With Florida retailers expecting a 3% increase in holiday sales over 2023, the season is shaping up to be one of the most successful in recent years. Florida Trend Media Company reports shoppers are projected to spend an average of $902 per person on gifts, decorations and holiday essentials, with popular items ranging from gift cards and clothing to toys and books. While more than half of shoppers are expected to add to cart online, the rise in holiday spending presents further opportunity for brick-and-mortar storefronts across the state's burgeoning retail sector. Read more about the season's retail predictions below:
