I always vote for kickstarting an optimization effort with potential quick wins before diving into bigger efforts. Here are a few reasons: 👉 Drive fast results - nothing will serve you better than delivering positive impact quickly. 👉 Build trust in your ability to move fast - people love to see progress. A fast kick-start will work for you. 👉 Build authority - Initial positive results can lead to being perceived as an expert, making it easier to get resources and time for larger initiatives 👉 Build Momentum & enthusiasm: Achieving small victories early on can energize your team and set a positive tone for the entire project. 👉 Demonstrate learning - You lost? We all do. Share what you’ve learned to enhance your expertise and your transparency, which also builds trust. 👉 Move fast to the next effort - You didn’t make it. Externally It’s easier to progress after a week's investment than after 3 weeks I met more than one who held a different view. These are their main takes: 👈 Small efforts have a limited scope 👈 The Tactic Bias: Focusing on quick wins may lead to neglecting strategic, long-term initiatives. They sure have a point. Maintaining a balance between the two is crucial. I use the quick-effort approach to pave the way to bigger moves. 2 small examples: 🍪 Cookie banners are often not looked at. My teams made a few +15% top-of-the-funnel leaps by improving them & I always recommend checking your approval rate. ⚖️ Legal disclaimers often have an impact on conversion. I found out that balancing between your lawyer requests and user experience can result in decent wins. As always feel free to reach out for growth advice #productgrowth hashtag #quickwins hashtag #productoptimization
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