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Behind every successful logo, marketing campaign, and website, there is a process. Master these 5 core development stages: 1️⃣ Conducting research - Stakeholders' needs and perceptions - Clarify vision, strategies, and goals and values - Brand audit - User research - Market research 2️⃣ Clarifying strategy - Develop positioning - Define the target audience - Cocreate brand attributes - Develop key messages - Write a brand brief 3️⃣ Designing identity - Brainstorming big ideas - Design brand identity: logo, colours, type, imagery, etc - Develop the visual system - Explore applications - Achieve agreement 4️⃣ Creating touchpoints - Agree on the launch plan - Social content - Website - Packaging - Advertising (online & offline) - Signage, etc 5️⃣ Managing assets - Develop standards & guidelines - Build synergy around the new brand - Continued design support 🚫❗️Remember, skipping steps or reshuffling the process might seem like a way to cut costs and time, but doing so can create colossal risks that could compromise your brand's impact and longevity. Embrace the process meticulously, and watch as it transforms your brand into something truly remarkable. Have questions about the process? Let me know in the comments. ------------ Hit the🔔icon on my profile to see more content like this > Jiajia Smith For more brand and design tips and insights, join my newsletter. The link is the first comment. Source: Designing brand identity #branding #marketing #design #designers #brandidentity

Your brand is more than just a logo – it's the story you tell. Consider this statement very seriously! Brand is about more than just a symbol or an icon. Brand is all about 💙 Telling a Compelling Story. 💙 Connecting with Your Audience. 💙 Building Trust and Loyalty. You can use various elements to shape brand story effectively. Some people Focus on storytelling through visuals. Others prioritize narrative content. Some people Emphasize brand values and mission. Others highlight customer experiences. Some people Craft brand stories from historical roots. Others build narratives around future aspirations. I have worked with companies to strengthen their brand storytelling. Sharing some strategies that worked best for them: ✔ Define brand identity and values. ✔ Consistent messaging across all channels. ✔ Engage with customers through storytelling. ✔ Evolve brand narrative with changing trends. These tactics significantly enhance brand resonance and foster customer connections. The brand is not just an image; It’s a Narrative. Don't underestimate the power of a well-designed brand and materials. It's your visual signature in the business world. If you're someone who wants to grow your business with powerful visuals: I'm taking 2 FREE 1:1 design strategy session. What can you expect? Logo Evaluation Website Audit Personal Branding Design Consultation Marketing Design Review Ready to build trust in your brand? Let's work together to define your unique value proposition, enhance your online presence, and empower you to establish yourself as an authority in your domain. DM "Design" 😇 #personalbranding #trust #design #coach

"Design is the body language of your marketing. Don’t slouch.” - Mark King Our design team at AuraSeed is always creating magic. They have consistently been able to bring fresh, engaging design and flare to this luxury accessory brand 🌌 Design is a critical component of your email strategy. Without an in-house email designer, it's often an area that gets overlooked. Email serves as a reflection of your brand. Just like you invest time and effort into production, brand decks, websites, TikTok and content, your emails should uphold your brand's identity. In today's competitive landscape, impactful designs are essential. If your emails fail to capture attention, have consistency with your other channels or convey professionalism, it could harm your reputation and your audiences overall sentiment of the quality of your product. We all make subconscious associations. We see all too often that simply upgrading the design and anatomy of an email alone can boost conversions without even touching the copy. What's your fave? 1, 2 or 3? - Leave a comment 👇

This Question Is Wrong! Alright guys, this question in itself is not the right question. Yes, it's kind of a wrong question. Asking that "Which comes first, branding or marketing?" We'll reshape it as we explain. Marketing is anything and everything done by a brand to create awareness. We're all okay on that right? So, what's Branding? The BIG Question Know this! Branding dives deeper. Simply put, it's the tenets, strategies and practices that makes the "awareness" (goal of marketing) impactful. And this covers MANY things, part of which is the Visual Branding or the visual design aspect of branding. So the question should have been. Which comes first, Visual Branding or Marketing ? Do we get that? Now, Visual aspect of Branding is the overall appearance of the brand with regards to the communicating materials being used by the brand…. It is what summarizes many of the marketing solutions as a Visually communicable material. Remember those Maths classes - Quadratic Formula? And the final answer. How do you arrive at the final answer without the workings and calculation? So which one should come first? I guess you answered that now Also know this, Other aspects of Branding aren't done solely by Brand's Visual Identity Designer. Though they contribute to the best of their knowledge. But the major things are played by other members of the brand. Branding as a whole would encompass the overall strategy you create a unique identity for your brand with . Meaning, the ways you create a unique identity for your products and services in the minds of your consumer. You can't ignore : tone of voice, customer service relationship, products , pricing, name, tagline, mission, value, USPs, visual Identity ,when we talk about branding. Alright guys, that'll be all for now. Let's hear your opinion in the comments. #designtips #businessdesign #businessgrowthtips #visualidentitydesigner #branding #marketing #marketingtips #brandinistakes #marketingstrategy #brandmarketing #brandessentials #businessgrowthtip

Founders, Ready for the Results of Branding That Works? A lot of founders pour money into ads and content, hoping for magic. But here’s the truth: Without a strong brand foundation, it’s not enough to: - Make a lasting impression - Lower bounce rates - Keep customers engaged What your business needs is: - Strategic branding that tells your story - Clear, compelling messaging - A user-friendly design that keeps people coming back How do you do it? - Structure your brand with the intention - Deliver value from the first interaction - Design for the user—always Investing in smart, brand-focused design isn’t just about aesthetics—it’s about results. Here’s what you can expect: - Higher engagement - More conversions - Better ROI Want a brand that drives real business growth? Let’s make it happen.

The core of branding is messaging and storytelling, not design and packaging. It's amazing how many designers and businesses get so fixated on pixels and aesthetics rather than message and story. If your packaging and design do not amplify an interesting, quirky, funny, scary or mysterious story, it will never tug on emotions. If it doesn't tug on emotions, people won't engage for long.  Bottomline here is; people make more emotional decisions than rational ones. Find an emotional hook in people's minds, and hang your branding on that. I'll forget the beauty of the Shreddies packaging, but I won't be forgetting this story so soon.

Your brand is more than just a logo – it's the story you tell. Consider this statement very seriously! Brand is about more than just a symbol or an icon. Brand is all about 💙 Telling a Compelling Story. 💙 Connecting with Your Audience. 💙 Building Trust and Loyalty. You can use various elements to shape brand story effectively. Some people Focus on storytelling through visuals. Others prioritize narrative content. Some people Emphasize brand values and mission. Others highlight customer experiences. Some people Craft brand stories from historical roots. Others build narratives around future aspirations. I have worked with companies to strengthen their brand storytelling. Sharing some strategies that worked best for them: ✔ Define brand identity and values. ✔ Consistent messaging across all channels. ✔ Engage with customers through storytelling. ✔ Evolve brand narrative with changing trends. These tactics significantly enhance brand resonance and foster customer connections. The brand is not just an image; It’s a Narrative. Don't underestimate the power of a well-designed brand and materials. It's your visual signature in the business world. If you're someone who wants to grow your business with powerful visuals: I'm taking 2 FREE 1:1 design strategy session. What can you expect? Logo Evaluation Website Audit Personal Branding Design Consultation Marketing Design Review Ready to build trust in your brand? Let's work together to define your unique value proposition, enhance your online presence, and empower you to establish yourself as an authority in your domain. DM "Design" 😇 #personalbranding #trust #design #coach

It’s not enough to have “good” design or a clean look anymore. Marketing design needs more dimension with deeper insights to create real impact. These 5 things are the most effective contributors to marketing design that I’ve found: 1. Never design in a silo Get input from the people who understand your product and your audience best. The more you can understand their complaints, confusion, and their priorities (aka, the data) the more effective your designs. 2. Use every piece to build the brand Every visual – internal or external – has the opportunity to reinforce the brand’s identity and value OR to dilute it. Don’t let a “I need this real quick” request lead to the latter. 3. Communicate one idea at a time The more you try to say, the less people engage. Even if you have a lot of information to get across, one primary idea, benefit, or call to action should rise above all the other content. 4. Connect with emotions, not just minds It’s natural to want to list out features and value props just in case one of them is what your audience is looking for. But, since they’re all people, retail shoppers and B2B buyers alike make buying decisions based on emotions. Will they feel more competent, less stressed, or more autonomous once they have your product? Paint this aspirational picture. 5. Use design trends carefully Trends can be fun to jump on and try out, but be careful where you incorporate them. Does the trend fit with the intended lifecycle and audience for the piece? An on-trend social post can gain more attention now, but an overly trendy logo or website could be out of date in a few months. What other factors would you add to this list?

Convert 30% more clicks to cash with these simple steps: Here's how you can make your website perform better: 1. Clear Messaging: ↳ Your value proposition should be crystal clear. 2. Hero Section Focus: ↳ Place your value proposition prominently to grab attention immediately. 3. Benefits Over Features: ↳ Emphasise how your offerings improve the user's life, rather than just listing features. 4. Customer-Centric Language: ↳ Speak directly to your audience's desires and needs. 5. Make Your CTAs Stand Out: ↳ Use contrasting colors like a bright red button on a white background. ↳ Include action-oriented text and ensure strategic placement / size. 6. Create a Strong Brand Presence: ↳ Keep your visuals, from colours to fonts, consistent. ↳ Ensure your logo and tagline enhance brand recognition. 7. Enhance Usability and Accessibility: ↳ Focus on mobile optimisation, fast loading times, and simple navigation. 8. Build Trust and Credibility: ↳ Display testimonials, trust badges, and user-generated content. Pro tip: Each element of your website should be intentional - reinforce your brand's value, turning first-time visitors into loyal customers with ease. You have 2 choices: ↳ DM me ' Convert ' for a free brand and web review ↳ Try and do this yourself P.S. Which website element do you think is most crucial for converting visitors?

Generic templates are hurting your brand. Your visuals should transform, not hold you back. Creators face this daily struggle: → Running out of creative ideas for visuals. → Relying on overused, outdated templates. → Watching their audience disengage because their content feels generic. Here’s the harsh truth: → Generic visuals make your brand look forgettable. → Outdated designs tell your audience you’re not evolving. → Poor branding drives potential clients to someone more polished. What creators really need: custom, branded templates. Here’s why they work: ↳ Unique identity: Templates tailored to you = instant recognition. ↳ Consistent branding: A cohesive look builds trust and authority. ↳ Time-saver: Ready-to-use designs free up your creative energy. ↳ Better engagement: Fresh, professional visuals keep your audience hooked. The result? → Your audience stays engaged. → Your brand becomes unforgettable. → Your content looks modern and on-brand. Generic doesn’t grow your brand. Customized does. It’s time to ditch the outdated and go bold! PS. Are you still using generic templates? YES or NO? PSS. Are you a creator looking to level up your game with visuals? DM me 'VISUALS' and let's work together. ------------------------------------------------- Like it? Repost ♻️ to help your connections and Follow for more → Urooj