Pedestrian Group’s Post

Check out this short video about our new mascot!

Just stumbled upon an absolute gem on YouTube! This video for weightlifting barbells that shows how they are manufactured is a masterclass in marketing without uttering a single word. It's been watched by a whopping 39 million people over its 8-year existence. No fancy buzz phrases, no powerful calls to action – just awe-inspiring visuals that take you through the entire manufacturing process from start to finish. What sets it apart? It speaks directly to the hearts of its audience, showcasing a deep understanding of their mindset, values, and what they truly care about. When all of our attention spans are fleeting, this silent storytelling holds its ground, proving that authenticity and a genuine connection with your audience and customers is the key to success. It taps into our innate fascination with the craftsmanship behind the products we buy, letting the manufacturing process itself become an ambassador for the brand. As a design and manufacturing geek, I was definitely mesmerised. Plus, eight years on, and it's just as relevant to their customer base today as it was when it was released. Kudos to the team behind this brilliant piece, whoever you are! If you haven't seen it, do yourself a favour and check it out. #MarketingGenius #TimelessContent #SilentButPowerful 🏋️♀️ #roguefitness Rogue Fitness

Back in 1952, Mr. Potato Head became the first toy advertised directly to kids on TV...and just a few years later in 1959, Mattel's Barbie would rely heavily on direct marketing to kids through their own TV advertising campaigns. These ads used plenty of music, lots of close-up looks at the dolls, and of course fashion showcases. Take a look! Does this slogan a bell for anyone? 🎵You can tell it's Mattel...it's swell!🎵 #toymarketing #toyadvertising #marketinghistory #advertisinghistory #barbiehistory #mattel #barbie #mattelhistory

⛹️𝐅𝐮𝐭𝐮𝐫𝐞 𝐒𝐭𝐚𝐫𝐬 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐋𝐞𝐧𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐀𝐜𝐭𝐢𝐯𝐞 𝐊𝐢𝐝𝐬 🤸♀️𝐆𝐎𝐎𝐃 𝐕𝐈𝐒𝐈𝐎𝐍 in 𝐒𝐏𝐎𝐑𝐓 is essential for good performance. The Spectacle Warehouse/Cooper Vision ⭐️𝗙𝘂𝘁𝘂𝗿𝗲 𝗦𝘁𝗮𝗿𝘀 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 aims to provide good vision on the sports field by sponsoring the devoted athlete three pairs of contact lenses for a season. 🚴♀️𝐓𝐡𝐞 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬: Contact Lens Consultation Free solutions and case Three pairs of contact lenses per season A nominal payment of only R220 is required. 🏑𝐇𝐎𝐖 𝐃𝐎 𝐈 𝐐𝐔𝐀𝐋𝐈𝐅𝐘? If you are a devoted athlete, complete the entry form on this link: https://lnkd.in/dZyhKAwP. Once your coach has completed the entry form, visit your nearest Spectacle Warehouse branch to receive your contact lenses. The offer is limited to scholars only. #FutureStars #Contactlenses #Goodvision #SportVision #spectaclewarehousesa #Playwithvision

What’s the most moving commercial you’ve ever seen? You know the ones—the ads that don’t just sell a product, they stir your soul. The ones that make you feel something real. I’m building the ultimate list of emotionally powerful commercials, and I need your help. Here’s what I’ve got so far: 👉 The Volvo commercial that went viral for all the right reasons: https://lnkd.in/gEeruSyZ 👉 The gum commercial that left people searching for tissues: https://lnkd.in/gAcTWxFA 👉 The shaving ad about a father and son that hit every sentimental chord: https://lnkd.in/gHyKMdjA But I know there’s more out there—ads that made you stop, think, and maybe even shed a tear. So tell me: 👉 What commercials have moved your heart? 👉 Which ones stayed with you long after they ended? Drop a link or a title in the comments. Let’s create the definitive list of ads that prove advertising can be an art form.

🤣 Funny, but it does have a dark-side - a takeaway. Be both an empathetic, and servant leader. The more comms, empathy and understanding between the product team/engineering, #productmanagement, and leadership will assist in developing great products, and lasting/meaningful professional relationships between managers and their team members. This is crucial to understand for young, and inexperienced product managers, program managers, engineering managers, etc. If you burn your teams out in your current project, don't find trade-offs/compromises, and don't truly ACTIVELY listen to your engineers, developers, and designers, you WILL be remembered. But not in the way you want to be remembered. 😉 #crossfunctionalteams #servantleadership #leadership #productmanagement #empathy #programmanagement #highperformanceteams #activelistening #engineering #softwaredevelopment #memes

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Toyota Corolla, 99 Lives Advertising Agency: Saatchi & Saatchi, Wellington, New Zealand Executive Creative Director: Antonio Navas Creative Directors: Guy Roberts, and Corey Chalmers Art Director: Emily Drake Copywriter: Sarah Litwin-Schmid Production Company and VFX Studios: Blockhead, Auckland, New Zealand Director of Photography: Crichton Bone Music Composition and Production House: Turning Studios, Sydney, Australia Saatchi & Saatchi New Zealand agency’s 2013, Toyota Corolla ’99 Lives’ film-scenario, brought to highly amusing life by filmmaker and director, Hamish Rothwell, is a classic example of how cats in commercials, invariably steal the show.    The reason for that, as 'Felinology’ experts have recently revealed, is that humanity’s affinity for cats, that dates as far back as Ancient Egypt, when cats were worshiped as household deities, can be largely ascribed to their research findings, that cats experience the same feelings, and emotions that we all do.   Fear, love, boredom, playfulness, curiosity, anger, antagonism, depression, happiness, and a gamut of other relatable human emotions. It is not surprising therefore, that cats in commercials, are effective catalysts of high-scoring viewer likability and brand memorability. https://rianswart.co.za/ https://vimeo.com/62835325

We are on Youtube! We’re reviewing the ana tomy® City Bag & we just love it. Watch below on just how much this becomes our perfect everyday bag. https://lnkd.in/gnEhW7vi #artjournaling #lifestyle #youtuber #youtubemalaysia

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