Partnerhub®’s Post

I did a presentation yesterday to #agencies on how they can GTM more efficiently with partners. Turns out the content is great for #partnerships teams in general :) Enjoy! #partnerships #partnerprograms #gtm #growth

Traffic: The Lifeline of Any Project Overall: Sign-ups: 70 → 1,000/week | Sales: 1 → 150/week | +300% Conversion | Same Budget | B2B leads dominate! 💫 Once we enhanced the product to make it not just appealing but crystal clear to our audience, the next step was scaling traffic. 💭 Here’s what worked like magic: Key Channels We Leveraged 👁️ Search Traffic + SEO Organic growth was our foundation. By optimizing the site and content, we ensured customers found us easily—and wanted to stick around. 👁️ Collaborations with Influencers We partnered with thought leaders who speak the same language as our target audience. These joint campaigns built trust and created buzz. 👁️ Business Partnerships Integrating our API with other businesses opened the doors to the B2B segment. This turned into a game-changer for driving sales. 👁️ Webinars and Live Sessions Hosting engaging, educational webinars not only strengthened our connection with the audience but also converted them into loyal users right away. 👁️ Partnership Programs with Online Academies By embedding our product into courses and educational platforms, we boosted sales while introducing our brand to a wider audience. 🤳 Results in Just 1.5 Months 🪄 Registrations: Before launching campaigns, we were at around 70 sign-ups per week. After 1.5 months of optimizing traffic channels, this grew to 1,000 sign-ups weekly. 🎯 Sales: Initially, we had barely one sale a week. Post-optimization? We hit 150 sales weekly. 🎯 Growth Rate: In the first month of fully operational funnels, we achieved over 4,000 registrations and nearly 1,000 sales. 🎯 Efficiency: The cost per registration dropped by more than 70%, while our overall conversion rate surged by 300%. The B2B segment turned out to be the real jackpot, boosting total sales by over 1.5x. Partner integrations unlocked a new level of growth and revenue. We kept the budget the same, but the results? Completely transformed. With a well-structured approach, we proved you can hit incredible numbers without breaking the bank. In my next post, I’ll dive into how we maintained these results, optimized our product funnel, and scaled this success even further. Stay tuned! 🚀

We're struggling for pipeline this quarter and need to make up a significant gap to hit our annual targets. We're currently running: – Google Ads, Review Site PPC, LinkedIn Retargeting – LinkedIn product value image ads, Display to non-MQA accounts, Content syndication Challenges: The company is very focused on lead gen and hesitant to invest heavily in demand creation due to reporting infrastructure. We're having challenges proving 'what works'. --------------------------------------------------------------- This is what so many of my networking calls are sounding like as we approach EOY. In the last week alone I've had 3 growth-stage CEOs recount that they just aren't even sure where to turn next to close the gap. If you find yourself in a similar boat (*spoiler: it's going to come down to signals + plays), here are the considerations I'd short-list: – Collab with your CS/AM team to build demand programs for current clients for upsell opportunities and referrals. Sometimes, the quickest wins can come from existing relationships. You can gift/incentive referrals as well if you're not already. – Gifting campaigns for upmarket buyer's who've already taken a demo to drive deal acceleration (but if you're going to do this, do it well. Don't send a one-size-fits-all gift, make it personal.) – Source plays from your warmest signals (e.g. a former champion has started a new role in the last 6 months, an ICP or TAL is hitting a paywall, active Opps are hitting your pricing page, ICPs are hitting up Noble references) – Lastly, audit what's working in your programming. Cut ties with what isn't. Become your own mini-procurement department. Finance will love you, and more often than not an audit forces a start / stop / continue conversation and you'll find there's opportunity to shore up demand gaps, and wasted spend. Repurpose that saved spend to fuel the programs above. ♻️ h/t to Amanda Nielsen for this mug ☕️

How I optimize 🚀 launches 🚀 for my clients 👇 1. AUDIT: I start by reviewing how they have done things in the past to get clear on past results, opportunities for improvement, and things that have been working really well that we'll want to continue doing. 2. STRATEGIZE: I'll then create a plan for the next launch, making sure to have clear measures in place for anything we're changing so that we can clearly see what is / isn't working, and the impact the shifts had on the launch. BONUS: Areas I look at include: - Social Media: pre-launch strategy, launch strategy, post-launch strategy - Email: same as above WITH segmentation for different audiences (past customers, hot leads, current customers, etc.) - Website: where can we include CTAs, is the landing page optimized for conversion, etc. - Programs: affiliate strategy, referral strategy, etc. AND MORE... 3. TEST, LEARN, ITERATE: Launch and make sure to measure results against past launches. Look for places where things improved (show up rates, open rates, click through rates, engagement, conversion on sign ups, conversion on sales, revenue overall, ROI on paid ad spend, etc.) RINSE and REPEAT 🔁

🚀 "You’re great at what you do, but are you great at marketing what you do?" Happy new month, business champs! 🎉 It’s a fresh start, and what better time to reassess your business goals and strategy? Let me ask you this: Are you struggling to attract quality customers despite having an amazing product or service? Do you feel like your efforts just aren’t converting into real sales? If this sounds familiar, you’re not alone. So many businesses are in the same boat—great offerings, but not enough traction. But here’s the good news: I’ve got you covered. 👇 As a marketing consultant with expertise in PPC, lead generation, and performance marketing, my goal is simple: to help businesses like yours attract high-quality leads that actually convert into sales. You don’t need to be a marketing guru—that’s my job. You just need to focus on what you do best, and I’ll help drive the traffic and leads that will scale your business. Here’s what I offer: Custom PPC campaigns designed specifically for your target audience on platforms like Meta and Google. Lead generation strategies that not only bring in leads but bring in the right leads—the ones ready to buy. A performance-driven marketing approach to track every campaign’s success and tweak as we go, ensuring you get the best ROI. 💡 Imagine spending less time worrying about how to get customers and more time focusing on what you’re passionate about. That’s the power of having a solid marketing strategy. 💥 So, if you’re ready to stop guessing and start getting real, tangible results, let’s connect. It’s time to make marketing work for you and your business. 👉 Let’s chat today about how we can elevate your business and start attracting the customers you deserve. I’m here to help you scale smart and fast. Happy new month again—let’s make this one count! 💼🌟 For inquiries: +2348147673078 #BusinessGrowth #LeadGeneration #PPC #MetaAds #GoogleAds #PerformanceMarketing #NewMonthVibes #Entrepreneurship

When I scaled my B2C startup from €100K to over €10M, our top three acquisition channels were: 1. Google (most efficient) - Provided the best ROI. 2. Facebook (most scalable) - Allowed us to reach a vast audience quickly. 3. Door-to-Door Sales (unique reach) - Helped us connect with demographics not easily reachable through online platforms. Traditional marketing methods are not often seen in startups, especially at early-stage, but D2D was everything a startup wants: measurable and scalable with a solid process. What traditional marketing methods do you use in your industry? Despite being more costly than digital strategies, traditional marketing methods like TV commercials, radio spots, and print ads might be just what your business needs for that extra visibility. Dedicate one month each year to a traditional marketing approach. Shop around locally for the best deals. Often, you can secure prime advertising slots during peak seasons or receive discounts for bulk purchases in print media. Always include an incentive for potential customers in your campaigns. Where possible, incorporate local testimonials to add authenticity and a personal touch. This strategy not only boosts engagement but also strengthens community ties.

SaaS & agency relationships are fundamentally broken at their core -- here's how agency owners can take control and gain more leverage when working with SaaS companies. Over the last 5 years, I can count on one hand (maybe two fingers...) the amount of partner managers who have added genuine value to Magnet Monster. And that's because most SaaS companies view agencies solely as a source of leads. Truth be told, I bet a lot of them also resent paying us that measly rev share as well as it erodes their profit margins to deliver to their customers. But there's one weapon in your arsenal that can completely flip the script on its head and have them chasing YOU. It's having a ready-made audience and personal brand that they want to tap into. Trust me when I say this: if you have a moat around your business through thought leadership content, the best SaaS companies will go out of their way to build relationships with you. This includes sending you leads and investing in other co-marketing opportunities as well. And if you really want to use your audience as a form of leverage, bring collaborative content ideas to your next meeting and put pressure on the tech partner to share audiences and commit to adding value to the ecosystem with you. There are a lot of strategies that work well for building better relationships with tech partners (I have a vid coming out soon on my YT channel going deep on this) but I can't think of a better strategic move than already having an audience across social and your owned channels that they want to tap into. ________ That was lesson #8 of 29 in scaling Magnet Monster to a 7-figure agency. Follow me Adam Kitchen 🪖 as I dissect the strategies and processes we're using to scale our second agency in under a year to the same revenue with a different lesson each day! #digitalagency #b2bmarketing

Exploring the Future: Emerging Trends in Partner Marketing! 💡 Did you know? 75% of world trade flows indirectly, emphasizing the growing significance of channels, partnerships, and alliances in today's global marketplace. Partner marketing, also known as channel partner marketing, has emerged as a strategic approach that leverages collaborations between companies to drive growth, enhance brand visibility, and tap into new customer segments in the dynamic landscape of digital marketing. As the digital ecosystem continues to evolve, several emerging trends are poised to reshape the realm of partner marketing, offering brands innovative ways to collaborate and mutually benefit from each other's success. In our latest blog post, we dive into these future trends and explore how they will revolutionize the landscape of partner marketing strategies. Join us as we unravel the transformative potential of these trends and discuss how they will redefine the dynamics of partner marketing initiatives. From enhanced collaboration platforms to data-driven insights, the future of partner marketing promises exciting opportunities for brands to drive mutual growth and success. Ready to stay ahead of the curve and unlock the full potential of partner marketing? Let's embark on this journey together and explore the future trends shaping the world of collaborative marketing! #PartnerMarketing #DigitalMarketing #FutureTrends #Collaboration #BrandPartnerships

Greetings, LinkedIn Community! 👋 I’m excited to introduce UpServ, our new venture specializing in lead generation through paid traffic for subscription box services! Why Subscription Boxes? Subscription boxes provide a unique way for consumers to discover products, and we’re here to support these businesses. Our mission is to help subscription box startups and established companies scale their operations, reach their target audiences, and maximize revenue. Our Services: Tailored Paid Traffic Campaigns: We create customized ad campaigns to drive high-quality traffic to your website. Data-Driven Strategies: Our decisions are informed by thorough market analysis and customer insights. Expert Consultation: We guide you through your marketing journey. Our Commitment: At UpServ, we prioritize strong client relationships. Your success is our success, and we’re committed to providing top-notch service for your subscription box business. Let’s Connect! Whether you’re a startup or aiming to scale, we’d love to hear from you. Reach out to discuss how we can help you achieve your goals. Stay tuned for valuable tips and insights on growing your subscription box business. Exciting things lie ahead! #SubscriptionBox #LeadGeneration #PaidTraffic #eCommerce #BusinessGrowth #MarketingAgency

🌟𝐇𝐨𝐰 𝐭𝐨 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧 𝟐𝟎𝟐𝟓🌟 Every business owner dreams of growth, but real success comes from strategic actions. Here are key steps to take your business to the next level: ✅ 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Understand your customers’ needs and tailor your services to solve their problems. Happy customers = loyal customers ✅ 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐨𝐨𝐥𝐬: A strong online presence is non-negotiable. Optimize your website, run targeted Google Ads, and stay active on social media to reach more people. ✅𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬: Add new services or products that complement your core business. Stay innovative to meet evolving market demands. ✅ 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦: Empower your employees with training and tools to deliver outstanding results. A motivated team drives business growth. ✅𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Create a mix of organic and paid strategies to boost visibility. Don’t forget the power of storytelling to connect with your audience. Remember, growth isn’t just about scaling—it’s about building a sustainable and customer-centric business. Start small, stay consistent, and the results will follow. Let’s make 2025 your best year yet! 🚀 #googleads #growthhack #businessboost #digitaltransformation #businessgrowth #digitalmarketing #Success #digitalmarketing #GoogleAds #ppc #marketingtips #digitalMarketing #adperformance #qualityscore #ppc #Googleads #campaign #ppc #keywordresearch #keywordstrategy #cleaning #cleaningcompany #cleaningbusinessgrowth #cleaningbusiness #plumbing #plumbingservices #plumber #googleads #adwords #googleadsense #googleadscampaign #pressurewashing #windowcleaning #Toiletcleaning #toiletreplacement #toiletrrpair #realestate #digitalmarketingspecialist #digitalmarketingmanager #socialmediamanager #owner #googleadsspecialist #googleadsmanager #leads #calls #leadgeneration #payperclick #ppc #ppcadscampaign #businessgrowth #localbusiness #localservicebusiness #digitalmarketer #e-commerce #ecommercebusiness