Pallavi Tyagi’s Post

🚀 Are you just starting out and wondering how to grow your business with less stress? #HubSpot for Startups could be your growth engine! It has tools to simplify your marketing, sales, and customer service. Our latest article breaks down how HubSpot can support your growth—and how STOICA.CO can help you get set up smoothly. Whether you’re new to HubSpot or looking to optimize, we’re here to guide you. 👉 Check out the article and let’s chat about it: https://lnkd.in/dYh3qvbN. #valuedrivenmarketing

Naval Ravikant and Paul Graham are icons in the startup/tech world. Not just because of their successes as founders and angel investors, but because of their ideas. One idea they both share (which changed my life): Specific Knowledge Here's what it is (and how you actually get it): — If you are genuinely intellectually curious, you will acquire (relevant) knowledge ahead of others, you're infinitely more probable to do great work, and equally more prone to move beyond money problems. (Specific Knowledge + Leverage) * Time = What you deserve — One of the most effective types of leverage: Media ; including personal brands — today more than ever. We build magnetic, lasting and effective personal brands for founders and executives. 10s of millions of *unique views* in the past month. The results for a recent client? • We reached +86,000,000 people. • Had that been done with performance marketing (on X), it would've cost north of $550k. We achieved this for a fraction of the cost – and do so all the time. • Reach means nothing w/o conversions. Not a problem for us though as he signed multiple clients for his enterprise B2B software. DM for more info or apply to work together (link in comments)

You might have a few customers, but does that mean you've defined a go-to-market strategy? Too many early-stage startups confuse brainstorming sessions with strategy, and when you skip the foundations: → You target “everyone” and resonate with no one. → Your positioning blends into the noise. → You waste budget experimenting with channels that don’t deliver. So, to turn your wish list into an actual strategy: 1️⃣ Laser-focus your ICP Who are your early adopters, and what’s keeping them awake at night? Start by breaking your audience into 2-3 micro-segments, prioritising the one with the biggest pain point you solve. 2️⃣ Craft irresistible positioning Stop selling your product - start selling the outcome. Instead of “we’re a project management tool,” it’s “we help scaling teams cut project delays by 50%.” 3️⃣ Choose one channel to dominate Focus beats fragmentation. If your ICP lives on LinkedIn, don’t dilute your efforts on Facebook ads. Test, iterate, and own one channel before moving on. The startups winning today aren’t doing more. They’re doing less, but better. Go sensecheck your GTM - is it solving your ICP’s problems, or just ticking boxes? ----- 🚀 I talk about GTM strategies for B2B SaaS - the good, the bad, and the ugly ones. If you’re wondering where yours falls, DM me.

Can you keep up with rapid scaling or are you going to fumble & stumble? In the startup realm, achieving revenue growth is the coveted prize – separating unicorns from the also-rans. I've witnessed countless startups stumble in their pursuit of rapid growth. But fear not, fellow growth warriors! By harnessing the right tools and mindset, you can channel your inner Usain Bolt and blaze a sustainable revenue trail without burnout. Let's explore three common pitfalls and how HubSpot, your trusty sidekick, can help you leap over them with ease. The "Spray and Pray" Trap: Throwing everything at the wall, hoping something sticks – cold calls, webinars, skywriting. It's a frenzied blur, but your bank account remains stagnant. HubSpot Solution: Robust analytics separate the wheat from the chaff. See which campaigns drive real revenue (not just vanity metrics), and double down on what works. It's a crystal ball spitting out cold, hard data. The "Leaky Bucket" Syndrome: New customers pour in, but existing ones slip through the cracks faster than you can say "churn." A vicious, dizzying cycle. HubSpot Solution: Customer service and retention tools are super-powered plumbers, plugging leaks before they become geysers. From health scoring to nurture campaigns, keep hard-won customers happy, sticky, and obsessed. The "Blindfolded Scale-Up" Dilemma: Your startup is growing rapidly, but you're flying blind without a centralized system to manage processes, data, and teams. A recipe for chaos and confusion. HubSpot Solution: The all-in-one platform is the ultimate co-pilot for scaling startups. Align marketing, sales, and service under one roof for visibility, consistency, and control – even as your team expands exponentially. Automate with HubSpot's workflow builder and native integrations. Manually juggling tasks is so last decade. Rapid, sustainable revenue growth is the holy grail every startup seeks. But with the right tools (cough, HubSpot, cough) and a healthy dose of grit (and humor), you can conquer the growth gauntlet and emerge victorious. What are some other strategies that you all use (HubSpot or not) to help with rapid growth within your business? #startups #revops #sales #marketing #hubspot #gtm #scaling #growth #revenueoperations

Founders, don’t shortcut a marketer’s processes. Instead, believe in them! If you hire a Fractional CMO, GTM Strategist, or Marketing Advisor, you need to understand that they have processes for a reason. Why? Because they have done this over and over again. They understand what it takes to take a startup from concept, to reality, to revenue. It’s something that does not happen overnight, or even a week, or even a month. It will take time. There is no silver bullet tactic that is going to have your startup explode on the scene and produce results instantly. These processes help set you up for long-term, sustainable growth. Short-term “wants & wins” are hard to come by. For example, I am lucky to work with two amazing co-founders of Bisa Therapeutics (Jacqueline Bow Rousselow & Toni Marie Sands). Since Day 1, they have been a pleasure to work with. They understand that it takes time for a startup marketing machine to not only get running but also produce results. They believe in the process. And because of this, we are slowly growing the company, becoming a “real company.” As a founder, you need to know that: ✅ It takes time. ✅ It takes a lot of testing. ✅ We will fail ✅ We will move the needle forward, no matter how slow. Many founders look at marketers who don’t produce leads or revenue right away as failures. But you have to look at the bigger picture of what it takes to get a startup up off the ground. If your marketer is working fractionally, it is going to take longer than if you had a full-time dedicated resource. When I was the Vice President of Marketing at Biller Genie, we spent the first 9 months getting our foundation prepped just so we could bring on our first big partner. 9 months. Working 50+ hours a week. Myself and my team grinding away. That’s what it takes. ➡️ TLDR – believe and trust that your marketing advisors have your best interests at heart and give them time to build with you. If they truly care, they will do a great job long term. #marketing #saas #startup ------------ I’m Scott Burgess. I talk about how to market early-stage SaaS startups. ➡️ Get GTM strategies & tips bi-weekly with my SaaS GTM Newsletter. Link in my profile.

🚀 Embracing the Bottoms-Up Approach - 1st hand account 🚀 In today’s dynamic business landscape, choosing the right growth strategy can make all the difference. Here's why I chose the bottoms-up approach with ClearChecks: 1. **Rapid Feedback Loop**: Engaging directly with end-users allowed for immediate feedback, enabling quicker iterations and improvements to our product and service. 2. **Product-Led Stickiness**: Our users experience the value of our product firsthand, creating loyalty and happiness-driven lock-in. 3. **Market Resilience**: Diversified customer base with no concentration or singular dependency provides a buffer against market shifts that might impact large enterprises more significantly. Re-occurring, uncapped SAAS! The agility, user focus, and diversified growth enabled by our bottoms-up approach, should offer a compelling path for startups and growth-stage companies…especially bootstrapped ones 😉 If any founder or operator would like to hear more on how we did it, reach out! #BusinessStrategy #GrowthHacking #StartupMindset #ProductLedGrowth

ABM is rapidly gaining traction as the go-to strategy for startup growth. But, just like any strategy, it comes with a few challenges… 👇 The most significant being choosing the right content type and ensuring alignment with your overall strategy. 😟 In saying this, I wanted to share a really great framework that can help simplify your decision-making - taken from the incredible Kerry Leech! 💪 Catering to every budget and resource constraint, this framework allows you to choose the content type that is right for you depending on your ABM strategy. Swipe for a quick breakdown on how it works. 👉 Need help getting started with ABM? At Growth Division, we have experts who can help you make the right choice and ensure success in your ABM strategy! 🎯 Drop me a message or visit our website for more details: https://lnkd.in/dhN-zVWK #ABMExploration #ContentCuration #StartupGrowth #ABMStrategy #B2BMarketingMagic #GuidingGrowth

Businesses are run by people (for now anyways), so B2C growth strategies can work for B2B startups. One strategy top of mind is building a product with network effects, similar to how social media platforms became massive. In the business context, when the first employee to use the product shares it with a coworker, when they use it, the first employee gains more value from it. So on and so forth. I was tempted to say think about how the more people that use Slack, the better it is, but I'd also argue there is a point of diminishing returns, but we'll leave that for a future post.

70% of startups fail due to scaling too early—are you prepared for sustainable growth? For startups, small businesses, and professionals, growth is the ultimate goal, but scaling too quickly without the right foundations can be a recipe for burnout and missed opportunities. Sustainable growth doesn’t just mean attracting more clients; it’s about building a solid structure that supports that growth, from your website to your lead generation strategies and customer support. If you’re eyeing expansion, start with the essentials. Does your website clearly communicate your offerings and guide visitors toward taking action? An optimized website acts as a reliable foundation, bringing in leads and helping you manage new interest without overwhelming your team. Next, focus on lead generation that’s targeted and intentional—capture the attention of your ideal clients, not just any audience. Building a streamlined process for nurturing leads, whether through automated email follow-ups or easy online scheduling, ensures you’re prepared for steady growth. Sustainable growth is also about timing. It’s not just about gaining clients fast but creating a framework that allows you to keep them satisfied and loyal. Take a look at your current operations—are they scalable? Small, thoughtful steps today can prevent bigger hurdles down the line, allowing your business to expand in a way that’s manageable and enduring. Don’t rush growth; set yourself up for success by making sure your business is ready to thrive with every new milestone. Sustainable growth isn’t just about scaling up; it’s about building a business that lasts. #SueliVieira #BlueSquareWeb #WebsiteDevelopment #WebDesign #WebSecure360 #MarketingStrategy #DigitalStrategy #BusinessGrowth #CustomerExperience #LeadGeneration #ClientAttraction #DigitalMarketing #SalesConversion

Why Are Many Startups Failing? 💔 Starting a business comes with a lot of uncertainty😰 There are many reasons why startups fail, but from my experience😱, here are some of the most common ones: - Not Knowing Your Target Audience😳: Building a startup without knowing who will use it is like building a house without knowing where the land is or who owns it. - Lack of a Marketing Strategy📉: You don’t need an elaborate plan, but you should know where your target audience spends time and how to get your product in front of them. - Focusing Only on the Product, Not Distribution😤: Great products won’t succeed if they aren’t accessible to the right audience. - Working With the Wrong People😥: Not partnering with like-minded or skilled individuals can hurt your growth. - Wasting Money on Ineffective Marketing😖: Don’t run ads on Meta or Google unless you have experience or can hire an expert. - Not Clearly Explaining Your Product😩: Poor landing page copy or confusing communication can deter users. If you're unsure if your landing page copy is effective, check out PageScan.co to see what might be confusing your visitors. These are just some of the reasons I’ve personally encountered If this is your first time seeing my post on your timeline😉, follow Joseph Williams for more insights