Platform13’s Post

MUTARE AD INNOVATE INNOVATE AD MUTARE This is our company’s propositum maximum, our maxim, our motto. After investing weeks in reviewing our mission, vision, and values, we wanted to create our credo. In the process, we validated two aspects of everything we do, two actions that have supported how far we’ve come and will define our future: change and innovation. These two powerful sentences guide and remind us of our purpose: change enables innovation, and our innovations enable change. To innovate, we need to change. Innovation cannot happen by sustaining the status quo. We must embrace change to trigger new ideas, work methods, and solutions. After change enables innovation, it is through innovation that we become agents of change on other people, our colleagues, our clients, their employees, and their customers. IMC-Innovations, Inc.

🍫 Key to any new campaign launch is elements which can maximize the brand's longer-term opportunities to grow. Which of a new campaign's executional elements (such as the theme, characters, or music — just to name a few) can bed-in over time to make the ad/campaign increasingly attributable to the brand? Twix have created a great launchpad to deliver a long-lasting campaign platform, offering the potential to be replicated in fresh, familiar, and topical scenarios over time. Not only does this ensure people will be all the more likely to recognize the brand behind the ad, but it also leaves oodles of space to branch out in new and creative ways over time — elevating attention and engagement. ⭐️

A story gains visibility, reach, and influence when it’s backed by a brand. A story, on its own, can resonate, but a brand’s platform amplifies its voice. d4bd.com #brandconsultancy #brandstory #brandequity

#TBT to when we launched Pupila to the world during SXSW in Austin! 🚀 Our brand activation at the festival was a milestone moment, connecting with brilliant minds at the intersection of creativity, innovation, and technology. For those who didn't catch it, Pupila is at the intersection of branding and technology, empowering human talent to reach new heights. 🌟 Pupila unleashes human imagination from the constraints of budget, the rising creative asset costs, and the endless effort needed to engage at every touchpoint. Our platform streamlines marketing efforts and places brand assets and guidelines at the core, empowering teams to collaborate smoothly and amp up brand consistency. With Pupila, creatives can focus on what they do best - letting their artistry shine! ✨ The SXSW launch was just the beginning. We're excited to continue partnering with forward-thinking brands and creatives to shape the future of branding. #Pupila #BrandingMeetsTech #SXSW #AustinTX #Creativity #ArtificialIntelligence #DigitalMarketing #Creative #AgencyLife #Branding #Marketing

💡Want to drive innovation, creativity, and sustainability in your business? An effective brand proposition can inspire and motivate both customers and employees – that's why we see it as our compass in everything we do – it sets the directions we follow.🧭 Our work with WP Group developing the 'Fuelling Change' campaign is a perfect example of the power of a strong brand proposition! Check out the pearl here👉 https://lnkd.in/eddFVzSz #PearlsOfWisdom

To foster creativity, it is essential to approach things from a new perspective and challenge our usual assumptions. Embracing a fresh outlook can lead to innovative ideas and solutions. #cybertronads #outwurld #advertising #creativity #freshperspective #innovation

We sat down with Jordan Frank, Founder & CEO of Courageous, to explore the strategies behind scaling mission-driven D2C brands. From his decade of experience with global giants like Adidas, Netflix, Upwork, and Capital One, Jordan shared invaluable insights into what it takes to build and grow purpose-driven brands in today’s competitive landscape. 💡 Here are 5 key takeaways from our conversation Check out the full interview on YouTube for game-changing marketing strategies! 🎯

🚗💡 "Thinking Outside the Box? MINI parked on it." When creativity takes the driver's seat, the destination is unforgettable! MINI's bold move of mounting a car on a billboard doesn't just sell—it inspires. This bold stunt proves innovation isn’t confined to the road, and disruptive ideas turn heads, even on the busiest streets. A decade later, it reminds us that great ideas often live where the road ends and the imagination begins. It is a marketing inspiration for us all: dare to elevate your brand—literally or figuratively. How are you driving your brand to new heights today? h/t: MINI | Gitam BBDO | Igal Ezra | #InnovationInAdvertising #ThinkOutsideTheBox

"Pitch me a campaign you are embarrassed to present" This is what a potential client shared as feedback when we were pitching for a campaign for a two-wheeler brand. Sometimes, we are so consumed by our notions of how the client will or will not perceive our out-of-the-box ideas to create a disruptive campaign that we end up going with the SAFE ideas rather than the CRAZY ones. It's important to step out of our comfort zones and embrace creativity for truly disruptive campaigns. #CreativePitch #DisruptiveIdeas #OutoftheBoxThinking

Brand Safety & Suitability continues to evolve - Align your brand values with content curation - put your customers first!