OpsStars reposted this
Traditional GTM strategies got you feeling stuck? You’re not alone. At #OpsStars24, Terry Flaherty, VP and Principal Analyst at Forrester, broke down exactly why most GTM motions are holding back your revenue growth—and what you can do to fix it. In this on-demand OpsStars session, Terry dives deep into: 💡 Why moving to an opportunity-centric motion is the game-changer your revenue process needs 🔄 The iterative process that tightens Sales and Marketing alignment (and boosts your win rates) 📈 Building a bulletproof business case for Buying Groups—so you can sell it up the chain with confidence If you’re ready to leave outdated strategies in the dust and align your revenue process to match your buyers’ journey, this is your playbook. Watch the full session here ➡ https://hubs.ly/Q02YqRb20 #RevOps #BuyingGroups
