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This shift is fascinating – it’s not just about Gen Z drinking less, it’s about a cultural movement toward intentional choices and clean living as well as redefining how we socialize. Brands that understand this are the ones that will truly connect. What do you think this means for the future of consumer behavior? #GenZ #MarketResearch #Innovation

What are boundaries? How can you explore your boundaries regarding weight, eating, and fashion? This article is about seven Weight-inclusive Instagram influencers who can help you advocate for yourself; no weight loss is required! https://lnkd.in/eduh53yq

News from around the world: Changing consumer habits and increased health consciousness are transforming the salty snacks market in India. Health-conscious consumers are driving the demand for palm oil-free products. Leading brands are embracing healthier oils, with social media influencers playing a crucial role in this transformation. Read the full Mintel article to explore these insights: https://lnkd.in/dDpsFpAV To know more about palm oil replacers, reach out to the FSL team here: https://lnkd.in/dBpFwUcE #ConsumerTrends #HealthConscious #PalmOilFree #SustainableSnacks #HealthyLiving #FSL #FoodandBeverageManufacturing

🥃 The news has been everywhere - Gen Z’ers are drinking less alcohol than previous generations. But why? What is driving this shift? Here are a few of my thoughts - and what I shared with amNY Newspaper in their latest piece. 1. Information on the negative effects of drinking on our health is now more visible, more accessible and more present than ever before. Between the rise in health influencers/scientists like Andrew Huberman, and the increasingly competitive and differentiated alcoholic beverage market fueling innovative and alternative beverage options, the choice for many Gen Z'ers is no longer just what to drink, but if they want to drink at all. 2. Drinking is also an inherently social activity - and for a generation spending 7+ hours per day on their mobile devices alone, there is just less time to be social - let alone drink. Gen Z'ers are spending nearly 100 fewer minutes per day with friends than were 20 years ago. So unless we want Gen Z'ers drinking alone, if we want them to drink more, let's first focus on getting them together IRL more, and building healthier relationships with technology. #genz #alcohol #noalc #alcoholfree https://lnkd.in/eatEavY9

Some interesting consumer trends here ⬆ Food as medicine. About two-thirds of the people who are aware of food as medicine are interested in it. ⬆ Online grocery. Increasingly people are consuming groceries by algorithm, either through an online grocer’s recommendation system or via online #ads. ⬆ #TikTok and #YouTube for young consumers. ⬇ Celebrity brands. It’s more expensive to grow and to exist as an #ecommerce brand than it used to be. The forecast is lower than has been over the past 2 years based on investments year-to-date. Source: https://lnkd.in/d-A4-9XK

The Perfect Bento How to make your take-from-home lunch attractive for your kid, partner or yourself? Hopefully you'll find some inspiration in this article! https://lnkd.in/eqYFPQ6Y #bento #veganbento #dietitian #influencer #foodblogger #plantbasedliving #plantbaseddiet #vegetariandiet #school #schoollunch #bentobox #healthylunch #healthyrecipes #healthymealplan #veganmealplans

Organised packaged food companies are under heightened scrutiny from authorities, public health advocates and social media influencers & users. Experts believe more companies are expected to be called out if they are not following the standards but this is likely to also push them to make the shift towards more transparency in labels and better-for-you products more pronounced. Making scientifically-backed claims is not incorrect. At the same time, product development is a complex field as factors vary from country to country. I tried to put together a piece on how the future of this industry is likely to be shaped in the coming times based on expert insights. Hindu Business Lines

You've heard of the Mediterranean diet, but what about its cousin: the Atlantic diet? Since the start of 2024, the Atlantic diet has received a flurry of interest as TikTok users and influencers have picked up on the latest dieting trend. But what is the Atlantic diet, and what does science say about it? https://lnkd.in/gu8HXR5t #atlanticdiet #scientists #interest #influence #science #findings #dietingtrend #mediterraneandiet

Consumers often share lifestyle changes and new interests on social media. Whether it's a shift to a keto diet, an inclination towards clean makeup, or a newfound passion for running, these announcements are valuable data points. In other words, leverage social intelligence. Tools like Audiense can analyze bio keywords, top interests, and liked posts, providing insights into how consumer interests evolve over time. For instance, Nestlé's "Family Bloggers" audience shows preferences through the recipes they share and like. This real-time data is crucial for Nestlé to understand current trends and plan future products. Consumer preferences are dynamic. What might be a trend today could shift dramatically in the coming months. Regularly updating and analyzing consumer data is key to staying relevant. 🍹 A prime example of adapting to consumer changes is the emergence of non-alcoholic drink lines. Recognizing a shift from alcoholic to non-alcoholic preferences, many brands have successfully tapped into this market, now valued at over $11 billion. This trend isn't limited to a specific demographic; it includes a wide range of consumers, from those participating in "dry" months to expectant mothers seeking social inclusivity. Your brand's ability to evolve with your consumers' interests is crucial. Understanding current preferences is the first step towards uncovering new market opportunities and engaging your audience meaningfully. #ConsumerInsights #ConsumerBehavior #MarketResearch 

Sunday Scaries 018 Are we ever going to find a great analogy for uninformed brands relying only on follower count? Could there possibly be a way of illustrating how ingesting a huge bulk of the wrong thing under surface-level-but-ultimately-false pretenses leads one astray?…ah, read on. Before we broke for the weekend, Healthline needed to come to our rescue against the evil health influencers that told us to eat sticks of butter so that we feel full and lose weight. Literally no one is listening to this, I hope, right? It made my radar because it said “Influencer” in the headline; however, they only mention one account and “@steakandbuttergal” doesn’t appear to be doing anything influencers do, perhaps she is aptly a “content creator” with really bad cholesterol. It’s not like I’ve seen her post a partnership with a brand that supports her downing huge amounts of butter (and no brand would want her to). A friendly reminder that most partnerships will explicitly tell creators that they produce the partnership content at their own risk. If you’re going to do a butter partnership and you get sick by going to town on it, that’s on you. Brands may also prohibit you and even refuse to pay you if you encourage dangerous behavior on your channel, like shoving wads of saturated fat into your face. As the nutritionist clickbaiters spend all of their time about common sense health (not eating butter and instead picking up an apple), nothing was said about actual influencers. Nevertheless, by analogy, we say that follower count (like a stick of butter) cannot be your entire KPI analysis appetite. Sure a small dab of follower nose-counting is fine, but fill your plate with that good and healthy data variety of engagement, click-throughs, and other points, and watch out for the saturated fat. I can’t believe it’s not influencer. #healthAndWellness #creatoreconomy #butter #influencers https://lnkd.in/eJRkHVuV.