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🏀🎉 𝐋𝐞𝐭 𝐭𝐡𝐞 𝐌𝐚𝐝𝐧𝐞𝐬𝐬 𝐁𝐞𝐠𝐢𝐧! 🎉🏀 As millions of basketball fans across the nation eagerly fill out their brackets, there's more to this annual extravaganza than just the thrill of the game. Today marks the tip-off of one of the most exhilarating events in sports – March Madness! But beyond the courtside action and buzzer-beaters lies a world of unparalleled business opportunities, captivating audiences and captivating brands alike. 🚀💼 For advertisers, NCAA's March Madness isn't just about basketball; it's a chance to make a slam dunk in the marketing arena. With ad inventory selling out faster than ever before, businesses are seizing the chance to showcase their brands to a captive audience. Last year saw over $1 billion in ad revenue, and this year promises to exceed expectations. 💰📈 From established corporate sponsors to up-and-coming brands, March Madness offers a level playing field for businesses of all sizes to make their mark. With the potential for record-breaking viewership and engagement, now is the perfect time for businesses to showcase their products or services and strengthen their brand presence. 🏆✨ What's more, the rise of the women's tournament shines a spotlight on the growing importance of gender equity in sports marketing. With record-breaking viewership and a diverse lineup of advertisers, it's clear that the women's game is commanding attention like never before. 👩👩👧👧🌟 And amidst the ever-changing media landscape, March Madness stands as a beacon of stability. Despite shifts in consumer behavior and the rise of streaming, millions still tune in, proving that live sports continue to captivate audiences in ways that nothing else can. 📺🔥 So whether you're a seasoned advertiser or a devoted fan, let's embrace the madness and make this year's tournament one to remember! 🌟🏀 _____________________________ 💡 Follow me for more content on innovation in sports and entertainment industry #MarchMadness #BusinessOpportunities #AdvertisingStrategy #SportsMarketing #Sportsbiz #sportsbusiness #broadcasting #basketball #WomenInSports #sponsorships #traditions #brackets

America’s No.1 sport of Football readies for its opening funding round and entry into the Women’s Sports ecosystem with the X League, here are the drivers for its investment thesis: 🏈 The momentum building behind Women's sports has never been greater. NCAA Women's Tournament Championship drew 18 million viewers (more than mens, first-time in the history), WNBA (Women's National Basketball Association) is coming off a record ratings on ESPN + funding round / National Women's Soccer League (NWSL) hauls in record $250m 💰 media rights deals - the commercial opportunity for the X League is even greater because of Football's dominance in audience and economics. 🏈 A single IP driving the entire Women's category globally from youth to professional within America's No.1 sport of Football and its built-in audience of 200m (US) with cumulative annual revenues of $25B (NCAA Division I Football + NFL). 🏈 A single-entity business model that enables our media partners, corporate partners, and investors to take ownership of the global IP vs individual clubs. The single-entity model also enables for containing costs (salary cap) and greater efficiency (limited staffing locally - centralized out of league). 🏈 Network of over 3,500 global female athletes with unprecedented digital reach and influence. 🏈 As per NFHS, there are over 15,000+ girls currently playing Flag Football across 700 high schools. These thousands of current athletes and the millions that will follow them will seek out an aspirational destination league. 🏈 Women's Football being added to 2028 Summer Olympics accelerates X League's growth plans and global participation in the sport. 🏈 Netflix announced a $5B media rights deal with WWE; in this age of rapidly ascending LIVE sports rights set accelerate with Netflix's entry, the X League will be producing 350+ LIVE games year-round across its six (6) global leagues (US, UK, Germany, Mexico, Canada, and Australia) by 2032 in addition to multiple unscripted series, podcast network, short-form digital/social, and feature films. The X League will be a media company that operates a global sports IP. 🏈 Providing NFL broadcasters an opportunity to monetize their built-in NFL audiences outside of the NFL season. Football-focused corporate partners can now invest in growing the Women's game alongside the Men's game. The X League will be aligning with globally focused investors that bring strategic capital to the table, understanding that we will have a societal and commercial impact together.  It's truly #HerTurn 🚀

Shattering records and challenging norms! Women's sports are changing the game in upfront ratings and negotiations like never before. Discover how women's sports tournaments' monumental success influences ad spending and media strategies in this Ad Age article at the link below. #WomensSports #HypeHer #upfronts #advertising

So inspiring to see the growth of women's sports! According to a recent report, one in three sports fans follow a women's sports team or female athlete. And it's not just any fans, but Gen Z and millennial sports fans, as well as diverse audiences, who are driving this growth. The report also shows that 29% of sports fans are following women's sports more now than they were five years ago. Congratulations to all the amazing athletes, including Caitlin, Cameron, Kamilla, and those who turned pro this week, on their journey to making a living doing what they love. #WomensSports #SportsFans #Athletes #DiversityAndInclusion #SiriusXM #streaming #audioadvertising #audioads #advertisingindustry #datadrivenmarketing #audienceengagement #marketingstrategy

🏀 Did you catch the exciting championship game between South Carolina and Iowa this weekend? 🏀 It shattered records and became the most-viewed NCAA Women’s Basketball Tournament game ever, averaging 18.2 million viewers. This mirrors our brand new Magid AD.VANTAGE survey that reveals a jaw-dropping 50% increase - from 12% last May to now 18% in interest in women's college basketball. 💡Jaime Spencer, EVP at Magid, shed light on this big shift when talking with NextTV, stating, “This transition is not just about welcoming new fans or bolstering female viewership. What’s transforming the game is the strong adoption by the core sports fan base.” Jaime adds, “These seasoned enthusiasts are expanding their viewing preferences to include these vibrant sports, marking a pivotal and enduring shift.” 🔍 Explore MagidAdvantage.com for more in-depth data concerning the rise of interest in women's sports and leverage AD.VANTAGE AI to transform these insights and more into compelling actions for your marketing content! #WomenInSports #WomensBasketball #MagidAdvantage #SportsMarketing https://lnkd.in/gXDM8FNU

The business of Women’s March Madness could soon be as valuable as the men’s tournament… — 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗳 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗠𝗮𝗿𝗰𝗵 𝗠𝗮𝗱𝗻𝗲𝘀𝘀 This year, the tournament will be broadcasted across ESPN channels, with the championship game airing on ABC. With last year's record viewership, the ad inventory for Women's March Madness is selling fast, signaling a major shift in interest towards women's sports. Big names like State Farm, Home Depot, and Capital One are already on board as advertisers, ready to tap into the growing audience. The cost for a 30-second ad spot in the championship game is around $500,000, a significant increase from just a few years ago. Contrast that with the men's tournament, where a similar ad spot goes for about $1M. The gap is closing as women's sports continue to draw more viewers and, consequently, more advertising dollars. ESPN's aggressive sales strategy, including a $1M minimum commitment for advertisers, highlights the premium being placed on women's sports content. An 8-year, $920M media rights deal between ESPN and the NCAA, with $65M allocated for women's basketball, demonstrates the growing financial investment and commitment to elevating women's sports. And if you’re still questioning the hype Women’s Basketball is drawing, check out Travis Scott x Caitlin Clark below 👀 These women mean business. P.S. make sure to follow me Dominyck Bullard for more content

The BIG question: Will viewership of women's sports continue to uphold its forward momentum? The surge in viewership this season speaks volumes, but the recent championship game was a game-changer, illustrating that women's sports can command an audience comparable to men's sports—a milestone that gained traction last year with Clark's championship debut. The momentum is undeniable; now, the focus shifts to sustaining it. 👇 Here are some key takeaways: 1) Viewership stats underscore the potential for women's sports to thrive alongside men's sports. With more women tuning in, collaboration between women’s and men’s leagues amplifies growth opportunities for both. ✅ For instance, the audience for the 2024 State Farm National Basketball Association (NBA) All-Star Saturday Night peaked at 5.4 million viewers, during the Stephen vs. Sabrina 3-Point Challenge. 2)The female fanbase across all sports is growing exponentially. It's imperative to prioritize marketing efforts aimed at women in all sporting events. ✅ Example, according to The New York Times, “When Swift attended a Kansas City Chiefs game, the networks averaged 25 million viewers in their respective late Sunday time slots and 16 million in their early Sunday time slots. By our crude counting, that viewership was 9 percent and 15 percent higher than the same time slots when she didn't appear.” 3) Effective media storytelling and production are critical for the success of televised women's events, elevating the overall viewing experience. ✅ A takeaway, the monumental viewership of the 1994 Olympics women's figure skating competition, fueled by the Kerrigan-Harding saga, remains unmatched—a testament to the power of compelling storytelling. CBS drew in 78.7 million viewers that evening — a number surpassed only by Super Bowl broadcasts. 🏆 2024 marks a pivotal year of progress for sports. The onus is on sports media to sustain this momentum. Together, we can foster a more diverse, inclusive sports industry while surpassing all expectations in terms of investment value in both women’s and men’s sports. Support women's sports, tune in, and watch the rise! The future is bright. #sportsmedia #marchmadness #sportsinvesting #ncaawbb #espn

From soccer to basketball, women's sports leagues are drawing more fans, garnering greater sports media coverage, and capturing more attention than ever. Brand engagement and strong branding efforts are becoming essential in the growth and development of sports leagues, especially in women's sports. Brands are recognizing that investing in women's sports is not just about supporting athletes, but also promoting emerging leagues that are gaining a passionate, engaged fan base. #BrandEngagement #SportsMarketing #LeagueGrowth #SportsBusiness

💡 Did you know according to Nielsen, approximately 40% of adults who watch or stream live sports are women, with specific women's sports events helping boost that interest? ⚽ Longstanding success of #USWNT 🎾 Popularity of #WTA and #TennisGrandSlam events 🏀 Huge viewership increase for #NCAAW Basketball Tourney and #WNBA with players like Caitlin Clark and Angel Reese 🥇 All-time most-U.S. women participating at the #ParisOlympics (338, 53% of U.S. Total) 🎶 Elevated interest in the #NFL and #KansasCityChiefs due to the Taylor "Swift Bump", creating or drawing new fans 📈 Using the Swift Bump as an example from Nielsen, teenage girls increased their pro football viewership by 53%, while women 18-24 increased 24%. This has had a huge impact on social media, brand sponsorships, including small business within teams' communities. According to Apex Marketing, the Swift Bump has effectively generated an additional $331M in brand value for the Chiefs and NFL. 👀 Women's sports and female sports fans have influenced viewership and consumer behavior to connect with brands sponsoring or advertising in sports, such as pro football, and these brands are seeing a noticeable impact on their overall revenue. 🤑 #LiveSports #SpectrumReach

💡 Did you know according to Nielsen, approximately 40% of adults who watch or stream live sports are women, with specific women's sports events helping boost that interest? ⚽ Longstanding success of #USWNT 🎾 Popularity of #WTA and #TennisGrandSlam events 🏀 Huge viewership increase for #NCAAW Basketball Tourney and #WNBA with players like Caitlin Clark and Angel Reese 🥇 All-time most-U.S. women participating at the #ParisOlympics (338, 53% of U.S. Total) 🎶 Elevated interest in the #NFL and #KansasCityChiefs due to the Taylor "Swift Bump", creating or drawing new fans 📈 Using the Swift Bump as an example from Nielsen, teenage girls increased their pro football viewership by 53%, while women 18-24 increased 24%. This has had a huge impact on social media, brand sponsorships, including small business within teams' communities. According to Apex Marketing, the Swift Bump has effectively generated an additional $331M in brand value for the Chiefs and NFL. 👀 Women's sports and female sports fans have influenced viewership and consumer behavior to connect with brands sponsoring or advertising in sports, such as pro football, and these brands are seeing a noticeable impact on their overall revenue. 🤑 #LiveSports #SpectrumReach