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MY TOP 3 ADS IN HISTORY 3rd "Google Parisian Love 2010 Super Bowl" ✅️ Believe it or not this 60-second ad is one of the best ever made for the Super Bowl, easy but disruptively efficient and here are the 5 reasons why: 📝 1. Storytelling: The ad narrates a romantic journey, from studying abroad in Paris to finding love and starting a family, using only search queries and results. 2. Emotional connection: By showcasing relatable life events, the ad creates a strong emotional resonance with viewers. 3. Product demonstration: The commercial effectively demonstrates Google's search functionality while weaving it into a compelling narrative. 4. Simplicity: The ad's minimalist approach, using only the search interface, stands out among typically flashy Super Bowl commercials 5. Brand reinforcement: Throughout the ad, Google's logo and search bar are prominently featured, ensuring strong brand association

If an ad doesn’t attract non-customers, is it a good ad? I read this news suggesting that John Lewis Campaign is 'Failing to Land' with non-customers. It made me reflect. When viewers skip at 14 seconds, the first 13 seconds must work extra hard to achieve the objectives. This article from Marketing Week (may be paywalled) made me rethink how important it is to attract non-consumers with ad campaigns. (Here is the link to the article: https://lnkd.in/gHnZnNhX) Applealing to new / non users is critically important for major brands. Here is my reflection 1. The article cites latest data revealing an interesting trend: while John Lewis’ recent ad campaign is resonating well with existing customers, it’s struggling to connect with those unfamiliar with the brand. 2. Despite reviving its famous ‘Never Knowingly Undersold’ price pledge and releasing a new TV ad as part of a Christmas trilogy, the retailer faces challenges in attracting new audiences. 3. A survey showed that an “encouraging” number of people watched the entire ad, titled ‘The Window’. However, on average, viewers tended to skip at around 14 seconds. The short-term sales effects are consistent with John Lewis’ previous Christmas campaigns. 4. Interestingly, current John Lewis customers responded much more positively to the ad compared to non-shoppers. Awareness is step one in predisposing people to a brand. That’s why mass advertising is critical. If an ad goals to appeal to non-consumers, can it be considered a good ad? What do you think? #Marketing #Advertising #Retail #strategy #training Nicholas Di Cuia

The Golden Age of British Advertising Creativity Watching this twenty-year-old plus documentary on the rise and fall of British advertising is a worthwhile endeavor. The film is centered on groundbreaking revolutionaries at the agency CDP. This was a unique moment when all the stars aligned perfectly to create something quite remarkable. The agency had leadership that enforced a creatively-led culture, the world was changing and a fresh approach was required- as in the 1960s cultural revolution, advertising before this period had been direct and pretty dull and CDP's talent was on a mission to change the business- with Alan Parker and David Putnman two of the leading lights. The agency exploited the media revolution dominating the most important media of the day by buying all the slots on the key commercial break on the news at 10 and buying every print space in the radical Sunday Times Magazine- the first news magazine printed in color. The agency brought wit, art, and an understanding that people were prepared to watch and look at entertaining and engaging ads. The film makes it clear that Bernbach's work for VW influenced the people at CDP, but their brilliance was to find a unique British approach. At one point in the agency's evolution, it used just two directors to make its TV commercials: Ridley Scott for the expensive, luxurious, flashy stuff and Alan Parker for the witty, more down-to-earth British work. The film's major failing is that although it mentions several of CDP's brilliant alumni- including Hegarty and Saatchi, it chooses to focus only on Saatchi and ignores BBH's impact and the impact of other notable agencies like AMV and HHCL to mention just two. The world appears to end when Saatchi tries to buy a bank, which is not quite what happened. The big takeaway however is the importance of the media changes that opened up slots for brilliant creative work to fill. With limited options, people were captive and would pay attention as long as the ads were as good as the content. The major impact of the evolution of digital advertising has been to reduce the window available for creativity, and the advent of AI is likely to reduce this window even further. What the film proves if anything is that while the talent at CDP was undoubtedly brilliant, the conditions played a critical role in providing a platform for creativity to thrive in a way that is impossible to imagine today. While creativity is still very much alive there are many reasons why we are no longer operating in a world that's as kind to creativity as Britain was during the period 1967-1978. #advertising #creativity #british #cdp #franklowe #saatchi #sirjohnhegarty #ridleyscott #tvads

As a copywriter, I’m always intrigued by the balance between creativity and clarity in brand messaging. Recently, I came across this headline from A Lange & Söhne: "What will you never be able to offer someone who owns a Datograph? A more exciting view." While I appreciate the cleverness, I believe there's an opportunity to make this statement more powerful. The phrase feels a bit distant and doesn’t immediately connect the reader to the exceptional craftsmanship and precision of the Datograph. In my view, a headline for a brand like A Lange & Söhne should evoke a sense of awe and mastery without being too cryptic or predictable. After all, this isn't just about owning a watch, but a masterpiece in horology. For instance, a more impactful approach could be: “When you've mastered time, there's nothing more thrilling than what’s already on your wrist.” This line not only emphasizes the exclusivity but also speaks directly to the wearer’s experience. In my opinion, crafting messages that resonate deeply with the audience can transform a good ad into a great one. It's all about capturing the essence of the brand and making it unforgettable.

Something that is important to me, as a New Orleans area resident, is that New Orleans gets the opportunity to showcase what we got and do so on a national stage. I've been living in New Orleans for nearly 19 years now, and sometimes I can't help but feel like we don't always get the cred that we deserve as far as the amount of talent that we have here. This place always amazes me. We have so much incredible talent, especially people who do theming, events, film/tv, and creative crafts and trades. The Super Bowl is a chance for us to show that you don't always have to rely on firms from Los Angeles or Orlando or New Jersey in order to produce a globally recognized event. It's a chance to show that companies in New Orleans have the ability to compete on the biggest stages and that you don't have to truck it in from across the country. That the people here have the experience and the capability to compete with anybody from the bigger cities. This Super Bowl, if you're going to produce an activation, broadcast at a location, or bring an event to New Orleans, you can trust that we can handle it. And if what you need is something that isn't one of our specialties, we will help you bring the team of local partners together to make it happen for you. #nolalocal #eventfabrication #nola #brandactivation #scenicfabrication #builttohost #superbowllix

Wrapping up Season 3 at the NFL! Quick recap: Have had the opportunity to - write a weekly column at NFL.com - set the fantasy rankings for NFL Fantasy - create video content for the NFL Fantasy app - continue working research on NFL Fantasy Live & other NFL draft shows Personal content: - creating content starting last off-season, growing tik tok account from 0 followers to 30k+ & 1M+ likes

Great advertising resonates by sparking emotion. Connect with your audience’s heart, and they’ll remember you. ❤️ #HappinessInAds #Madmen #EmotionalMarketing Click the link in our bio to get started!

Today's athletic director MUST be a marketer. And any great marketer knows the importance of "telling your story." In business, successful brands craft a narrative that reflects their product, values, and connects emotionally with their audience. The same applies to high school athletics. Why is this so important? Today, anyone with a phone has a voice. If you don’t actively shape the message around your program, someone else will. And that message may not be so pretty (or accurate). I work with thousands of ADs across the country. The VAST majority of them do incredible work - as do their coaches. But, that's not always the narrative. In our click-bait & highly politicized culture - it's often the one negative story that becomes the story. Controlling the narrative isn’t about manipulating the truth. It’s about showcasing what makes your program unique and deserving of attention. It's pulling the curtains back on all the amazing work you are doing - and that your community is likely not aware of. Are your athletes engaged in community service? Is there a senior breaking records or showing exceptional leadership? Did a program overcome obstacles to have a successful season? These stories are what make your program stand out. They drown out the negative with the positive - helping build trust and shape positive public perception over time. Colin Fegeley (North Carolina AD of the Year & former President of the North Carolina AD Association) does a fantastic job of telling the story of his athletic department at Green Level High School. He was recently featured on ADInsider's Digital Marketing Series because of the success of his monthly athletic department newsletter: Swamp Stories. Check him out in the clip below, talking about the importance of telling your program's story. And for the ADs out there: watch the full episode to learn a ton more about the "how"(link to watch is in the comments). Lots of practical info that you can take and apply at your program. Every AD in the country needs to hear this message! ⬇ ⬇ ⬇

Its On Now...."The public-relations firm has made outreach to former NBA players, civil rights leaders and others, according to people who have seen texts and messages, hoping to press them to make the case that moving NBA games to Amazon will impinge on minority audiences’ ability to watch... Edelman also plans to raise questions about what the move of the NBA games to Amazon will do to the fan experience. "According to one set of calculations, watching a season of NBA games via cable would require an outlay of about $1,000 a year, or about $83 per month." #FreeCast #nextgenstreaming #streamingwars #nomoreappdiving #nba https://lnkd.in/eC2zKusg

📢 Your weekly rundown on the biggest stories in North American #sportsbetting is here: 🔗 ESPN Bet and ESPN accounts can now be linked for seamless integration, offering bettors enhanced personalisation and tracking. 🚫 Missouri's Amendment 2 faces new opposition as concerns over promotional deductions affecting tax revenue come into play. 📈 Rush Street Interactive reports a stellar Q3 with revenue up 37% YoY, prompting a $50M share buyback programme. Dive into all the top stories and insights that are shaping the industry!