Play Bigger’s Post

🎅It’s the most wonderful time of the year. Except, is it really? It’s cold, dark, wintery-mixy and more or less horrible for most of the globe. December is pretty unwonderful when you think about it - but really, what can you do? You can’t change the weather. You can’t time travel. You can’t solve the problem. Or can you? Long before Christmas, Hanukkah, or Festivus, humans just accepted the grim truth, that the sun was dying and would probably never return. Nothing to look forward to but cold weather, barren fields and a season of scarcity. Except, what if we could solve that problem? With a festival! After the harvest when food was plentiful! That’s exactly what early pagan traditions did - created joyful celebrations that enabled people to look forward to a time that by all rites, they should dread. And while there have been many incarnations of mid-winter holidays from Saturnalia in ancient Rome to everyone’s favorite, the International Eelpout Festival, they have all existed in a more or less continuous tradition of category creation, helping people overcome winter dreariness with holiday cheer! Solving a massive problem, with a highly effective solution. No matter what you believe, there is truth to the category genius that is the winter holiday. Not on our newsletter list? See what you missed here > https://hubs.la/Q030phN80 #merrychristmas #happyholidays #santa #categorydesign #winter

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