Director of Retail Marketing Jeremy Way had an opportunity to speak with Amazon's Buy with Prime and Multichannel Fulfillment go-to-market teams a few weeks back. He walked through the ways these products have driven measurable results for our clients and how they will continue to impact the e-commerce landscape. 👏 #amazonmarketing #retailmarketing
What started as managing 1-2 brands on Amazon has evolved into a rewarding career in Retail Marketing, consulting with and supporting over 100 brands across various industries. Along the way, I’ve had the privilege of collaborating with brilliant colleagues at Power Digital Marketing and incredible teams across Amazon’s diverse organizations. These experiences have enriched my skillset and expanded my professional network in meaningful ways. Recently, I had the honor of speaking to the Buy with Prime and Amazon Multichannel Fulfillment go-to-market teams during their 2025 strategy kickoff, discussing how these two transformative products drive tangible business impact. Here are some of the key insights from my presentation: ⁉️ Overcoming Common Barriers from Merchants: Understanding merchants' business economics is critical. By crafting narratives that address their most valued KPIs and offering sincere, strategic solutions, we can foster long-term business success. 🫰 Supercharging DTC Performance with the Amazon DSP: By leveraging high-intent audiences, we can enhance DTC engagement, drive conversions, and outpace competitors. Breaking the siloed perspective of retail marketplaces allows for a truly omnichannel performance strategy. 📈 Measuring & Proving Incremental Impact: Power Digital’s measurement philosophy focuses on connecting the dots between DTC and retail marketplace performance, delivering actionable insights and demonstrating real business value. Thanks to everyone who attended and engaged with insightful questions! I’m excited to continue exploring how these innovative solutions are shaping the future of ecommerce. Special thanks to Derek Majewski Mike Byrnes Ed Jimenez Rotem Yuz Ashash Bertie Rogers for giving me the opportunity, and continuing to foster a fruitful relationship. And Adam Herman, MBA for keeping up the impeccable vibes 🤘 #Ecommerce #BuyWithPrime #DigitalInnovation #CustomerExperience #BusinessGrowth #AmazonDSP #OmnichannelRetail #RetailAdvertising #RetailMarketplaces
