Prudential Financial announced a new strategic relationship with Empathy, a leading bereavement support platform, that will provide beneficiaries with access to an enhanced suite of resources to help them cope with loss and navigate the challenges throughout the grieving journey. “By enhancing our beneficiary support, Prudential is reaffirming its commitment to providing access to holistic support to our customers in the moments that matter,” explains Jessica (Piza) Gillespie, Prudential’s head of Group Insurance Product and Underwriting. “Our goal is to be the rock our policyholders and their families can rely on through every stage of life, not only with financial protection but also with the emotional and practical support when they need it most.” Ron Gura, Empathy’s co-founder and CEO, said the relationship represents a new era of benefits that prioritize holistic support and compassion. “Our relationship with Prudential is an extraordinary opportunity for us to help more families through the complexities of loss by blending advanced technology with heartfelt care,” he explains. “Together we’re taking a big step toward creating a world where every individual receives the support they need when they need it most.” #OpenInsurance #Insurance #EmbeddedInsurance #Insurtech #Partnership
