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Today ukactive and Sport England have released the Digital Futures 2024 report, marking a successful fourth year of consultation. This year’s report tracks the trends in the sector’s digital adoption and this year’s consultation shows an increase in the number of organisations using the latest artificial intelligence (AI) in day-to-day operations, with more saying they plan to use AI in the future. Key findings from the report include: the average score for digital maturity and effectiveness among the surveyed UK organisations was 51% – an increase of 4% from 2023. Returning participants in the Digital Futures programme, known as the Digital Futures Cohort Group, scored higher, with an average of 55%– especially those involved for four years or more, which scored 66% on average. Organisations with six to 10 locations saw a 13% uplift in scores, demonstrating that even with fewer resources, smaller organisations can benefit from greater agility. Greater insight was shown on the fitness and leisure sectors transition to the cloud, with 68% of organisations using cloud-based leisure management systems and 100% considering updates or changes within the next 12 months To access this year’s report, read the press release here: https://lnkd.in/e4biH7n4

I'm delighted to once again join ukactive and Sport England in the launch of the Digital Futures 2024 report. 👇 Digital and AI continue to enable organisations in fitness, leisure and sport to get more people, more active, more often. 🦾 ukactive's annual report of Digital Maturity and Effectiveness reveals the latest trends, gaps and opportunities, with practical support to grow digital adoption. Rewrite Digital and Room 42 are proud to continue supporting Digital Futures into 2025, accelerating organisations on their digital journey. If you're in fitness, leisure or sport, feast your eyes on the report, get or update your digital score and tap into resources to support digital growth. #digitalfutures #digital #tech #technology #innovation #ai #digitalmaturity

AI in the Olympics: A Vision for New Zealand Businesses As the Paris 2024 Olympics progress, New Zealand celebrates its first gold medal at the event. This milestone builds on a proud Olympic history, including the nation's first gold in 1920. The Games also showcase the growing role of artificial intelligence (AI) in sports, offering new opportunities for New Zealand businesses. AI in the Olympics: Enhancing the Games 1. Performance Analytics: AI is providing real-time insights into athlete performance, helping refine strategies and techniques—crucial in competitive sports. 2. Audience Engagement: AI is enhancing the viewing experience through personalised content and interactive features, making sports more accessible and engaging. 3. Logistics and Operations: AI is optimising event logistics, including scheduling and crowd management, ensuring efficient and secure operations. 4. Fairness and Inclusion: Addressing biases in AI systems is vital now for fair and transparent competition and inclusive participation. Opportunities for New Zealand Businesses 1. Sports Tech Startups: New Zealand startups can develop AI-based sports technologies, catering to local and international markets. 2. Event Management SMEs: SMEs can leverage AI to enhance services, optimising ticket sales, scheduling, and crowd management. 3. Community Sports Organisations: NFPs can use AI to create inclusive programmes, promoting wider community engagement in sports. In preparing for today's blog post, I researched various resources from the World Economic Forum (WEF), which provided valuable insights into the ethical and practical considerations of AI. Conclusion AI's integration into the Olympics demonstrates its transformative potential. For New Zealand businesses, embracing AI technologies can drive innovation and growth, contributing to a more advanced and inclusive sports landscape. #AIinSports #Olympics2024 #NewZealand #SportsTech #Innovation PICTURE SOURCE: Planet Rugby

With an average digital maturity score of 51%, the leisure and fitness industry is making great strides forward in adapting innovative technology, yet there is still room for progress (Digital Futures 2023). 🚀 Are you committed to digitally transforming your business and exceeding the expectations of your tech-forward members? Now you have a chance to benchmark your organization against the industry and receive expert guidance on how to enhance your digital strategy! Join the ukactive's Digital Futures 2024 assessment for: ✅ A detailed digital maturity score ✅ Sector-wide benchmarking ✅ Tailored strategic recommendations ✅ Exclusive consultation with Rewrite Digital ✅ Access to a dedicated growth and resource microsite The organizations taking part in the consultation for a second or third time on average scored significantly higher! 💪📈 Digital Futures invite is open to fitness and leisure organizations, Sports National Governing Bodies, and Active Partnerships globally. Complete the survey by July 31st here 👉 https://lnkd.in/ebkncgjc #digitalfutures #digitaltransformation #digitalmaturity #fittech #fitnessindustry #leisureindustry

A Complete Guide of " 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 " [PDF Guide] Sports technologies are developed by humans as a means of achieving human objectives or interests in a certain sport. #Sportstechnology is a technical way for athletes to improve their practice and competition environments in order to improve their overall athletic performance. The growth of the sports technology market is driven by the increasing adoption of fan engagement technologies, increasing investments in #sportsanalytics, athlete tech, and performance optimization, in-venue technology, gambling & gaming, and recovery health and home fitness, increasing number of sports events, and growing demand for data-driven decisions and operations. 𝐆𝐫𝐚𝐛 𝐭𝐡𝐞 𝐏𝐃𝐅 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞 𝐍𝐨𝐰 @ https://lnkd.in/dgBqccJJ The #artificialintelligence segment is expected to register the fastest growth rate by technology during the forecast period. The high growth of this segment is attributed to the increasing implementation of AI in sports forecasting and improved decision-making; the increase in demand for player monitoring and tracking; the rise in demand for real-time #dataanalytics; and the demand for virtual assistants and Chatbots to interact with fans and sports enthusiasts. 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: 1. Increasing Emergence of Sports Leagues & Events With Large Prize Pools 2. Increasing Adoption of AR/VR for Creating Near Perfect Training Environment 𝐄𝐧𝐝 𝐔𝐬𝐞𝐫𝐬: 1. Sports Clubs 2. Sports Associations 3. Athletes & Coaches 4. Sports Leagues 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: Apple Inc. (U.S.), Bellabeat, Inc. U.S.), ChyronHego Corporation (U.S.), SAP SE (German), Misfit, Inc. (U.S.), Catapult Group International Ltd (Australia), Garmin Ltd. (U.S.), PlaySight Interactive LTD. (Israel), Fan Three Sixty, LLC (U.S.), etc. #sports #sportsbusiness #sportsindustry #sportstech #sportsbiz #sportsinnovation #wearables #wearabletech #fitness #fitnessindustry #cricket #baseball #football #bigdata #sportsmanagement #growth #innovation #tech #opportunity

AI didn’t compete at the Paris Olympics, but it definitely earned a gold medal! 🥇 This edition of the games was a historic moment, marking the first time AI was integrated across multiple facets of a sporting event: 1. Smart Stadiums: The Paris Olympics weren’t just held in stadiums; they were hosted in AI-equipped smart stadiums. These advanced venues optimized crowd management, resource allocation, and safety enforcement while fine-tuning lighting and temperature for ideal conditions. For instance: AI predicted peak crowd times using historical data, enabling better management of entry and exit points. 2. Performance Optimization: AI played a crucial role in elevating athlete performance, from designing custom athletic gear to refining nutrition and training regimens. A notable example is Stupa Sports Analytics, a Gurgaon-based firm, which provided performance analytics, rally analysis, and AI insights during the Indian table tennis team’s preparatory camp for the Paris Olympics. 3. Athlete Assistance: To protect athletes, the IOC deployed an AI-powered system that monitored and flagged abusive social media messages, ensuring a safer online environment. Additionally, they introduced ‘AthleteGPT,’ a chatbot designed to help athletes navigate the complexities of life in the Olympic village. In this edition of the Olympics, we witnessed a seamless blend of tradition and technology, with both bringing out the best in each other. AI didn’t just support the Paris Olympics; it redefined them. The question now is, can future sporting events live up to this new standard? #ai #tech #sports

Embracing the AI Revolution in Sports: The Future of Athletic Performance and Coaching In the rapidly evolving sports landscape, #AI is heralding a new era of innovation, fundamentally changing the way athletes train, perform, and manage injury prevention. A recent report by Allied Market Research highlights a significant surge in the AI in sports market, projected to grow from $2.2 billion in 2022 to an impressive $29.7 billion by 2032, marking a CAGR of 30.1%. AI's role in sports is multifaceted, offering real-time athlete monitoring, insights into fitness levels, and enabling coaches to tailor training programs with unprecedented precision. The integration of smart devices and the advent of 5G technology are set to make sports experiences even more interactive, marking a revolution in the industry. Key drivers of this growth include the development of digital platforms catering to the digitalization needs of large enterprises and the rising popularity of managed services for IT infrastructure management. The growth of sophisticated technologies like AR and VR, the need to secure critical infrastructure, and the extensive adoption of digital technologies are propelling the AI in sports market forward. Among applications, performance improvement leads in market share, highlighting the critical impact of enhanced player performance on the game. Yet, the injury prevention segment is fast gaining attention, driven by the demand for effective solutions to safeguard athletes, promising a safer sporting environment. As we navigate the future, the integration of AI in sports opens up remarkable opportunities for enhancing athlete performance, improving injury prevention strategies, and ultimately, transforming the game. Let's try to understand how AI is shaping the future of sports and explore collaborative opportunities to drive innovation in this exciting field. #AIinSports #DigitalTransformation #AthletePerformance #InjuryPrevention #SportsInnovation #FutureOfSports

Embracing the #AI revolution in #Sports:  🚀 The future of sports isn't just about faster athletes or bigger stadiums. It's about smarter #technology. Are we ready for the AI revolution in sports? The International Olympic Committee (#IOC) had recently unveiled its groundbreaking #OlympicAI Agenda, and it is likely to transform every aspect of sports as we know it. 🤖 Here's what the AI revolution potentially means for the #futureofsports: 👉 Talent Identification: AI can spot the next Mary Kom or Neeraj Chopra before they even pick up their first glove or javelin. 👉 Personalized Training: Imagine every athlete having a world-class coach in their pocket, 24/7. 👉 Injury Prevention: AI could predict and prevent injuries before they happen, extending careers and improving performance. 👉 Fair Play: From semi-automated offside calls to AI-assisted gymnastics judging, technology is making sports fairer than ever. 👉 Fan Experience: Get ready for personalized, immersive viewing experiences that bring you closer to the action than ever before. 👉 Operational Efficiency: From ticket sales to transportation, AI will make running large-scale events smoother and more sustainable. But here's the catch: Although the applications of AI in sport seem limitless, they can also lead to potential risks. That’s why the IOC's AI Agenda isn't just about embracing change; it's about "responsible leadership" that preserves #Olympicvalues. As sports leaders, we have a choice. We can view AI as a threat, or we can see it as an opportunity to catapult Indian sports onto the global stage like never before. The future of Indian sports isn't just about training athletes. It's about training leaders who understand and can harness the power of AI and other technological advancements. Ready to be at the forefront of this revolution? Join us for the 6th High Performance Leadership Program (#HPLP6). Learn how to strategically leverage sports science and technology to transform Indian sports. Don't just watch the future of sports unfold. Shape it. Sign up for HPLP6 today! 🔗 Apply here: https://bit.ly/HPLP6APPLY 🌐 Learn more: https://lnkd.in/djiEh2Qr The AI revolution in sports is here. Will you lead, or be left behind? 🏅🤖🇮🇳 #AIinSports #IndianSportsLeadership #FutureOfSports #leadershipcoach #highperformance

So, the latest report from Catapult spills some seriously cool beans about what we can expect in the sports world in 2024. As fans and businesses, we're always looking for that edge, and this report dives right into some trends that could reshape everything. First up, let’s talk about tech. The integration of advanced wearable tech is on the rise, meaning teams can collect real-time data on athlete performance like never before. This means faster decisions and less guesswork. Imagine having all the info you need to keep your team in top shape! Another big one is mental health awareness. Locker rooms are now more about opening up and tackling mental wellness. It’s becoming super essential for performance, and ensuring the mental fitness of athletes is just as critical as their physical training. Then there’s e-sports. Yes, gaming is officially a sport, and it’s not going anywhere. This booming industry is blending gaming with traditional sports, giving businesses new ways to reach younger audiences and drive engagement. With all these trends shifting the game, businesses can really benefit from quick and accurate strategies. Here at Data Science London, we specialize in automation that helps reduce workload and costs. Imagine your team working faster and smarter with automated workflows and AI-powered chatbots that give you instant results! If you want in on the game-changing tech, check out our automation tools: https://lnkd.in/ecwFCrHp. Vikky - datasciencelondon.uk https://lnkd.in/d5f4NPTW #SportsTrends #Automation #TechInSports #AI #MentalHealthAwareness

🤖🏅 The Paris 2024 Olympics: Embracing the Future with AI 🇫🇷 As the world witneesing the Paris 2024 Olympics, there's an exciting new dimension being added to this historic event that needs to be discussed : the integration of Artificial Intelligence (AI). The games promise not only to showcase the pinnacle of human athleticism but also to highlight cutting-edge technology that is set to revolutionize the sports world. AI: Transforming the Olympic Experience 1. Enhanced Athlete Performance: AI-powered tools are being used to analyze athletes’ performance in real-time, providing insights that can help them optimize their training and strategies. From biomechanical analysis to personalized training programs, AI is pushing the boundaries of what athletes can achieve. "Data-driven insights are transforming training into a precise science," says a leading sports analyst. 2. Smart Venues: The Olympic venues in Paris are equipped with smart technologies that utilize AI for everything from crowd management to energy efficiency. These smart systems ensure a seamless and sustainable experience for both athletes and spectators. "Smart venues are the future of sports, enhancing safety and sustainability," 3. Personalized Viewing Experience: AI revolutionizes how fans experience the Olympics. Advanced algorithms offers personalized content, allows viewers to follow their favorite athletes and sports, receive real-time statistics, and enjoy tailored highlights. AI is bringing fans closer to the action than ever before. 4. Advanced Security: AI-driven security systems plays a crucial role in ensuring the safety of the games. From facial recognition technology to predictive analytics, these systems will help monitor and manage potential security threats efficiently. Safety and security are paramount, and AI provides an extra layer of protection. 5. Sustainability Initiatives: AI being harnessed to support the Paris 2024 sustainability goals. From optimizing waste management to reducing carbon footprints, AI-driven solutions are integral to creating a greener Olympics. "AI is not just enhancing performance; it's championing sustainability. A Glimpse into the Future The integration of AI at the Paris 2024 Olympics marks a significant milestone in the evolution of sports. It showcases how technology can enhance every aspect of such a large-scale event, making it more efficient, engaging, and sustainable. As we look forward to this fusion of tradition and innovation, it's clear that the Paris 2024 Olympics will not only celebrate human potential but also demonstrate the incredible possibilities that AI brings to the world of sports. #Paris2024 #Olympics #AI #ArtificialIntelligence #SportsTech #Innovation