Out2Win’s Post

Texas is home to over 200 colleges and universities, yet four of the state's top five NIL earners are athletes from The University of Texas at Austin. Here's the full list: The Texas NIL market showcases the dominance of the University of Texas at Austin, with four of the state's top five earners from this powerhouse. ➊ Arch Manning | QB, Texas Football Key Marketability Stat: 800K Avg. Reel Plays Audience Located in TX: 15% ➋ Quinn Ewers | QB, Texas Football Key Marketability Stat: 92% Male Audience Audience Located in TX: 3% ➌ Kelvin Banks | Left Tackle, Texas Football Key Marketability Stat: 35% IG Engagement Rate Audience Located in TX: 37% ➍ Sam Hurley | Texas Track & Field Key Marketability Stat: 274K Avg. Reel Plays Audience Located in TX: 2% ➎ LJ Cryer | Houston Basketball Key Marketability Stat: 14.5% IG Engagement Rate Audience Located in TX: 30% This strong presence underscores the Longhorns' status in college athletics and illustrates the potential for Texas athletes to leverage their influence in the evolving NIL landscape. Among them, Kelvin Banks shines as a prime example of how hometown athletes can tap into local audiences to enhance their marketability, building an authentic connection on social media for their fans. #NIL #Texas #SportsMarketing #SportsBiz #CollegeFootball

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