OUTFRONT Media’s Post

Did you know this ugly truth? Even if you have a lot of money, you may not be able to buy products from luxury brands like Chanel, Louis Vuitton, Dior, Hermès, Prada, etc. These brands profile their customers to see if they have the class to own their products-money is just one parameter. Initially, you’ll only be offered the lower-end products, and over time, you can climb up the ladder. This is done to maintain exclusivity and desirability. #Luxury #branding

——J’adore!!—— Dior’s latest campaign with Rihanna brilliantly captures the modernization of a traditional brand, with an unapologetic tone that makes a bold statement. By choosing Rihanna, Dior sends to my opinion multiple messages – from inclusivity to diversity, from brand heritage to a story of femininity and empowerment. The campaign is a masterclass in shaping a brand's message, embodying authenticity, exclusivity, craftsmanship, elegance, and sophistication. What impresses me most is that Dior through that new campaign doesn't just sell a product; « they tell the world what they stand for » With Rihanna, they blend tradition and modern values, creating a dynamic space where luxury isn’t just about the goods but about a lifestyle. It got me thinking – what if we reimagined luxury hospitality in the same way? People love to buy but don’t like feeling like something’s being sold to them. In the hotel world, should we be selling services or should we, like Dior, create a “sympathetic capital,” a connection first? What if we sold emotions instead of services? Like Rolls-Royce sells status, not cars, or Apple sells trends, not just phones – How could we (hotel professionals, medias and influencers) elevate the marketing message to showcase a luxury hotel stay as something more meaningful than just images of clear waters, grilling meat, stirring cocktails, or displaying suites? More to come…. Rihanna Story about J’adore: https://lnkd.in/gaxim2qm #LuxuryBranding #EmotionalConnection #HospitalityInnovation #HeritageAndModernity #InclusiveLuxury #EmpowermentInLuxury #CraftingExperiences #Dior #LuxuryLifestyle #LuxuryHospitality #SellingEmotions #BrandStorytelling #LuxuryMarketing

The Lyst Index has once more tapped into the trends shaping the luxury sector and I am not surprised to see the number of times that collaborations with celebrities, events and other brands are highlighted as a reason for brands placing high on this list. From Miu Miu's collaborations with New Balance and Church's, to Prada Group's work with Emma Watson and Benedict Cumberbatch, or Saint Laurent's Oppenheimer Oscar dinner and Moncler's Saint Moritz show, it is all about putting the brand and its story into new places for consumers to access and appreciate it. See the list here: https://lnkd.in/gHUN8KNt #Luxury #LystIndex #Engagement

We think this is where we first started GC:HOMME & GC:FEMME in Game Changers Magazine, debuting in GC030. This can be one of the most challenging articles to make, as it can be hard to find a look and a designer that coincides with the release date. Luckily living in a hot country, the summer editions can run until mid October 😀 In this edition you can find DOLCE&GABBANA Gucci and Prada Group. If you ever have a designer that you would like to feature let us know. Follow the official page of Game Changers Magazine on LinkedIn #luxurylifestyle #gamechangersmagazine

Use the power of the Ruler Archetype to elevate your brand! Luxury brands like Prada and Rolex use this strategy to project sophistication and authority. From color palettes to pricing strategies, learn how to tap into your customers’ subconscious and create a sense of exclusivity. Make your brand feel expensive and powerful! #Branding #LuxuryMarketing

Bringing out the big guns for holidays?! Or are they throwing glitter at a bad Q3?! Guerlain, Christian Dior Couture, Bvlgari, Gucci, Tiffany & Co. and more are rolling out their big, shiny guns for Q4. It’s the annual Luxury Holiday Hustle. Their message?... “Forget our Q3 flops, we’ve got holiday sparkle to spare!” But here’s the question… are these brands really going to wow us, or are they just hoping we won’t notice the C-R-A-C-K-S beneath all that glamour? Hope we see less of musical chairs within the senior management.✨️ While some are throwing everything at this season like it’s their last shot, others are oddly quiet, sitting back, watching the spectacle, doing the norm. Maybe they know something we don’t? Or maybe the REAL winners don’t need to shout to be heard… 👜🤭 In a season all about exclusivity & legacy, will these brands prove their another round of “look-at-me” campaigns? Or just it will become a very expensive cover-up? #luxury #holidays #marketing

Luxury Brands' SECRET Tactics to Hook You! Uncover the secret business hacks luxury brands like Louis Vuitton, Dior, and Rolex use to entice customers! Explore the art of product scarcity and exclusivity that makes these brands irresistible. Join us for an eye-opening journey into the world of luxury marketing tactics! #LuxuryBrands #BusinessHacks #MarketingSecrets #ProductScarcity #Exclusivity #LouisVuitton #Dior #Rolex #LuxuryMarketing #ConsumerPsychology

💥💥💥 The RED of Gucci ANCORA is bombarding Today, Shanghai's Maoming North Road has been completely covered in the iconic red of the Gucci Ancora collection. A large portion of Shanghai's GEN-Z has gathered here, eager to catch a glimpse of the design brilliance of it. The ability to draw such massive crowds is also thanks to the brand's successful marketing efforts on Chinese microblogging platform ,Weibo. Efforts included : ⤵ ⤵ ⤵ 1️⃣ The #GucciAncora hashtag on Weibo has already amassed an astounding 1.1 billion views. 2️⃣ Chinese celebrities have come out in full force to support the opening event, generating significant media buzz. 3️⃣ Everyone has the opportunity to strike a pose inside Ancora's dramatic interior and share their photos on social media. Chinese youth are incredibly picky. Especially in today's landscape saturated with various brand offerings. BUT, everything is a double-edged sword. They are also ready to embrace international brands that offer more challenging and aesthetically pleasing designs. So, what's your take? 📍 How do you feel about the phenomenon of Chinese Gen-Z getting crazy about it ？ #china #fashion #marketing #weibo #genz

Luxury watch ad breakdown. Every Monday, I review one LinkedIn ad. Sometimes it’s good. Sometimes it’s bad. I share what I like about the ad and what I would improve. This week, let’s look at Hermès. It's good. The ad nails most of the things. Watch the full video here: https://lnkd.in/dfwRqA2t #linkedinads

Many brands try to succeed by following what’s trendy or status quo in their industry. They may even look to the luxury-level players and directly copy-and-paste their words, image, or style. What they fail to realize is that what they should be emulating is the luxury strategy of leaning hard into one’s own unique value. You can’t be Gucci. Or Tiffany. Or Lamborghini. Create your own universe. #luxury #uniqueness #createyourownuniverse