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🥃 X 🏎️ ???? The Jack Daniel's X McLaren Racing collab has to be the most confusing brand partnership ever ! 🤔 Whiskey and racing cars don’t exactly go hand in hand—This runs against the "brand coherence" principle, which suggests that all brand partnerships should align with the core values, identity, and consumer expectations of both brands involved. 🤯 By pairing whiskey- a product associated with relaxation, leisure, and savoring with racing cars, which embody speed, precision, and adrenaline, this collaboration creates a jarring disconnect. It risks confusing the target audience and diluting the #brand identities by mixing two very different experiences that don't naturally complement each other. 💨 Leaving you wondering what they were aiming for—sipping smooth whiskey at 200 mph? Or was the intention to create conversation? 🗣️ There is no ‘good’ or ‘bad’ publicity at the end of the day. #BrandingStrategy #MarketingInsights #BrandCollaboration #BrandIdentity #MarketingTrends #PublicityStunt #UnconventionalMarketing #BrandAwareness #MarketingStrategy #BrandPartnerships

🥤 Coco Gauff Is Now Chief Smoothie Officer Coco Gauff is a young, 20-year-old tennis star who has reached a #2 world singles ranking and has both massive popularity and cultural appeal. For many people, Coco is the next generation's Serena Williams. In 2018, Coco Gauff signed a multi-year partnership with New Balance that helped grow the brand and also included the groundbreaking creation of Coco's own signature shoe line. Coco Gauff has now signed a deal with Naked brands, the healthy drink & smoothie company. Naked is owned by Tropicana, which was previously owned by Pepsi and then sold to French PE firm PAI Partners. The shape of this new deal was likely inspired by the New Balance deal. Naked has entered a "multi-year partnership" with Coco that includes giving her the inaugural title of "Chief Smoothie Officer." She'll have the opportunity to "co-create real fruit juice smoothies alongside the innovation team." Whether or not she gets a chance to actually create new smoothie products will be a critical part of this deal. Like with shoe brands, it's common for "Nike athletes" to get deals with Nike but there's a very small, select group of people who actually get to create their own shoe line and participate in royalties. Enabling Coco Gauff to create new drink products likely means that revenue share/royalties or equity is part of the deal. And if she's working with Naked, she's probably doing that instead of going off and starting her own drink brand. This type of deeper partnership between a brand and an athlete/musician/influencer is becoming the norm, because talent have more leverage than ever before. It would've been super difficult for Coco to start her own drink brand twenty years ago, but it's fairly easy for her to go off and do that on her own today. So Naked needs to sweeten the deal if they're gonna get her onboard. And Naked understands this, check out the first line of their official press release announcing the partnership: "Elite athletes today are more than just competitors, they are leaders and changemakers in their own right, whose carefully curated brand collaborations have evolved into meaningful, long-lasting relationships." #cocogauff #tennis #collaboration #marketing #advertising #partnership #sports #athletemarketing #sponsorship #CPG #FMCG #branding #influencermarketing

🌟 Leading the Way in Sports Goods Manufacturing 🌟 At [Your Company Name], we take pride in being a top manufacturer of world-class sports goods. Our mission is simple – to empower athletes and sports enthusiasts with premium equipment that enhances performance and lasts the test of time. What makes us stand out from the rest? ✅ Unmatched Quality: Every product is crafted with precision, using the best materials and advanced technology. ✅ Innovation at its Core: We stay ahead of the curve by constantly innovating and improving our designs. ✅ Custom Solutions: From professional-grade equipment to custom orders, we cater to the unique needs of every athlete and retailer. ✅ Global Reach: Our sports goods are trusted by teams, individuals, and businesses worldwide. When you choose KLTW INT’L, you’re choosing excellence, reliability, and performance. Let’s connect! Whether you’re a distributor, retailer, or sports professional, we’re here to help you with the best equipment in the market. Let’s make your game stronger together! #SportsGoods #ManufacturingExcellence #SportsEquipment #AthletePerformance #QualityDriven #Innovation #BestInClass #GlobalReach #SportsIndustry #Customization

How Can You Design A Sports Drink Pack Properly? Designing for maximum grip, easy handling, and on-the-go hydration. Let's make staying hydrated effortless for athletes everywhere! Contact Nidheesh Mohan for more. Follow the page Unique Thinker - PACKAGING #SportDrink #PackagingDesign #HydrationInMotion #sportsdrink #sportsdrinkpack

When two cans are placed next to each other, they form an embrace. Coca-Cola’s message for the Paris 2024 Olympics? It’s magic when the world gets together. #madovermarketing #advertisingandmarketing #creativity #design #momentmarketing #positivity #cocacola #olympics #advertising #marketing #socialmedia #packaging #digitalmarketing

When The Premier League kicks off next week, Wolves will be sporting kits from an unfamiliar brand, SUDU, breaking away from the traditional giants like Adidas and Castore. This new partnership is more than just a change in logo; it could signal a significant shift in how clubs approach their kit deals. By cutting out third parties, Wolves and SUDU aim to offer fans high-quality products at more affordable prices while delivering superior commercial returns for the club. Could this innovative model set a new standard for other teams outside the 'Big Six'? Interview with Russell Jones, general manager Wolves. 1. What makes the Wolves-SUDU partnership different from traditional kit deals? The Wolves-SUDU deal eliminates third-party involvement, allowing the club and the manufacturer to control the entire process from design to retail. This approach reduces costs, increases profit margins, and offers more creative freedom in design, leading to a higher quality and more affordable product for fans. 2. How could this new model impact other clubs in the Premier League? This model could be particularly beneficial for clubs outside the 'Big Six,' who often struggle to secure lucrative kit deals. By adopting a similar approach, these clubs could see improved commercial returns, reduced costs, and stronger connections with their fanbases through more affordable merchandise. 3. What are the potential challenges of adopting this new kit supply model? Introducing a new and unfamiliar brand like SUDU to fans can be challenging. There are also logistical complexities in managing production and distribution without the support of a well-established manufacturer. However, if successful, this model could pave the way for a fairer and more sustainable approach to kit deals in the sports industry. #Partnership #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Intelligence #Investment

The next chapter begins…

"Crisis Management in Sports Marketing: The Intriguing Case of PUMA and Cucurella When a world-class athlete throws his sponsored boots in the trash and blames them for poor performance, it's not just a PR crisis - it's an opportunity to learn about brand management challenges in the digital age. The recent case of Chelsea player Marc Cucurella, who blamed his PUMA boots for mistakes in a match against Tottenham, reveals the complexity of brand-athlete relationships. This is particularly significant given the launch of new boots priced at £220 and the player's visibility in the world's most-watched league. However, every crisis contains an opportunity. PUMA could transform this situation into an advantage through two complementary strategies: First, launching a "Prove Me Wrong" campaign - a challenge where Cucurella commits to achieving specific performance goals with the boots, with success leading to PUMA donating thousands of boots to children in need. This would turn criticism into a driver for social change. Second, creating a content series featuring Cucurella and other brand ambassadors, revealing the human side of elite athletes dealing with failures and comebacks. The combination could create a new narrative - not about product failure, but about a brand that understands the challenges in professional sports and is committed to growth and development. What are your thoughts - how would you manage such a crisis? And what lessons can we learn about brand management in the digital era?" #SportsMarketing #BrandManagement #CrisisManagement #SportsBusiness #sponsorship #puma #football

Polo. You are a premium brand. Or are you? Every US Open I always wonder why Polo Ralph Lauren® feels they need to increase the size of their logo on their licensed gear by what looks like +125%. I understand wanting to increase the size of your logo for maximum exposure for all of the eyeballs everywhere. But, let me give you some advice. You don’t need to. You’re a premium brand. Premium brands don’t need to scream at consumers. We know who you are and I would argue chances are more fans would actually want the licensed merchandise you’re selling if your logo stayed at the constant it is in your brand guidelines. No need to scream Polo at us. You’re already an icon. Stay that way. #branding #marketing #sports #culture #sportsmarketing #sponsorships #polo #usopen

While enjoying the #Olympics fever, Xiao Shi Hou and I wrote an article for the The Chartered Institute of Trade Mark Attorneys blog on the IP associated with some of the athletes we have watched excel in various sporting arenas. Be it in relation to brand partnerships, direct merchandising or seeking protection for passion projects associated with their names, trade marks form an important part in the lives of these sports people and their commercial value. #Sport #IntellectualProperty #TradeMarks #Brands #BrandProtection