"Black box" MMM? Not anymore. At Prescient AI , we believe in transparency and results. Our "glass box" MMM gives marketers full visibility into how decisions drive impact, helping them optimize campaigns with confidence. In a recent Forbes Technology Council article, our CTO Cody Greco offers his take: 🤝 Proprietary models aren't "black boxes" 📈 Developers know how their MMM works 💡 These focused solutions are built to deliver value Ultimately, what matters most is finding an MMM that solves your challenges so you can scale with confidence. Read the full article to learn more about how we're redefining marketing measurement: https://lnkd.in/e6ZvMQsU
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AI-driven personalization isn’t just a buzzword—it’s a game-changer. Consumers now expect businesses to understand their wants and needs, but as data volumes grow, it becomes a challenge. I recently read an article by Deloitte on the rise of hyper-personalization and the transformative role of AI. It got me thinking about how AI can analyze large volumes of data quickly, helping us identify trends and patterns that enhance our marketing strategies. Read Article here: https://lnkd.in/gXFPuUV4
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Discounting is often a terrible way to GROW your business; Adobe tells creators to get used to AI; Here's how to walk better and more!
Discounting Is Often Not Good - LIVE with Ramon
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How can marketers leverage #AI in the retail grocery industry? Merkle's Erin Logan joins the International Fresh Produce Association's panel, "Navigating Retail in the AI Era" on May 2 to discuss how brands can stay ahead of industry trends:
The Retail Conference
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How can marketers leverage #AI in the retail grocery industry? Merkle's Erin Logan joins the International Fresh Produce Association's panel, "Navigating Retail in the AI Era" on May 2 to discuss how brands can stay ahead of industry trends:
The Retail Conference
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How can marketers leverage #AI in the retail grocery industry? Merkle's Erin Logan joins the International Fresh Produce Association's panel, "Navigating Retail in the AI Era" on May 2 to discuss how brands can stay ahead of industry trends:
The Retail Conference
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Most generative AI companies struggle with high churn because they’re focused on features, not products. The key to lasting value? Build a product people rely on for their day-to-day marketing, video, etc. and thoughtfully integrate AI only when it truly enhances workflows. I discuss this and so much more with Blaine Bolus and Ramon Berrios of Castmagic on Talking Too Loud: https://lnkd.in/emHrJj6u
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In this article, I explore the growing role of AI in SMB marketing and how businesses can leverage it effectively while maintaining the authenticity and personalization that customers crave. Let me know what you think in the comments below. https://lnkd.in/euV3Hwkn
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Did you know that 77% of Swedish organisations we surveyed are using AI tools in some way? That's an impressive number, but what's even more impressive is that 34% of them have already integrated AI tools in multiple processes, such as customer service, marketing, sales, and operations. This shows that AI is not just a buzzword, but a powerful tool that can help businesses improve their efficiency, productivity, and competitiveness. See more results from our survey. 👇 Link in the first comment.
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Discover how financial advisors are leveraging AI to enhance their services, from marketing to efficient follow-ups. Clients are noticing the positive impacts! Explore the powerful integration of technology in finance here: https://okt.to/1cthxe
How financial advisors are using AI - and what their clients think about it
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