Pranav Salunke’s Post

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| Intern at SST YIIC 2.0 | Aspiring AI Innovator | AI for Youth Top 50 Winner.

🌟 Excited to share that I just attended my 7th session of the Young Innovator Internship Challenge (YIIC 2.0) at Scaler School of Technology!🌟 This session was focused on Marketing 101 and was led by the insightful , Shashank Shekhar 🍎 of Stony Santa and Content Marketer at Scaler School of Technology. 📚 During this session, we explored the 5 fundamental questions that shape successful advertisements: Why, Who, What, Where, and How. Understanding these principles helps tailor ads to reach and resonate with the right audience. We also delved into customer personas, learning how to identify the needs and pain points of target customers. 💡 One fascinating aspect was the discussion on referral marketing—a strategy where companies incentivize existing customers to refer new ones. For example, Starbucks uses the quirky tactic of writing incorrect names on cups, sparking conversations and creating a memorable experience. 🎯 To wrap up, we were assigned the task of creating an ad for a brand of our choice and sharing it on social media, giving us hands-on experience in marketing. ✨ I truly enjoyed the session and am eager to apply this practical knowledge in future projects! 🚀 Please stay tuned for more updates when I complete my project!

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