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Exciting times at Fuzzy's Taco Shop Patrick Kirk joins the Fuzzy’s team as Chief Marketing Officer. Check out the feature in D CEO to see how Fuzzy’s is setting the stage for a bright future!

Here's why we need to celebrate marketing leaders more… There are so many paths to becoming a CMO and there are so many tracks for getting promoted to become a CMO. It's very challenging because a marketer will either grow up in product marketing, product management, field marketing or growth marketing, or they'll come from the demand world. But once you start to direct marketing, you have to know all those other disciplines, despite not having had any exposure to all those things. The CMO role is a really, really difficult role, because we have so many things we have to know how to do including: ✅ Building fiscal year plans ✅ Doing AR and PR ✅ Building the demand engine ✅ Messaging and building brand equity On the one hand, it's super creative. On the other hand, I'm not necessarily sure the rest of the executive team truly understands the scope of what marketing does and how hard it is. It's my way of saying, those in a head of marketing role, we need to be celebrating you for all the great things you're doing and the breadth of how much you bring to a B2B business.

Discover the value of connection with AMA Austin! Meet Aaron Rayner, Director of Marketing at Mensor LP, who joined AMA to serve as an influencer and a leader in the marketing community. Aaron at AMA continues to advocate for continual growth and learning, not only for himself but also for his team and peers in the marketing community. Tap into his extensive knowledge and leadership experience by joining us today! https://lnkd.in/g_iax_S ❓: How long have you been in Austin? 🅰️: 2 years ❓: What does your day-to-day look like as a marketing professional in Austin? 🅰️: I lead the development and implementation of all strategic initiatives at Mensor. My role involves managing the marketing team, developing the annual marketing plan, providing strategic leadership, and collaborating with international teams across the WIKA Group, which has over 10,200 employees in 43 subsidiaries. ❓: Why did you join AMA Austin, or what do you hope to gain from your membership? 🅰️: I joined AMA to serve as an advocate for continual growth, aiming to cultivate a culture of ongoing learning and development within my professional circle. I'm passionate about inspiring others to strive for excellence in their marketing endeavors. ❓: What do you think will be trending in marketing for the next 12 months? 🅰️: The rise of short-form video and content, hyper-personalization in all facets of marketing, and AI taking a more prominent, enterprise-level role. ❓: If you were a taco, 🌮 what kind of taco would it be? 🅰️: Tacos al pastor! #Austin #marketing #networking

Here's why you should communicate your intentions and goals with brands 👇 Earlier this year we had a call with the Boston Celtics marketing lead on behalf of a creator we represent. On the call, we made sure to mention that we prioritize long-term relationships. The goal is to work with them on multiple campaigns this year vs. just one, so we were open about our intentions from the start. The marketing lead LOVED that we were transparent and said, “now that I know that, I’ll keep you top of mind for what’s in the pipeline because that’s our goal too!” Don't be afraid to speak up and share your intentions because they could perfectly align with who you're talking to! #talentagency #brandpartnerships #influencermarketing #longtermpartnerships

What people are saying... When I served as P&G's VP of Marketing, Ed was building a stellar career in brand building. Like his other books on Brand-building, Ed digs into a deep well of practical experience and marketing excellence to help you hire and build a world-class team. Ed's three-book set should be on the shelf of every serious marketer. https://lnkd.in/gKHtAvye

Meet Rich, our Chief Marketing Officer here at John Good Group 👋 How did Rich get to where he is today? We’ve discovered where he started, his top tips for succeeding, and the challenges he faced. One of the exciting elements of his skillset he has developed is, “creating momentum every day.” As he puts it, “My favourite team check-in is asking them, ‘Are you winning?’” 🏆 Click the link in the comments below to read more about how Rich became Chief Marketing Officer 👇

Every rebranding journey is unique 🦄. Happy to share my learnings from Trapets rebranding journey. To my fellow CMOs; Keep fighting for that brand investment. Keep proving the importance of a strong brand. #b2bmarketing #brandvalue #fightfinancialcrime

Today wraps up my time as Greenwoods’ Sales & Marketing Director, but I’m not going far! Tomorrow will be my first day as Greenwoods’ Brand & Campaigns Director. 😃 Whilst my core responsibilities aren’t changing drastically - I’ll still oversee our marketing, business development, and client engagement efforts - my new title and team name change signal a focus on building our brand identity and executing innovative, unified campaigns.  Our aim is to deliver impactful, talk-worthy campaigns that get us noticed and support our growth ambitions. It’s just a small name change, but it represents a big-picture mindset shift. Leah Pearson, Charlotte Rose & Emily Rawlinson let’s do this. 💡 #BrandMarketing #IntegratedCampaigns #LegalMarketing #TeamWork

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Public relations and advertising are both key promotional efforts that brands typically use to target and communicate with prospective and current customers. They both focus on cultivating a lasting relationship with customers, while still maintaining a positive brand image. Which do you think is the most effective efforts between the two.