Powerhouse+Co.’s Post

Celebrating the Art of PR: Turning Long Lead Times into Incredible Client Wins! 🎉✨ Hey everyone! I'm thrilled to share some exciting news from our team: after months of hard work, dedication, and a sprinkle of magic, we scored a major win for Remcoda! 🌟 At the end of March, our client's product was featured in InStyle: https://lnkd.in/g3wkUs3t. 📰✨ But here's the kicker: Karen Blondell actually started working on this in October! Can you believe it? It's a testament to the power of patience and perseverance in the world of PR. 💪 For those unfamiliar with the ins and outs of PR, it's easy to underestimate the time and effort it takes to secure placements like these. But trust me, every email, every pitch, and every follow-up is worth it in the end. 💌✨ So here's to celebrating the Art of PR and the incredible wins that come from patience, persistence, and a whole lot of teamwork! 🥂 Let's keep doing the good work and making magic happen for our clients. PS. Don't forget to hydrate. Onward and upward! 🚀 #PRWins #ClientSuccess #TeamWorkMakesTheDreamWork

PR does contribute majorly to the brand growth.

PR does contribute majorly to the brand growth.

What sets KR Inc. apart? Our foundation: bold pillars that fuel everything we do—Marketing, Public Relations, Advertising, and Creative Development. Seamlessly integrated, they allow us to craft strategies that are more than just campaigns—they're experiences. We're not just redefining industries; we're reshaping how brands connect with their audiences This isn’t a fragmented approach, it’s a unified system designed to elevate your brand with precision, creativity, and impact. The difference is in the details.

🚀 Who is the Right PR for Your Brand? 🚀 In this video, our founder Geetika Batra shares her insights on choosing the perfect PR partner for your brand. At GoldFish PR & Communications, we believe in tailored strategies that drive growth and visibility. 🌟 🎥 Watch the video to learn more!

Momentum. It’s difficult to quantify, but IMPOSSIBLE to miss. Real success isn’t just about building momentum, but SUSTAINING it. Our clients can attest 👇 “JOTO PR really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping us to stay one step in front of our growth curve. Through our relationship with JOTO PR, we’ve come to understand not only how important corporate-level PR is to establishing momentum, but also to a company’s ability to increase and maintain consistent momentum. If there is any secret to PR, it is in maintaining momentum and the JOTO PR team is an expert at guiding a company through such an initiative.”

How to deal with a PR nightmare 101: Grimes’ team needs a Crisis Communications Award for the way they handled the very public technical difficulties and the press coverage that followed after her disastrous first set at Coachella 🏆 They were creative, acted fast, didn’t take themselves too seriously, provided entertainment while fully acknowledging the disaster, and eased the tension before she went on to perform for weekend two. Initially, the performer did not accept blame for what went down, which, as you can imagine, was not well received. She was frazzled, making excuses that professional DJ’s called her out for across social platforms, and generally speaking, was a complete hot mess. Panic makes us do weird things. This pivot from her team was necessary for further damage control. If you don’t get it right the first time when something goes down with your brand, there is always the possibility for a redemption arc. We all get humbled sometimes. It’s how we respond and move forward that matters. #pr #coachella #grimes #crisiscommunications #prstrategy #brandstrategy #brandmarketing

Momentum. It’s difficult to quantify, but IMPOSSIBLE to miss. Real success isn’t just about building momentum, but SUSTAINING it. Our clients can attest 👇 “JOTO PR really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping us to stay one step in front of our growth curve. Through our relationship with JOTO PR, we’ve come to understand not only how important corporate-level PR is to establishing momentum, but also to a company’s ability to increase and maintain consistent momentum. If there is any secret to PR, it is in maintaining momentum and the JOTO PR team is an expert at guiding a company through such an initiative.”

Feeling excited to be sat amongst the PR Jury for The Drum Awards 2024. Not my first time in this position, so it got me thinking about what I typically look for in an award-winning entry. I'd say I split it up into 4 parts:  1️⃣ Creative difference. Is what I'm seeing something new and clever? 2️⃣ Having an integrated approach. Does the entry include a strategy or activation that goes beyond traditional PR or comms? 3️⃣ A clear link to the business imperative. Does the activity ladder up into the company's broader business goals? 4️⃣ Great results. How did it perform? What was the impact? Measurement is key. Looking forward to seeing the entries - good luck to all!