Ponderosa Ventures’ Post

We’re excited to announce that Cerve has successfully raised a £3.5M Seed Round, led by SuperSeed and joined by Zenith Ventures, Ponderosa Ventures, and The First Thirty. When we started Cerve, we saw first-hand how fragmented, inefficient, and disconnected data exchange was in the food industry. There was no standardisation, no digital connection between platforms, and a glaring lack of real-time solutions. These challenges weren’t just operational – they were standing in the way of solving some of the world’s most pressing issues, including food waste and food security. Today, over one-third of all food produced globally is wasted, and that staggering statistic has remained unchanged for over a decade. Much of this is due to insufficient visibility and traceability across supply chains. Without standardised, accurate, and real-time data, visionaries, innovators, and disruptors are constrained in their ability to develop solutions quickly, cost-effectively, and at scale. Cerve exists to change this. Our infrastructure and API provide the data standardisation and enrichment needed to empower organisations to create transformative solutions, applications and automations. By giving businesses access to rich and real-time data, we’re enabling them to address global challenges faster and with greater impact. This milestone wouldn’t be possible without the incredible team of passionate and talented individuals driving Cerve forward. In addition, special thanks to Paul Williamson, Andreas Lundgren, Ferdinand Reynolds, Elin Torstensson, Martin Heier, Evi Steyer, Antony Yousefian, Elsa Hyland and many others who share our vision for a digitally-enabled food system. Check out the Sky News exclusive by Mark Kleinman (link in the comments).