Play Bigger’s Post

💥What Drives You?💥 Are you set on fire by what you do, or are you merely existing - falling mindlessly from one day to the next, week by week, month by month, year on year? At Dreamstricken, we believe in the transformative power of design. Design isn’t just about aesthetics—it’s a strategic tool for business success. 🚀 Are you inspired? Deeply, truly, madly inspired? 👉 To create; 👉 Reimagine; 👉 Reinvent; 👉 Transform; 👉 Shock; 👉 Shift. Our mission is to put design at the forefront of innovation. We don’t just build beautiful brands and cutting-edge digital products; we integrate design thinking across all business functions. From branding and marketing to digital product development, we turn bold ideas into visually stunning realities. ➡️ Join us in redefining design leadership. Let’s give design the seat at the leadership table it truly deserves. Together, we can transform the way businesses think about design and achieve long-term success. Are you Dreamstricken? ⚡️ #DesignLeadership #DesignThinking #BusinessSuccess #StartupLife #Innovation #Dreamstricken #DesignInspiration #Entrepreneurship

Ever felt stuck in a rut trying to solve a complex problem? It's frustrating, right? However, Design Thinking is thriving for us. We’re seeing amazing results – from developing user-centric products to crafting innovative marketing strategies. Design Thinking emphasizes empathy, ideation, and iteration, ensuring that solutions are both innovative and sustainable. This approach fosters collaboration and out-of-the-box thinking, leading to effective and user-focused results. It takes a lot of work. You need a proper strategy, the right tools, testing, and time. But what are the options? Give up on creative problem-solving. Or Innovate, optimize, and push for better results. Seems like an easy choice to us. Embrace Design Thinking and see the difference it can make in tackling your toughest challenges #DesignThinking #Innovation #ProblemSolving #UserExperience #Collaboration #CreativeThinking #Empathy #Ideation #SustainableSolutions #MarketingStrategy #BusinessGrowth #Entrepreneurship

Creativity: The Art of Consistent Innovation Creativity isn’t only about having a fresh vision. It’s about taking that vision and replicating it consistently over time. Whether you're a musician, actor, writer, director, dancer, or chef, your creative spark must be brought to life again and again. And that takes thoughtful planning and flawless execution. It might seem contradictory—how can you stay unique when repeating the same process? But in reality, no creative act is ever exactly the same. As Heraclitus said, “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” (And of course, this holds for women and all creators, too.) Creativity is a paradox. It’s about making what's familiar feel fresh, and what's routine feel like a masterpiece every time. Take Executive Chef Hillary Sterling. Her culinary vision must be replicated by her team multiple times a day, without losing its essence. It’s a balancing act of innovation and consistency. How do you approach your creative process? Is part of your artistry in making it sustainable, like a recipe or play performed daily? How do you balance the inspiration of a "prototype" with the need for it to be repeatable? I’d love to hear how you make creativity sustainable in your career! Let’s open up the discussion. #CreativeCareers #ChefLife #SustainabilityInArt #Creativity #ArtisticVision #Entrepreneurship

I see most businesses - especially startups - treating their brand in a very traditional way. They look at it as a static entity, a task on the to-do list, typically created through a series of brand-building exercises using some classic (and popular) tools. Your brand is not static but, in fact, a dynamic system influenced by a broader worldview. This perspective shift changes everything. It’s not enough to simply know your brand’s personality or archetype. You need to understand the underlying logic that drives it. This isn’t just about defining your “why.” It’s about mapping out your brand’s worldview, where you then identify the paradigms—the fundamental beliefs and practices—that support it. These paradigms are then operationalized through systems that ensure consistency and coherence across all business functions. Here’s another way to think of it: Your brand's worldview is its DNA. It's a core set of beliefs/values that drives decisions and actions. Paradigms are the lenses through which your brand views the world. They shape your understanding of your customers, your industry, and your place in the market. Systems are the mechanisms that bring your brand to life. They're the processes, structures, and relationships that enable you to deliver your brand’s value proposition to your customers. Consider this: Brands without this alignment often struggle with inconsistency, misalignment, and inefficiency. They may invest heavily in marketing and branding efforts yet fail to see the desired return on investment. According to a Gartner survey, only 24% of CMOs feel they have sufficient budget to execute their strategies effectively, indicating a significant gap between strategy and execution. By doing this kind of work, you can close this gap. A well-defined worldview explained by supportive paradigms and operationalized through targeted systems creates a powerful, cohesive brand that resonates with your audience and drives sustainable growth. This is not just a theoretical exercise; it’s a practical, actionable framework that can transform your business. It’s time to rethink how you understand your brand. Move beyond the superficial elements of identity and dive into what makes your brand unique in how it delivers value. Define your worldview, align your paradigms, and build systems that bring it all together. #BrandStrategy #BrandWorldview #BrandGPS #BusinessTransformation #Entrepreneurship #SmallBusiness #MarketingStrategy #BusinessGrowth #Innovation #Leadership #StartupSuccess

🎯 90% of consumers trust recommendations from individuals over brands! Here's why personal branding is the new business currency. TL;DR: • Personal brands build deeper trust • Human connection drives loyalty • Implementation strategies that work Here's why personal branding matters more than logos: 1. 𝗧𝗿𝘂𝘀𝘁 𝗖𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗣𝗲𝗼𝗽𝗹𝗲 - Challenge: Low brand trust (33% trust companies) - Solution: Human-first approach - Result: 90% trust in personal recommendations 2. 𝗙𝗶𝗿𝘀𝘁 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 - Impact: 1/10th second judgment - Strategy: Authentic personal presence - Success: 76% research before engaging 3. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗛𝘂𝗺𝗮𝗻𝗶𝘁𝘆 - Problem: Market saturation - Fix: Core values and authentic stories - Outcome: 3x better emotional connection 4. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗕𝘂𝗶𝗹𝗱𝘀 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 - Challenge: Brand perception - Solution: Aligned personal-business values - Result: Exponential influence growth The game-changer? Start with authenticity. Leaders who share genuine stories see 85% higher engagement rates. Ready to humanize your brand? DM me for our "Personal Brand Impact Playbook" that helped 615+ leaders transform their market presence. #PersonalBranding #BusinessGrowth #BrandAuthenticity #startup #entrepreneur #growth Repost and share with those who may benefit from this and don't forget to follow me to keep growing!

The Lenskart Playbook: 5 Unconventional Lessons from Peyush Bansal From Microsoft misfit to eyewear revolutionary, Peyush Bansal's journey with Lenskart challenges traditional notions of entrepreneurship. Let's recap the key insights that transformed a garage startup into an industry disruptor. Lenskart's Growth Catalysts: 01. The Unlikely Founder: Bansal embraced being the "quiet, introverted, nerdy" founder, turning perceived weaknesses into strengths. 02. The Blue Light Revolution: Recognized the digital age's impact on eyewear, making blue light protection mainstream. 03. The Living Brand Manifesto: Emphasized that every employee, not just marketers, builds the brand through daily interactions. 04. The Productive Discontent Paradox: Used persistent dissatisfaction as a unique strength to drive innovation and improvement. 05. The Brand Quarantine: Isolated new brand (John Jacobs) from Lenskart to foster unique culture and growth. Why These Matter for Founders: 01. Authenticity Drives Innovation: Non-obvious traits can bring fresh perspectives to industries. 02. Market Adaptation: Align products with emerging lifestyle trends for explosive growth. 03. Holistic Branding: Every business decision and employee interaction shapes your brand. 04. Embrace Discomfort: Constant dissatisfaction can fuel continuous evolution. 05. Cultural Independence: Sometimes, separation fosters innovation within a larger organisation. Action Step: Audit Your Entrepreneurial Journey 01. Identify a 'misfit' trait that could be your secret weapon 02. Spot an emerging lifestyle trend you could leverage in your industry 03. Ensure your brand is represented consistently across all business aspects 04. Define an area where challenging your own success could drive breakthroughs 05. Consider what part of your business might thrive with more autonomy Which of Peyush Bansal's unconventional strategies challenges your current business approach the most? How might embracing this discomfort lead to your next breakthrough? #Startup #DisruptiveEntrepreneurship #FounderStorytelling

🎨 The Color of Innovation: Painting Your Path with Creativity🎨 "Creativity doesn't wait for that perfect moment. It fashions its own perfect moments out of ordinary ones." - Let this be a reminder that creativity is not a rare gift, but a daily choice. 🚀 In the realm of business, creativity is the fuel that powers breakthroughs, disrupts industries, and crafts unforgettable customer experiences. It's about seeing the world not just as it is, but as it could be. As Jesse Cole from the Savannah Bananas has taught us there is great opportunities by changing perspective “If it's normal, do the exact opposite.” Ponder on these creative sparks: - What 'ordinary moment' in your business can you transform into something extraordinary? - How can you encourage a culture of creativity within your team or community? 🌟 Creative Challenge: Today, choose one routine aspect of your business and brainstorm a creative way to enhance it. It could be revamping your meeting format, changing the color of the screws you use, or simply finding a new way to engage with your customers on social media. Embrace creativity as your compass in the journey of entrepreneurship. It leads to innovation, differentiation, and ultimately, to carving out your unique space in the market. #CreativityInBusiness #Innovation #Breakthroughs #MakeYourMark #EntrepreneurialSpirit

🌟 Don’t Wait for the Perfect Moment—Create It! 🌟 In life and business, we often wait for the "right time" or the "perfect conditions" to act. But the truth is, perfection is an illusion. The key to progress is taking action, even when things aren't ideal. At John's Worldwander, we’ve learned that success comes from embracing challenges, adapting to change, and creating opportunities where others see obstacles. Whether we’re building a new e-commerce platform or crafting immersive 3D experiences, every project has its hurdles. But we don’t wait for the perfect moment—we create it. 💡 💪 If you have a vision, take the leap. Trust yourself, and make it happen. Success is built on consistency, courage, and resilience. Start today. Keep going. And remember, the best time is always NOW. #Motivation #Leadership #Innovation #Resilience #Entrepreneurship #ActionOverPerfection #JohnsWorldwander

The Van Gogh Trap: Why Great Products Need Great Distribution 🎨 Creating is only half the battle. 📦 Distribution wins the war. 🖼️ Vincent van Gogh sold just one painting in his lifetime, despite creating over 2,100 artworks. This stark contrast exposes a dangerous myth in product development: "Build it and they will come." 👉 Here's why this myth can sink your product: 1️⃣ The Obscurity Paradox: → Brilliance alone doesn't guarantee visibility in a crowded market. → Your innovation needs a spotlight, not just a stage. 2️⃣ The Distribution Dilemma: → Great products rarely sell themselves, even in the digital age. → Strategic distribution turns potential into profit. 3️⃣ The Recognition Gap: → Market validation often lags behind innovation. → Bridging this gap requires proactive market education and positioning. 🗝️ The key to success? Balance creation with connection: • Develop your product AND your audience simultaneously. • Invest in go-to-market strategy as much as in development. • Diversify distribution channels to maximize reach. • Iterate based on market feedback, not just product vision. 🫥 Don't let your innovation become a masterpiece hidden in the attic. 🌟 Create brilliance AND ensure it illuminates the world. • • • 💬 How are you balancing product development with distribution in your work? #ProductStrategy #Innovation #Entrepreneurship #StartupLife #Marketing ♻️ Reshare if you found these insights valuable! 👤 Follow me, Rohan Dehal, for more on product strategy and innovation.

𝗬𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘄𝗲𝗿 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘄𝗵𝗶𝗰𝗵 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗹𝗶𝗳𝗲. 🌅 The importance of forming a brand vision can’t be emphasized enough. The brand vision is the company's inner compass to convey customer value, create impactful user experiences and marketing, as well as drive business growth. 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝘁𝗵𝗮𝘁 𝗮𝗹𝗶𝗴𝗻𝘀 𝘆𝗼𝘂𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀, 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝗮 𝘀𝗵𝗮𝗿𝗲𝗱 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘀𝘁𝗲𝗲𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗯𝗿𝗶𝗻𝗴 𝗶𝘁 𝘁𝗼 𝗹𝗶𝗳𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗹𝗲𝗻𝘀. It enables you to define the unique characteristics, experiences, and the messages of your brand, with the aim to expand its global reach and impact. Having a strategic purpose allows you to lead in an ever-changing landscape of society, environment, and technology with a clear and distinct value proposition. ⛰️ 𝗧𝗵𝗲 𝗶𝗻𝗲𝘃𝗶𝘁𝗮𝗯𝗹𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂𝗿 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗯𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱?  I believe that creating a brand story that emerges from your own life experiences and perspective, can have a significant role in forming an authentic purpose that is aligned with the user’s aspirations. 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗮𝘀𝗽𝗲𝗰𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝘂𝘀𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗮𝘀 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻 𝘁𝗵𝗲𝘀𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗮 𝗽𝘂𝗿𝗽𝗼𝘀𝗲–𝗹𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.  By being able to visualize a future image that is not yet visible to others, it is possible to portray the true value of new user interactions using technology through the user’s generational lineage and in a wider global context. 𝗜𝗻 𝘁𝗵𝗮𝘁 𝘀𝗲𝗻𝘀𝗲, 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗿𝗮𝗯𝗹𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝗶𝘀 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝗹 𝘁𝗼 𝗺𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿'𝘀 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗳𝗼𝘀𝘁𝗲𝗿 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. 🤳 I have definitely had to tap into my own life experiences in order to embrace my strengths on the path to help businesses tap into their limitless potential to shape a distinct market presence with a powerful brand vision. Stay tuned for exciting developments in our offerings at True Cyan, as I go deep into purpose discovery, brand narrative, and the perceived customer value of a differentiated product offering. 🕵️♀️ For more information visit the link below: https://www.true-cyan.com/ #brandstrategy #brandinnovation #strategicpurpose #brandstory #brandvision #purposediscovery #lifejourney #entrepreneurs #startups #globaldevelopment #businessgrowth