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Moët Hennessy did a 𝗙𝗢𝗢𝗛 to celebrate champagne! 🍾 📍The location? The magnificent Eiffel Tower in Paris. FOOH (Fake Out-Of-Home video) combines tradition and innovation, creating a luxury experience like no other. 📽️ Check out the video below and see how this campaign brings the experience to life through cutting-edge technology. ______ ➡️ Explore how FOOH advertising can elevate your strategy. ☎️ Now’s the time. Book a call with L3NS #FoohExperience #L3nsNews #Eiffeltower #Fooh #contentmarketing

When Macallan and Bentley collide. Drinks brands are redefining their digital strategies by partnering with luxury brands to create exclusive and aspirational experiences. These collaborations go beyond simple co-branding, merging craftsmanship and prestige to engage high-end consumers in a way that feels both premium and immersive. By aligning with iconic luxury names, drinks brands are enhancing their appeal and tapping into a market that values exclusivity and quality. #Luxury #DigitalMarketing #Bentley

Such an interesting interview with great insights and ideas - thank you Hinesh Shah (ACMA, CGMA) Read the full 'In Conversation with Hinesh Shah' below ⬇️ #luxurydrinks #premiumisation #markettrends

The Power of Branding Did you know that a bottle of Coca Cola can sell for 5-10 times its street price in luxurious outlets? It's not just about the drink, but the luxury and comfort that comes with the experience. I experienced this firsthand when I walked into a luxurious resort hotel and ordered a 200ml cup of hot chocolate. Guess how much I paid? N8,000! I could have made the same cup at home for less than 10% of that price. But here's the thing: I wasn't just paying for the hot chocolate. I was paying for the luxurious experience, the ambiance, and the perceived value that came with it. As professionals, let's leverage the power of branding to create exceptional experiences for our customers and employees alike. Let's remember that it's not just about the product, but the value and experience that comes with it. #HRwithEM #branding #marketing #luxury #customerexperience

🚀 American Stories: A marketing lesson by #QueenB ! Back from holidays, and 'Oh my!' what do I see? Beyoncé Knowles-Carter, in partnership with Moët Hennessy, has unveiled a new whisky brand - SirDavis - that blends legacy, luxury, and innovation. ⚜ Honoring Heritage: At the heart of SirDavis lies a powerful narrative that pays homage to Beyoncé's Southern roots and her great-grandfather's storied moonshining past. This authentic backstory connects the brand to a rich cultural tradition, resonating deeply with consumers who value provenance and authenticity. 👁 Visual Identity: The whisky is encased in a ribbed glass bottle, complemented by a custom leather case adorned with a horse medallion—symbolizing strength and her Texas roots. This attention to detail reflects the luxury and thoughtfulness that consumers expect from a brand associated with both Beyoncé and Moët Hennessy. 📢 Strategic Communication: After releasing "Texas Hold'em" a few month ago, Beyoncé’s use of Instagram to announce the launch was a masterstroke in leveraging personal branding. Meanwhile, strategic PR efforts highlight the collaboration with renowned master distiller Bill Lumsden, further enhancing the brand’s credibility and appeal. 🛍 Global Distribution: availability for pre-order at 89$ online and distributed in selected locations worldwide, including major hubs like London, Paris, and Tokyo. This ensures that the brand not only reaches a broad audience but also targets markets where luxury spirits are highly valued. (Travel Retail, Exlusivity) 🎯 The Queen, like Midas, can transorfm anything into gold... intertwining her personal history with the product, Beyoncé is not just selling a whisky—she’s inviting consumers to be part of a legacy. Do you think the brand will be a success? I bet. Thanks for the title inspiration Sandrine Daunar 😂 #BrandStrategy #LuxuryBranding #Beyonce #MoetHennessy #Whisky #MarketingInnovation #SirDavis #GlobalBusiness #HeritageBranding

Among the top industries that seek to gain the most from #GenAI adoption, luxury goods, #entertainment and #hospitality each have the opportunity to leverage hyper-personalized advertising, #customerexperiences and more to stay ahead: https://pwc.to/3AN52Ly

Brands spend huge sums on airport advertising so that they can sell more stuff, but which medium offers the shortest distance between seeing the ad and making the purchase? We believe that our club lounge media is as close as it gets. Think about it Brand folk. You get to tell your target audience where they'll see you when they travel. Then they get to see and sample your stuff in a super relaxed setting where you get to retain their interest for over an hour. Finally you get to convert that interest into a sale there and then with options to buy and receive their stuff without leaving the comfort of the lounge. You can even get your retail partner to deliver to them as they sip their Sundowners and crunch their crudité. Impactful. Memorable. Unmissable Wand creates this opportunity with our global network of premium lounge partners offering gorgeous spaces to place activations and reach a relevant high value audience; spaces like the beautiful Chelsea Lounge at JFK, expertly managed by the fantastic team at Sodexo Live! #Brand #Activation #Airportadvertising #passengerexperience #clublounge #guestapproval

🍷 🏀 As we wrap up our fiscal year at MAG, we remain committed to our long-term growth strategy despite the declines in alcohol consumption in Canada. For reference, the wine industry is currently down 6%, losing almost 2M cases over the last 16 months. The Luxury Wine segment in Canada is growing +6% (5yr CAGR) & worth about $1.3B in sales, giving it a 18% share of revenue sales, while only owning 7% of total vol. sales. Although consumption is down, the value of wine sales remains strong, consumers are buying better, just less frequently. I have also noticed a similar trend in sports, directly related to the monetization of fans & sponsors. Think of all the new stadiums & renovations being completed, many of these clearly state a purpose to achieve an enhanced focus on luxury. Consider ticketing, what was once a simple 3 tier system, good/better/best, now multiple tiers exist & packages offering behind-the-scenes access, parking, ultra luxury suites, access to exclusive wine & food pairings etc. As a result, many stadiums are opting to remove thousands of seats only to replace them with a few hundred, larger, more luxurious seatings options. Taking their revenue earnings from a mere $2M, to north of $20M by maximizing the depth of offerings.  You can’t just charge more money & put a bigger seat in, you must deliver on your full luxury experience. As an in-house example, the Milwaukee Bucks Inc. have recently partnered with renowned winery, DAOU, making this Daou’s first National Basketball Association (NBA) partnership. The winery unveiled an exclusive luxury lounge at Fiserv Forum, offering access to limited edition tastings, & The MICHELIN Guide star food. The pursuit of excellence & the shared focus on creating memorable experiences ultimately brought this deal together. I must mention the CX strategy Penfolds has been executing lately - focused on delivering a full 360 luxury experience through our Transcend pop-ups. While getting liquid to lips remains our #1 KPI, providing an intimate, unique, VIP setting for our consumers allows for the creation of memories that ultimately lead to customers for life. This experience is designed to offer wine enthusiasts a sensory overload program, with access to master wine makers & an unparalleled behind the scenes of experience with the brand. To go along with this, we will continue to lean into our luxury offerings & get behind our brands. Like Stags Leap with our Legends immersive events, Beringer Vineyards & our luxury culinary influencer YouTube series and I look forward to introducing Canada to Frank Family Vineyards & our NetJets partnership! XMC - the Official Sponsorship and Experiential Marketing™ Agency Experience is everything - "I’ve never opened a bottle of wine with someone who didn’t know anything about wine & quickly made them a fan. I’ve also never visited a winery with someone, had them experience the brand first hand & had them leave not becoming a fan." 🍷 -Intoxicus Maximus

I had the privilege of participating in the #INSIDELVMHCertificate course, which was profoundly enriching - gaining insights into the ecosystem of the ever-expanding LVMH group. This 8 weeks course, which I just completed, focused on key challenges in the industry, covering the following topics: 1. LVMH and the luxury industry 2. Luxury and society 3. Creation and branding 4. Retail and customer experience I am eager to apply the knowledge gained during this valuable experience as I continue my studies in hospitality. #lvmh #luxury #hospitality #ehl

It is no doubt an exciting time to be at Accor. The solid growth, seen in our Half year results validates our strategy and reflects both the newly set organization, the #partnerships and all the other steps we have taken to reach these successes. Let us take a look at some highlights of the Group during the first 6 months of 2024: 🔹 The Luxury & Lifestyle division generated EBITDA of €196 million, up 13% compared to the first half of 2023. 🔹 Group EBITDA amounted to €504 million for the first half of 2024, up 13% compared to the first half of 2023. 🔹 LVMH has partnered with #Accor through a strategic investment in the Orient Express brand. This collaboration infuses LVMH’s expertise into the renewal of this iconic brand, enhancing its high-quality products and services. As we reflect on these results, it is also important to use the performance as momentum for the rest of the year. I look forward to what the next few months have in store for us as a Group. To read more about our performance, click the link below. 🔗https://lnkd.in/gBJQSRgx #AccorLuxuryLifestyle #AccorResults #Hotels