign up but not stick around? What were their expectations, motivations, and friction points? What made them hesitate to move forward? At the early stage, focus less on having the perfect charts or benchmarks and more on actionable insights from your users. 1️⃣ Define a threshold that signals intent (e.g., signing up and completing a core action). 2️⃣ Talk to users who cross this threshold but don’t engage further. 3️⃣ Use these insights to refine your product experience, messaging, pricing, and more. Don’t rely on “what worked for others.” Your users and your product are unique. By addressing what truly matters to your audience, you’ll set the foundation for growth. Metrics and dashboards are important, but understanding your users is everything. What strategies have worked for you when measuring success for early-stage products? Let’s discuss in the comments! #ProductManagement #ProductLedGrowth #UserInsights #Startups #Growth

Why Every Founders and Start Ups Needs a Product Manager When It’s Time to Pivot Pivots are some of the most exhilarating—and humbling—moments in a startup’s journey. It’s that point where you look at the product you’ve poured everything into and realize it might not be hitting the mark. Deciding to change direction is both thrilling and scary, and having a strong Product Manager (PM) in the mix can make all the difference. A few years ago, I worked with an early-stage company that had developed some truly impressive technology but had no clear product vision or path to market which caused stagnation after raising a significant seed round. The tech was powerful and impressive, but without a defined strategy, it wasn’t solving a specific problem—and the team was unsure how to move forward. When I joined, my first step was to dive deep into their tech, talking with engineers, sales, and prospective users and clients in their market to fully understand its potential and identify a core problem it could address. Through those conversations, we started defining an actual vision for the product. We refined the technology’s positioning, zeroed in on user pain points, and crafted a go-to-market strategy that resonated with both internal teams and the broader market. The result? We honed our messaging, packaged the tech in a way that clearly communicated its value, and started getting traction in sales—taking the product from an undefined asset to a focused solution that met real market needs, delighted customers and were translated into revenues and market adoption.  This experience reminded me how essential a PM is in these pivotal moments. Founders and engineers are often deeply invested in the original vision, which makes it tough to assess when and how to shift. A PM brings that objective view, grounding strategic decisions in user needs and data without emotional attachment. At the end of the day, pivots aren’t just about changing course—they’re about rediscovering purpose. With a dedicated PM, a startup can navigate these shifts with clarity, unlocking the potential of great technology and transforming a product’s impact.