Innovation Silverback │ Crafting innovation strategies for Europe's current and future market leaders.
🟢 Today's #newsletter discusses #Samsung scattergun #innovation strategy... "(...) Samsung is the mothership of what I call scattergun innovation. Throw as many products as possible on the wall and watch what sticks. Occasionally, you get a productive surprise and maybe a blockbuster. There's no real strategy beyond a rather stochastic approach to what the market wants. And to some degree, this is a powerful form of innovation. It mostly applies, though, to high-uncertainty markets and/or customer segments with rapidly changing needs. But for selling TVs or home appliances? It's absurd." Link to the full article -> https://lnkd.in/gEqufqfM
