Should this article be free or premium? There's no magic, one-size-fits-all reply, we we can certainly help you find the answer! 🚀 Join Madeleine White, VP Marketing at Poool and Editor-In-Chief at The Audiencers, along with Jennifer (Zwicker) de Ruyter, Senior Manager of Customer Operations, at Mather Economics to learn how to build a successful subscription model with smarter, more dynamic content-blocking decisions. You can expect to learn about: - The evolution of paywall models - Leveraging content and audience insights to boost conversions - Real-world examples with actionable takeaways to enhance your strategy Save your spot today! 👉 https://lnkd.in/eRqcTm59
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Back with some more tips to take your performance marketing skills to the next level!🌟 Swipe through to discover tips that will empower you to craft compelling messages, captivate your audience's attention, and drive unparalleled results. Get in touch if you are looking to upgrade your business ad strategy!
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Adding some additional color, I’d like to highlight the advancements made with Amazon Ads' Performance+, which was introduced earlier this year. Performance+ is an AI-driven solution designed to enhance programmatic media buying. It enables advertisers to integrate key signals, set precise KPIs, and leverage Ad Relevance to optimize results effectively. Advertisers using Performance+ typically see a 51% improvement in acquisition costs compared to those relying on legacy approaches.
Excited to release our new whitepaper "Thrive in a signal-based world: A playbook for brands and agencies" in AdWeek today. With all the industry news and speculation, it's great to be able to start helping advertisers actually move their strategies forward, and understand how to deliver 'business as usual' reach and relevance in a world of more disparate signal. With tools like Performance+, Ad Relevance, and AMC Audiences, marketers can start to get things done. Check it out, and I'd love to hear what you think! Mariona (Ona) Prat Vila Laurie Luyao Wang Steve Pinto Will Davenport https://lnkd.in/eViVR5RJ
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What happens when a market researcher and a PR specialist meet? You get insights on content, data, insights and more - Swipe to learn… 👈🏼 Watch all bite-sized videos here > https://lnkd.in/eUQeEKcx #YouTube #MarketResearch #PublicRelations #BrandResearch #mrx Andrew White Lee Simpson
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Sometimes real insights come when you break the rules. Stepping outside the lines helps you understand why the rule was created in the first place. 🚀 Even unsuccessful experiments can reveal hidden opportunities and show you what to adjust in your current strategy. This applies to both ad management and marketing as a whole. 👉 Follow for more insights and unconventional strategies! 📈
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Newsletters aren’t just side projects or promotional channels anymore. Now, they’re a core revenue driver for media organizations, creators, and brands alike. And as industry gets more saturated, you can’t rely on the same playbook to keep driving engagement and income from your newsletter. Click through to learn how to drive revenue from your newsletter in 2025 — or check out our full post here: https://lnkd.in/gM2bZ2xa
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Maintaining a strong online presence to continue growing is a demanding task. It can start to feel like a race to get content published and get it in front of your audience. In our blog, we discuss the pros, cons, and essential considerations surrounding automation and how to navigate it properly.
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🚀Hey there Digital Marketers! At Jackson Method, we know that compelling headlines are the key to capturing your audience's attention. Check out some crucial pointers we’ve been soaking up!👇 🎯Understand your audience’s needs and goals.🔍 🎯Avoid cliché clickbaits, aim for intrigue!🎣 🎯Always respect platform title length limits.📏 🎯Create a swipe file of top-performing headlines in your industry.📂 🎯Remember to test and update your headlines.🔄 🎯Consider audience’s pain points, benefits, and objections while crafting your headline.🎭 The key is not to deceive but to spark interest! So, why not experiment with your headlines today? Get more tips from the full list at https://lnkd.in/gAF_FUEr 💪 Stay tuned for more such insights!🔔
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Timing and Publication Timing is crucial. Annual schedules dictate themes, but daily and weekly timelines impact when stories can be accepted. Online media offers flexibility, but knowing the best times to publish can maximize impact. Aim for Monday late morning for traffic or Saturday morning for engagement. Stay tuned for more tips on navigating the media landscape! #TimingIsEverything #PublicationSchedule #DigitalMedia
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🔥 Dominate Your Market with Killer Ad Copy! 🔥 Listen up, business owners and marketers! Your ad copy is the difference between making a sale and losing a customer. You want exponential growth? You need ads that convert like crazy. Here’s how: 👉 Speak to Pain Points: People don’t buy products; they buy solutions to their problems. Identify the pain points and hammer them in your copy. 👉 Compelling Headlines: The headline is your first impression—make it count. It should be irresistible and make your audience want to read more. 👉 Strong CTA: Don’t be subtle. Tell your audience exactly what you want them to do. “Buy Now”, “Get Started Today”, “Learn More” — be direct. You nail these, and you’ll see your ROI skyrocket. 🚀
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With changing consumer media habits comes a need for publishers to change the way they measure success – and that means understanding the importance of engagement over reach, according to News Corp Australia’s MD and publisher of free news & lifestyle, Pippa Leary. “When you dig into that traffic, you can find they’re actually not engaging with your content, and if they’re not engaging with your content, then you are not delivering any client outcomes.”
'If we keep doing this in five years, we will have run ourselves into the ground': News Corp's Pippa Leary urges publishers to shift focus
mumbrella.com.au
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