In 2023, over 157 million Indians purchased a staggering 943 million movie tickets—an average of six films per person. Now, imagine if the sports industry could achieve even 10% of that engagement (excluding IPL tickets). The potential for growth would be phenomenal! The real challenge lies in making sports as entertaining and captivating as movies, compelling fans to spend their money on stadium experiences. It’s a call for focused study and research to bridge the gap. #sports #sportsbiz #india
Making Heroes in each sport and then marketing them is the key! Most of us go to watch the movie for the love of heroes! Same goes here! The sport is equivalent to movie script or story which holds lesser value than the heroes!
Theatres are present in every nook and cranny as opposed to sporting venues. That is the biggest drawback when it comes to sports viewership numbers, in terms of being physically present. People are willing to travel for concerts, but not sporting events, which again deters ticket sales.
Ex-BBC, Cornell, Media & Ent. (Film creative, Media business)
2wLike it! Need more sports, better development, more rallying around community teams, more homegrown stars, and deeper sports culture. Greater stadium investment, branding and marketing shall follow. Ticketing issues also need to be sorted out. Need more youth in the stadiums, perhaps re-introduce child tickets? Also, scalping needs to be sorted out. Cinema prices are fixed, but it might cost someone a month's salary to go to a popular sporting event. There needs to be regulation on secondary market re-sales; nobody involved in sport is benefiting and it is an audience deterrent.