As New Zealand’s national weather authority, MetService, Te Ratonga Tirorangi, provides comprehensive weather services for all New Zealanders and many businesses and government agencies including marine and aviation. Discover how a segmentation study gave MetService a holistic understanding of the weather information market. Full case study linked in the comments 👇 #segmentation #marketresearch #insights
https://www.perceptive.co.nz/segmentation-and-qualitative-longitudinal-research-metservice