PMG’s Post

The world of Marketing continues to evolve, and this week, I was especially inspired by the vision that Vidhya Srinivasan, VP & GM of Ads, shared for Google Ads. In 2024, our partners, customers, and users will see AI start to supercharge every part of the advertising process, from campaign setup to ads experiences. This will unlock new levels of performance and usher in a privacy-first future for the industry. This will be an exciting year for advertising. Learn what's in store here: https://goo.gle/3vcTChI Sapna Chadha Simon Kahn Shekar Khosla Miki Iwamura Scott Beaumont Ben King Mark Wheeler Mansi Khanna Nick Leeder

🚀 Exciting News from Amazon! 🚀 🔍 Have you heard about Amazon's latest innovation? They're leveraging the power of Artificial Intelligence to revolutionize the advertising industry with their new 'Performance+' ads! 🌐 📊 These AI-driven ads are designed to deliver a whopping 30-90% lower Cost Per Acquisition (CPAs), making your advertising efforts more efficient and cost-effective. 💰 🚀 Imagine the possibilities! More conversions, lower costs, and enhanced ROI. That's the future of advertising, and it's here NOW with Amazon's 'Performance+' ads. 🎯 👀 Stay ahead of the curve and embrace the future. Let's discuss how these AI-powered ads can transform your business's advertising strategy. 💼 #Amazon #AI #Advertising #PerformancePlus #Innovation #BusinessStrategy

Amazon's annual #unBoxed conference is underway, with this morning's keynote featuring significant announcements for brands advertising on Amazon. Here are the key details brands should focus on for their upcoming strategies... Advertising Capabilities - #AmazonAds introduced new tools leveraging full-funnel insights to help brands launch products, optimize investments, and measure performance. Key points: 1. Amazon Marketing Cloud (#AMC) now offers no-code solutions for audience and frequency analysis. 2. A new multi-touch attribution model is coming, with full rollout in 2025. 3. New audience-based bid optimization allows automatic bid adjustments for specific segments. 4. New Product Launch (#NPL) service helps introduce products within 90 days across Amazon's properties. DSP Updates - Amazon #DSP innovations aim to improve audience reach, campaign planning, and optimization: 1. New DSP experience with streamlined campaign creation. 2. Ads data manager for cross-platform data usage. 3. Expanded #Performance+ tool, now including brand stores. 4. Improved frequency cap management and campaign hub. 5. New ad relevance capabilities announced. Generative AI Tools - AI Creative Studio and Audio Generator help create content across formats: 1. Image generator users saw 5% more sales on average. 2. AI Creative Studio enables multi-format ad creation from a single asset. 3. Audio Generator creates interactive audio ads in minutes at no extra cost. Todd M. Piechowski, MPA and Laura Meyer are representing Envision Horizons at the conference, shoot them a DM if you would like to meet up!

In few years total digital ad spend will reach 1 trillion. I see several problems: 1) It is hard to measure ROI. Only immediate decisions can be measured which means big part of it is a waste or invisible or both. There is a high probability that it is very inefficient in reaching goals (sales, awareness, engagement) on general scale, 2) Many industries do not see the benefits beyond FOMO, 3) Alternatives like direct connection databases with AI are developing. Why buy ads in hope they are seen by leads when you can just talk to leads directly? Digital advertising did not really evolve since I got online in second half of the 90s. It is still a boring annoying banner delivery. The essence of all of its problems is that it is a very centralized closed system controlled by few monopolies. And these monopolies (Google, Meta, Amazon, Microsoft) are too big and distracted to really innovate advertising. They just see it as a cash cow and do not want to touch it unless there is a huge disruption (even Open AI is not much of a problem for then). Advertising is an industry in desperate need of openness. Otherwise we will be looking at these stupid banners on clickbait websites for the next few hundred years. #openinnovation #innovation #digitaladvertising #digitalmarketing

Fine... we'll spill 🤐 How? ✨ With the power of AI ✨ Otrera is an Amazon advertising platform that allows you to set up your account and start running keyword ads in under 10 minutes for as low as $99/month. Say goodbye to traditional, one-size-fits-all advertising and embrace the power of personalized, data-driven Amazon AI ad management. 👋 Brands that are selling, or want to sell, on Amazon: click the link in our bio for a FREE trial of Otrera!

In an increasingly fragmented digital media landscape, delivering the right ad to the right customer at the right time isn’t easy. AI is changing this. Check out this cool article from Vidhya Srinivasan, Google’s VP and general manager of Ads: https://lnkd.in/djKdJ48J

🔍 Curious about how AI is shaping the future of programmatic advertising? The article "Navigating the Future of Programmatic Advertising in 2024" dives into the latest advancements like AI #trafficshaping, #dynamicflooring, and #IDsolutions that are helping #publishers optimize their operations and stay competitive. 👉 Check out the full article here! https://lnkd.in/djRPF97X #ProgrammaticAdvertising #DigitalPublisher #AdTech

🌟 The Drive Towards a Cookieless Future with Paul Wright 🌟 Join us for an insightful interview with Paul Wright, Head of Uber Advertising, UK & Ireland, as he discusses the implications of a cookieless future on digital advertising. With his extensive experience at Sky, Amazon, and Apple, Paul offers a unique perspective on the industry's evolution. Key Takeaways: • The impact of cookieless advertising models. • Risks of over-reliance on cookies. • How Uber Advertising prioritizes customer experience. • The role of data in shaping successful strategies. • AI's future in advertising. 👉 Read the full interview: https://lnkd.in/d6KKZwv3 #DigitalAdvertising #CookielessFuture #CustomerExperience #DataStrategy #AI #BrandMastersTalks

Expanding AI for More Impactful Advertising Exciting news for advertisers! 🌟 Amazon Ads has now rolled out its AI image generation tool to Sponsored Display advertisers in regions including the US, Canada, Mexico, and EU5. This feature, initially exclusive to Sponsored Brands, is now just a click away for a broader audience – and it's still at no additional cost! Why is this important? 🤔 For one, AI image generation empowers advertisers to create more personalized and appealing visual content quickly and efficiently, enhancing campaign effectiveness without additional expenses. The expansion of this tool means a significant increase in creative possibilities, directly accessible through the Sponsored Display platform. Here's what you can expect: ▪️Ease of Use: One-click access to generate images tailored to your campaign needs. ▪️Cost Efficiency: Enhance your ads without the extra spend. ▪️Broader Access: Available now to a wider group of advertisers across multiple regions. This move by Amazon Ads could redefine how brands engage with their audience, making advanced advertising tools more accessible to all. A real game-changer in the digital marketing space! #AmazonAds #amazonadvertising #amazonppc #ecommerce #amazonmarketing #InnovationInAdvertising

AI's role in reshaping the landscape of digital marketing is truly remarkable. The insights and automation it brings to the table are revolutionising the way businesses connect with their audiences. Exciting times ahead for marketers navigating this AI-powered journey!