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OnlineProperty

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✨ Why This Networking Event Was a Game-Changer for Brokers ✨ Our speaker, Viacheslav Kolpashchikov shared his unique journey — from being a Commercial Director at L’Oréal to managing assets and investing in real estate since 2011. His insights inspired a fresh perspective on the brokerage profession.🌟🏡 🔑 Key takeaways from the event: 1️⃣ Being a broker is about expertise and trust. A broker is not just a middleman. A broker is an expert who helps clients make strategically important financial decisions. Brokers, shape the market, and if we stop working, the entire industry would stop. 🎯 Tip: Communicate the value of your work to clients. A broker is a strategic partner, not just an intermediary. 💡 Quote: You don’t order a Ferrari online. Our services are about value, not just price. 2️⃣ Focus on specialization. Don’t try to be a jack-of-all-trades. Success comes to those who know their niche inside and out. Specialization helps build your reputation and grow your income. 📚 Recommended books: • Gary Keller, The Millionaire Real Estate Agent • Gary Keller, The ONE Thing — learn how to prioritize effectively. 3️⃣ Prepayment is a marker of professionalism. High-net-worth clients work only with the best and are ready to pay for expertise upfront. Before payment, they’re just a lead. After payment, they’re your client. 🎯 Tip: Introduce paid consultations to highlight the value of your time and expertise. For instance, charge a fixed prepayment for property selection in the secondary market. 💡 Quote: Nothing builds trust with a client like prepayment. 4️⃣ Exclusives and the premium segment. Working with exclusive listings is challenging but strategically rewarding. A successful broker cannot handle more than three properties at once if they aim to provide full-service support, including marketing, property packaging, open houses, and personal communication. 🎯 Tip: Focus on quality, not quantity. The premium segment demands investment but pays off with higher commissions. 📚 Recommended book: Chris Voss, Never Split the Difference — learn how to negotiate effectively and set boundaries. 💡 Quote: A good real estate agency has no inventory — great properties are always sold out. 5️⃣ Pricing reflects your expertise. Claiming to be an expert while charging low fees creates distrust. Your work is worth the effort you invest. 🎯 Tip: Align your fees with market standards. For example, a 4% commission on the secondary market is justified when providing full-service client support. 💡 Quote: The worst job is the one done perfectly but isn’t needed by anyone. 🎯 Key takeaway from the event: Work only on projects you believe in. A broker is the architect of deals, shaping the market with expertise, professionalism, and a strategic approach. Thanks to all for the great questions, discussions, and ideas! 🌟 It was an evening of growth, inspiration, and new opportunities. 💡 See you at the next event! 🚀

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