PERSEIDA BELLEZA S.L.’s Post

"We want to sell and be present on the Canadian market next year" - This statement reflects the sentiment shared by numerous brands I engaged with at the Cosmoprof-2024 expo event in Bologna. Why does the Canadian market hold such significance for the global cosmetics industry? The answer lies in Canadians' growing expenditure on beauty products. As of December 2022, retail sales of health and personal care stores in Canada reached almost five billion Canadian dollars, marking a notable increase compared to preceding years. Recognizing this trend, my team specializes in offering a comprehensive market research service tailored for a successful product launch in Canada.#marketresearch, #internationalmarketresearch, #cosmetics

What are the differences when doing business in Osaka and Tokyo? What is in common ・Once relationship is build, it can last for many years (~10years+). Osaka Companies ・Majority of the companies are medium/small size, therefore, although it is mainly smaller order but the order come fast (often within 1 year). ・Companies are more open to international companies with no track record in Japan. ・Good for initial market entry due to quicker decision-making and openness to new partnerships. Tokyo Companies ・Larger companies, therefore, take more time (2/3years) to complete order. ・Companies are more passive and want to work with companies with track record in Japan. ・Ideal for expanding market presence due to the larger size of companies and potential for significant partnerships once established. #beautybusiness #beautyindustry #personalcare #beautynews #skincare #CosmeWeek

Europe is recognised as a world leader in the beauty industry and is a major exporter of cosmetics worldwide. Europe’s beauty and personal care products are highly sought after by consumers across the globe, with exports reaching €26 billion in 2023. The sector remains a vital contributor to Europe’s economic value and growth. Continued investment in the industry will strengthen Europe’s position in global markets and enhance the sector’s resilience. Learn more in our report, ‘What is the #ValueOfBeauty?’: www.valueofbeauty.com

The cosmetic company Lamel has successfully entered global markets thanks to competition, an ambitious team, and global thinking, noted Natalia Iaromenko, owner of the cosmetic brands Lamel Cosmetics & LN Pro and founder and CEO of the U.S.-based company Beauty Tech Corp., during the panel discussion “Resilience in Action: Navigating Business Through Challenges and Opportunities” at KIEF. 1st Factor — Competition: “In Ukraine, competition is among the strongest, and I really value our competitors. They often copy our products or use price dumping strategies, but this drive us to work faster, innovate and stay flexible. It helps us get ready to succed in any market. My advice: respect your competitors because competition in Ukraine is the best way to prepare for global success”. 2nd Factor — People: “My incredible and ambitious team is an inspiring and empowering resource. We entered international markets and launched in U.S. retail without foreign consultants or large budgets—just with the efforts of our Ukrainian team. Ukrainians are the best”. 3rd Factor — Scale of Thinking: “We designed our brand with the world in mind, competing with market leaders and trendsetters in our industry. This approach allowed us to succeed in the Ukrainian market and expand abroad. Limitations live only in our minds. Keep moving forward and don’t be afraid—if we succeeded, so you can as well”, Natalia said. She also shared exciting news: “Two months ago, we brought the Lamel brand to the shelves of 500 U.S. retail stores. In this short time, our brand, which was previously unknown in America, achieved such results that we were immediately granted access to the entire network—2,500 stores across the U.S., from Alaska to Florida, as well as in Canada. This is a major milestone”. Regarding future plans, Natalia Iaromenko added: “We want to build a love mark and activate this journey both in Ukraine and in international markets. The U.S. market capacity in our category is $1 billion. We aim to compete for our share because Ukraine needs investments. People are not ready to invest with risks, but we are ready to earn this money abroad and bring it back to Ukraine”. 

[#COMPETITION - 𝐋𝐨𝐦𝐛𝐚𝐫𝐝𝐲 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 𝐂𝐥𝐮𝐬𝐭𝐞𝐫 𝐏𝐚𝐯𝐢𝐥𝐢𝐨𝐧 ] ✨ 📢 Don't miss the #Lombardy Cosmetics Cluster pavilion next 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟏𝟔& 𝟏𝟕, 𝐚𝐭 𝐭𝐡𝐞 𝐂𝐚𝐫𝐨𝐮𝐬𝐞𝐥 𝐝𝐮 𝐋𝐨𝐮𝐯𝐫𝐞 ! 👉 67% of the make-up consumed in Europe is produced by Italian companies, worldwide it reaches 55%. In 2023, Italian cosmetics has a worth of turnover of €15 billion (preliminary balance), with growth of +13.3%. In 2024, a turnover of €16.5 billion is expected (+9.8% var. 24-23). Over 46.4% of the sector's turnover is generated by exports. The sector has a very high rate of investment in R&D, around 6% of turnover (more than double the national average). The #Italianpavillion is managed by the Lombardy Cosmetics Cluster. Lombardy Cosmetics Cluster has the aim to represent the regional cosmetics entire value chain and promote collaborative actions to foster innovation and competitiveness. The ambition is to cultivate relationships that nourish the emergence of a common vision for the development of cosmetic sector and the identification of research, innovation, and education investment, as levers for the growth. Its characteristic lays in the transversal, multidisciplinary approach, with synergy between businesses and academia. This partnership, 𝐰𝐡𝐢𝐜𝐡 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬 𝟏𝟒 𝐚𝐜𝐭𝐨𝐫𝐬 – both from public and private sectors – settles as a first pioneering group of firms and entities representative of the whole regional supply chain, characterized by growing strategic relevance. The partnership was born from the interest to formalize the passage from close and selective aggregation to process of #ecosystem development of the supply chain, that guarantee an inclusive approach opened to new collaboration, in the framework of the challenges defined by the Lombardy Region Smart Specialization Stategy. 🌐 𝐌𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐋𝐨𝐦𝐛𝐚𝐫𝐝𝐲 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 𝐂𝐥𝐮𝐬𝐭𝐞𝐫 𝐏𝐚𝐯𝐢𝐥𝐢𝐨𝐧 : https://swll.to/1TD6q8 / https://swll.to/VgLIfWA

Cosmetic Business Munich: Your Gateway to the Future of Cosmetics The CosmeticBusiness in Munich starts today and is a unique hub for fresh cosmetic product ideas, bringing together the entire network for efficient conception and implementation. As the only international trade fair of its kind, it annually gathers cosmetic companies and their suppliers in Germany, Europe's largest cosmetics market. This event is essential for industry decision-makers, serving as both a mood and trend barometer. Why attending the CosmeticBusiness in Munich? Expand your network: Connect with leading professionals and experts across the cosmetics industry. End-to-End value chain: Experience the entire cosmetic value chain under one roof, from development to marketing. Discover trends and innovations: Stay ahead of the curve by exploring the latest trends and innovations in the cosmetics world. New active ingredients: Learn about groundbreaking active ingredients that can revolutionize your product offerings. Packaging innovations: Discover the newest advancements in packaging, designed to enhance product appeal and sustainability. (Foto: Leipziger Messe GmbH / Tom Schulze) #CosmeticBusiness #BeautyInnovation #CosmeticsIndustry #TradeShow #BeautyTrends

💡 5 Key Tips to Adapt Your Cosmetics Brand to the Latin American Market Latin America is a vibrant market with enormous potential for cosmetics brands. However, to be successful, it is essential to understand the particularities of the region and adapt your strategy. Here are 5 key tips: ☑️ Consider cultural differences: Latin America is a diverse region, with different countries, languages, and customs. Research the characteristics of your target audience and adapt your message to their values and preferences. ☑️Don't underestimate the power of language: Spanish and Portuguese are the dominant languages in Latin America. Make sure your communication, packaging, and marketing materials are well translated and adapted to the linguistic variations of each country. ☑️Adjust shades and products: Skin tones and hair types vary across Latin America. Offer a range of products that suits the diversity of the region and consider local preferences for fragrances and textures. ☑️Understand the regulations: Each country has its own regulations for the import and marketing of cosmetics. Make sure you comply with all legal requirements and obtain the necessary certifications. ☑️Connect with the right partners: Look for distributors, importers, and other business partners who have experience in the Latin American market and can help you reach your target audience. Need help adapting your brand to the Latin American market? At Lunica Group S.A. we are experts in international expansion of cosmetic brands. Contact us and we will help you develop a customized strategy to achieve success in Latin America. www.lunica-group.com #cosmetics #LatinAmerica #marketexpansion #branding #consulting #tips

Watch out this space for Exploring the Evolving Landscape of China's Cosmetics and Skincare Market!

Italy's beauty industry is not just thriving—it's shaping the global landscape. As brands seek to capitalize on Italy's legacy of craftsmanship and innovation, the future of beauty looks undeniably Italian. The Article of BeautyMatter highlights Italy's longstanding reputation for quality manufacturing, particularly in the beauty industry. It explores the recent trend of US-based beauty brands shifting their production to Italian labs and factories, citing factors such as Italy's renowned expertise, innovative practices, and access to natural resources. Supported by insights from Cosmetica Italia - associazione nazionale imprese cosmetiche Italia, the article showcases the booming growth of Italy's beauty industry, exemplified by events like Cosmoprof Worldwide Bologna. It underscores Italy's pivotal role as a global leader in cosmetics, with projections indicating continued expansion. Link https://lnkd.in/epGzaChW #CosmeticaItalia #Beautymatter #BeautyIndustry #MadeInItaly #Cosmetics #Innovation #QualityProduction #espressOh #Olivella

Get to know the main trade fairs of the cosmetics industry! 💁♀️ Join us as we explore the top cosmetic industry trade fairs where innovation, networking, and sustainability drive business growth. ✅ The in-cosmetics Group ✅ Cosmoprof Worldwide Bologna ✅ New York Society of Cosmetic Chemists Suppliers' Day ✅ Sustainable Cosmetics Summit Ecovia Intelligence ✅ SCS Formulate ✅ BEAUTYISTANBUL Exhibition ✅ Beautyworld Middle East ✅ Personal Care and Homecare Ingredients (PCHi) ✅ Cosmetorium These events are the epicenter of cutting-edge advancements and industry trends. Whether you're looking to showcase your latest products, gain insights on regulatory changes, or form new partnerships, these fairs are essential. 🔗 Find out more in the full article linked in the first comment below! #CosmeticIndustry #TradeFairs #Innovation #Networking #Sustainability #BusinessGrowth #BTSA