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Pexels

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Creative briefs fail for one reason nobody talks about: The dreaded stakeholder brain dump. You know the one - 12 people throwing random feedback into a Google doc at 11pm because someone mentioned the word 'rebrand' in a meeting. Now you've got the CEO wanting it to feel 'luxury but approachable,' marketing needs it to 'pop but stay minimal,' and Dave from Legal is all over it. Suddenly your creative team is trying to solve 17 different problems that don't actually exist. The best creative work happens when one clear decision-maker owns the brief. Everything else is just designing by committee. And nobody wants that. Not even Dave.

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