Olimp Sport Nutrition’s Post

𝐆𝐂𝐂 𝐒𝐩𝐨𝐫𝐭𝐬 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐀 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐇𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐞 & 𝐆𝐫𝐨𝐰𝐭𝐡: The GCC Sports Nutrition Market was valued at USD 650.7 million in 2023, and it's set to grow at a CAGR of 6.86% from 2024 to 2030, reaching nearly USD 1035.35 million. Countries like Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain are driving this impressive growth. 𝐅𝐨𝐫 𝐀𝐧𝐲 𝐐𝐮𝐞𝐫𝐢𝐞𝐬, 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬: https://lnkd.in/d-Mudhvh 𝐊𝐞𝐲 𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐨𝐟 𝐆𝐫𝐨𝐰𝐭𝐡: Rising Health Awareness: The demand for sports nutrition is fueled by increasing fitness enthusiasm and health-conscious populations. Fitness Trends: Gyms, fitness centers, and sports competitions are on the rise, boosting demand for protein powders, bars, and supplements. Disposable Income: Higher income levels allow consumers to invest in premium nutrition products. 𝐆𝐂𝐂 𝐒𝐩𝐨𝐫𝐭𝐬 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 (𝐓𝐎𝐂) 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary #SportsNutrition #GCCMarket #MarketGrowth #FitnessTrends #Health #NutritionIndustry #MarketResearch #size #share #outlook #industry

Check out the latest report from IMIR Market Research Pvt. Ltd. on the 𝗦𝗽𝗼𝗿𝘁𝘀 𝗗𝗿𝗶𝗻𝗸 𝗠𝗮𝗿𝗸𝗲𝘁 Outlook and Geography Forecast till 2028 Don't miss out on this opportunity to stay informed about the latest trends in the industry. Sports Drink Market Size, Share & Trends Analysis Report By Product (Hypotonic, Hypertonic, Isotonic), By Distribution Channel (Retail & Supermarkets, Online Platform), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2028. Global Sports Drink Market size was valued at USD 27.22 Billion in 2021 and is projected to reach USD 36.35 Billion by 2028, growing at a CAGR of 4.2% from 2021 to 2028 according to a new report by Intellectual Market Insights Research. 📚 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝘀𝗮𝗺𝗽𝗹𝗲 𝗥𝗲𝗽𝗼𝗿𝘁:👇 https://lnkd.in/dNsTpxRS Abbott ACLIMATE Active Foods Advanced Biotech AJE Group LLC All Irish Sport AriZona Beverage Co.  BE Innovations Bio Bodyfuelz Ltd   BODYARMOR Sports Nutrition Britvic plc Cera Products, Inc. Champion Nutrition The Coca-Cola Company CytoSport, Inc. D-1 Fitness Extreme Drinks Limited Fraser & Neave Holdings Bhd (F&N) G FUEL GSK GoodSport Nutrition GRUPO EMBOTELLADOR ATIC SL Grupo Petrópolis GU Energy Labs Gujarat Cooperative Milk Marketing Federation Ltd. J Donohoe Beverages Living Essentials monster beverage Nestlé  Nooma O2 Hydration Otsuka Pharmaceutical Co., Ltd.

🌱 Exciting news in the nutraceutical world! Nestlé é India and Dr. Reddy's Laboratories join forces to bring innovative health and wellness brands to India through a new joint venture. 🚀 🎯Parties Involved: Nestlé India Dr. Reddy's Laboratories Ltd 🎯Purpose of the JV: To introduce innovative nutraceutical brands to consumers across India and potentially other agreed-upon territories. 🎯Areas of Focus: The JV will target various nutraceutical categories including: Metabolic health Hospital nutrition General wellness Women's health Child Nutrition 🎯Hyderabad will serve as the headquarters for the JV company. Both Nestlé and Dr. Reddy's will leverage their existing capabilities and services to support the JV. 🎯Specific brands will be licensed by Nestlé and Dr. Reddy's to the JV company. Examples of Nestlé brands mentioned include Nature's Bounty, Osteo Bi-Flex, and Ester-C. 🌟Expected Outcome: This collaboration aims to leverage the strengths of both companies to: ✨Expand their product portfolios in the Indian nutraceutical market. ✨Cater to a wider range of consumer needs in various health areas. ✨This collaboration promises to enhance access to cutting-edge nutraceutical products, promoting healthier lifestyles across the nation. #Nutrition #HealthAndWellness #Innovation #JointVenture

🌟 Exploring the Sports Nutrition Supplement Scene in the UAE! 🌟 With my experience in the Sports Nutrition Supplements industry, I'm always eager to stay updated on the latest trends and developments. I'm particularly interested in learning more about the brands and key players based here in the UAE. Which sports nutrition brands are leading the way in the UAE? Who are the top distributors and manufacturers in this market? Are there any emerging local brands that are gaining momentum? Comment your answers. If you're involved in this space—whether as a distributor, manufacturer, or brand owner—I'd love to connect and exchange insights. Let's work together to advance health and fitness in our region! 💪 #SportsNutrition #UAE #Supplements #HealthAndWellness #FitnessIndustry #Manufacturing #Distribution #LocalBrands #Networking

If you are a mass brand, seeking to be a new-age brand, or premiumise offerings, then there is always so much you can learn from Amul. And I am not talking only about advertising. They are equally good with their innovation and product extension strategy. When you consider that they are a co-operative and may not be as agile as FMCG or startup brands. Sometime ago, a lady mentioned to me with great pride that she flew business class from Delhi to London on BA, and there was an Amul butter sachet in her breakfast tray. Amul makes it to business class. And also to the roadside sandwich guy. And it's equally acceptable to everyone. Milk may be pretty much a commodity. But Amul butter is clearly not. This kind of trust does not come purely from advertising, it comes from great product quality, at unbeatable prices. I still can't find any reason to pick another butter brand. A friend was advised to avoid lactose. And I learnt that he has been sourcing camel milk from Amul. Wow. India's milk brand thinks beyond cows milk. Of course, they have lactose free milk too. Just one suggestion to them. Instead of fighting the label 'plant milk', they should just offer that as well. After all, what people call milk, is milk. Why not just continue to be India's milk brand, across all types of milk? But what I appreciate the most, is their foray into protein. The protein deficit amongst Indian consumers is vast. Protein helps diabetics to manage their sugar. Quality Protein is unfortunately also expensive. Milk products are one effective way to supplement. Another, cheaper, mass alternative is soya chunks. Amul has launched the full range of proteins - milks, lassis, protein powders, which you can buy online as of now. 250 gm Milk with 35 gm of protein which is fat and lactose free, at Rs.99 200 ml of buttermilk with 15 gm of protein at just Rs.25. 200 ml rose lassi with 15 gm protein at just Rs. 25 (sugar free, suitable for diabetics) Interesting, as its a clean, easy to consume protein which does not require mixing. You can easily integrate it into your regular diet. And no one has ever made clean protein so accessible to the masses, as Amul has done. Amul is premiumising - going beyond milk as a commodity. And at the same time, they are helping to solve the protein deficit problem. It can only happen when you have a strong vision for the brand such that profitability and purpose are not at odds. Now the ghee market is ripe for them to innovate next. I would buy a reasonably priced A2 ghee from Amul in a heartbeat. And I am waiting for them to create the new age MFD for kids - low on sugar, high on protein, affordable for all. There is lots more for the brand to do. I think they have not even scratched the surface when it comes to leveraging their equity. Meanwhile, every time I work with mass brand (not necessarily even a food brand), I keep taking inspiration and ideas from Amul for what we can do better.

Strategic narrative* for an herbal extract brand - WHY? Question: Why is a strategic narrative essential for brands in the nutraceutical and dietary supplement sectors? Answer: In highly competitive markets, a strategic narrative is crucial because it goes beyond highlighting product features to resonate with the brand's identity, purpose, and the journey shared with customers. It transforms a company into a relatable character in customers' lives, fostering deep connections.   Question: What makes a strategic narrative more than just a marketing tool? Answer: A strategic narrative is the soul of a brand, integrating the past, present, and future to showcase its beliefs, values, and vision. It positions the company as a relatable entity in the customers' lives, enabling personal connections and loyalty.   Question: How can brands in the health and wellness industry humanize their image? Answer: By crafting narratives that transcend product efficacy to highlight the passion, dedication, and mission behind the brand. This engages customers in meaningful conversations and makes them feel an integral part of the brand's world.   Question: What is the importance of establishing a shared purpose in the narrative? Answer: A shared purpose binds the brand and its customers as partners on a journey, whether it's advancing wellness, promoting sustainability, or enhancing lives through better health choices. This collaborative approach fosters a stronger connection and commitment.   Question: Why must the strategic narrative align with a brand's DNA? Answer: Authenticity is key. The narrative should reflect the brand's core identity, values, and mission established at its founding, ensuring that the story resonates with what makes the brand unique and trustworthy.   Question: How should brands navigate shifts in their narrative? Answer: Brands need to be vigilant and willing to realign their narratives with their core values and customer expectations when dis-connects occur. This ensures the story remains relevant, compelling, and authentic.   Question: What are the steps to crafting an effective strategic narrative for an herbal extract brand? Answer: Crafting a narrative requires introspection and understanding your audience, creating a story that invites customers to play an integral role in your world. It's about developing a narrative that grows with your brand and fosters deep, lasting connections.   Question: What is the ultimate goal of creating a strategic narrative? Answer: The goal is to delve into the brand's essence, articulate a vision that resonates on a human level, and embark on a shared journey with the audience that transcends the products sold. It's about creating a legacy of impact, connection, and shared purpose. So, what's your story?

Prohormones, a global sports & health supplement brand based out of London doing 7-figures in annual revenue has seen an AOV bump of 15% with Monk. They've used 2 simple features of the app to achieve this: 1. Bundles on PDP 2. Cross-sell in cart Quite a few brands have these on their site as well but the key to their success is the basket analysis they run every quarter. They internally conduct a basket analysis every 90 days to understand what products are often being purchased together and then meticulously configure them inside Monk to create highly targeted, highly relevant offers. Their team's deep understanding of their customer's buying behaviour has enabled them to create bundles and cross sell relevant products that have a great take rate amonsgt website visitors. They also understand their inventory extremely well and use certain specific products as impulse buys in cases where the existing cart doesn't have any targeted recommendations to offer. Have you ever conducted a basket analysis of your orders? If not, we can do it for you. Our team has a proprietary algorithm that can run a basket analysis on your last 60 day orders and gather. data & insights on which specific products are often being purchased together. Intersted? DM me or comment down below! :)

Unleash Your Ultimate Potential with EFX Sports Kre-Alkalyn EFX Discover the Power of pH-Correct Creatine EFX Sports Kre-Alkalyn EFX stands out from traditional creatine supplements with its patented pH-Correct technology. This innovation ensures the creatine remains fully stable, allowing your body to utilize it more efficiently. Say goodbye to the common issues of potency loss in liquids and stomach acids with this 99.9% pure creatine monohydrate, clinically proven to boost muscle mass, increase power, enhance performance, and speed up recovery. The Convenience of Capsules Forget the hassle of mixing powders. EFX Sports delivers precision-filled capsules, perfect for your on-the-go lifestyle or gym routine. Rigorously tested for purity, potency, and safety, these capsules make it easier than ever to achieve your muscle gain goals. Transformative Results Users worldwide have reported significant improvements in muscle definition, stamina, and power, attributing their success to consistent use of Kre-Alkalyn EFX. Enhanced by a high-protein diet and appropriate rest, this supplement is key to achieving a chiseled physique. Maximizing Your Gains For optimal results, incorporate Kre-Alkalyn EFX into your daily regimen. On both training and rest days, the strategic intake of these capsules will keep your body primed for growth and recovery. Affordable Investment in Your Strength At just $23.99 for 120 capsules, investing in your physical progress has never been more accessible. EFX Sports Kre-Alkalyn EFX is not merely a supplement; it's an investment in reaching beyond your current limits. Complement Your Effort with EFX Sports To further enhance your workout and recovery, consider pairing Kre-Alkalyn EFX with EFX Sports' range of protein powders and recovery aids. Together, they provide comprehensive support for your fitness journey. Take Your Fitness to the Next Level Ready to see the difference Kre-Alkalyn EFX can make in your fitness journey? Click here to add Kre-Alkalyn EFX to your routine and embark on the path to a stronger, more muscular physique. The first step towards greatness is just a capsule away. https://lnkd.in/gTYSYjMW

Our Senior Brand Manager, Marc Bruggemann is currently attending the Supply Side West conference in Las Vegas. Here’s what everyone has been talking about on the show floor… Rising Cost of Protein 🥛 Protein supplements and protein-enhanced consumables have been a major trend this year. But, brands are concerned with the rising cost of protein. The price of whey is increasing, putting pressure on margins. There are a few possible reasons why:  - The war in Ukraine driving up the cost of sunflower lecithin  - China has been buying up whey for their cattle Pea Protein Geopolitics 🌎  - Supplementary products like pea protein are increasing in price as well.  - There is more pea protein being manufactured in the world today than peas are being grown on farms.  - China has been subsidizing their pea farms in order to intentionally drive down the cost of pea protein.  - In response, the U.S. government enacted tariffs to protect the US markets.  - The lower prices and higher quality of domestic pea protein has led many manufacturers to switch over to U.S. suppliers.  - Costs may be rising, but consumers still show a willingness to pay a premium for quality. It's about justifying the price and the value of the product. Other Miscellaneous Trends 📈  - Collagen and peptides are big at the moment. We're seeing them everywhere, with clinical research supporting beauty callouts.  - There have been a few callouts about how collagen and peptides can help reduce wrinkles and cellulose.  - Bigger focus on women's health, healthy aging, and beauty in general  - Many new supplements are optimizing mental performance and sleep quality, rather than strictly physical/athletic performance. Anyone reading this at Supply Side West, too? If so, what are you seeing?

The Impact of Branding in the Nutritional Supplements and Vitamins Sector In the competitive world of nutritional supplements and vitamins, a strong and distinctive brand identity is essential for creating an emotional connection with consumers. The way brands communicate their values, aesthetics, and product benefits greatly influences consumer perception, trust, and loyalty. In this case study, we will highlight our several successful projects in the supplement industry, focusing on the branding strategies behind five distinct brands: Milky (USA), Humantra (UAE), Nuvi (Mexico), Pearly (Switzerland), and Embelly (Germany). These brands represent unique approaches to branding in different cultural and geographical contexts. Globally, consumers are increasingly drawn to convenience, health, and innovation, trends that are clearly reflected in branding strategies. In the United States, for example, brands often use futuristic, cosmic designs with holographic colors and dynamic typography to appeal to a young, millennial audience, positioning supplements as part of a daily wellness routine. In the UAE, where luxury and performance are highly valued, branding adopts a sophisticated yet vibrant aesthetic, combining calming colors with energetic accents. The focus is on simplicity and effectiveness, catering to consumers who seek high-performance products in a fast-paced environment. In Mexico, supplement branding blends elegance with tradition, using natural color palettes and minimalist designs to convey authenticity and quality. The importance of family and community is reflected in how brands offer practical, indulgent products, aligning with a culture of shared wellness. In Europe, especially in Switzerland and Germany, brands focus on a mix of scientific precision and natural wellness. Soft tones and organic elements build trust, while refined design and high-quality photography emphasize a commitment to sustainability and technological innovation. Across all these markets, branding not only communicates the functional benefits of the products but also taps into the lifestyle aspirations of consumers. Whether through a cosmic aesthetic in the U.S., a performance-driven approach in the UAE, or a natural identity in Europe and Mexico, branding plays a crucial role in shaping the perception and adoption of supplements. In summary, the success of a supplement brand depends not only on the quality of its products but also on how it communicates its story through design. As consumers become more health-conscious, authentic and culturally resonant branding will continue to be a key differentiator in the global market. Check out our full Behance for more branding projects: bit.ly/3VW9fo7 #casestudy #branding #supplements #vitamins #global #identity #design