76% of Gen Zers are optimistic about the future but #brands aren't reflecting the vibe. Ogilvy Consulting's Reid Litman explains why the smart play is tapping into the generation’s practical positivity instead of their fears via PRWeek: https://okt.to/M9nyXr #GenZ
This is very interesting and insightful. Thanks for sharing!
I love this! Even more I love the idea of creating our future rather than fearing it. Way to go Gen Z.
Reid Litman
3d
🙌 😁
Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
3dOgilvy, Gen Z is incredibly optimistic about the future, yet brands aren't fully capturing this positive energy. Here’s why that’s a missed opportunity: - 76% of Gen Z sees a bright future ahead, not defined by fear, but by practical optimism. - Brands should tap into this positivity rather than focusing on the problems they face. - Gen Z wants solutions, not just talk about challenges—they’re ready to innovate. - Their optimism isn’t naive; it’s rooted in real, actionable steps toward change. - They care about purpose and expect brands to match their values. - This generation seeks authenticity, which means brands need to reflect their genuine optimism. - Focusing on empowerment and progress will resonate more deeply than fear-based messaging. - They want brands to be problem-solvers and enablers, not just observers. - By highlighting hope and opportunity, brands can build stronger connections with Gen Z. - It’s time for brands to align with Gen Z’s vision of the future: practical, forward-thinking, and filled with potential.