1,5 BN People are #inactive resulting in direct healthcare cost of approximately $46,6 billion annually...
#Runners League at the Run & Trail Summit
With the future of running in mind, the Runner's World Run & Trail Summit also saw the launch of a brand new Road Running League.
Jos Hermens, athlete manager, race organizer and former Olympic athlete, and start-up founder @#Marcel_Muenster spoke on stage about a new, international road running format that is unique in itself and combines storytelling about global athletes with technology, sustainability and community.
The two want to appeal to a market of 1.5 billion people worldwide and get them excited about exercise.
In a global comparison, some regions are more active in sports than others, but it is precisely these regions that we want to address and tell the stories of runners from there.
You usually feel inspired and motivated by the community and the people around you. Ultimately, this also creates healthy routines,” says Marcel Muenster, explaining the idea behind the project.
Jos Hermens, who worked on the 1:59 Challenge with Eliud Kipchoge among others, sums up the aim of the event format quite simply: “We want to get people a bit addicted to the feeling of running.”
The plan is to create a global inclusive league with event locations that will give both novice runners and elite athletes a common incentive to take to the streets to run.
“When it comes to sustainability, many factors play a role. Firstly, the location, if CO2 is to be saved.
This involves transporting the equipment, but on-site micro-mobility options for participants are also an important aspect.
On the other hand, things like nutrition at the refreshment stations or the journey for runners and spectators play a major role.
The race venues are unique in this respect, but are currently still a secret.
The first specific events and dates of the series are to be published in the fall.
Stay tuned.
#run #healthcare
Founder & Director @ Mengdi ( Jiaxing ) ~~ Apparel supplier partner with Pinko, Sandro, Karen Millen, Oliver Bonas, Day, Liu Jo, Patrizia PePe, Gerard Darel,Adoore,Forever New, Salsa, OTTO, Goldner, Giorgio Armani
1wBuilding team spirit through sports . Nice idea. !Oysho Merry Christmas